Non traditional
retail format
Direct selling
• Direct selling is the sale of a consumer product or
service, person-to-person, away from a fixed retail
location, marketed through independent sales
representatives who are sometimes also referred
to as consultants, distributors or other titles.
Direct sellers are not employees of the company.
They are independent contractors who market and
sell the products or services of a company in return
for a commission on those sales.
Direct selling india
• The Indian direct selleing revenue
is likely to rise to Rs5,000 crore by
2012.
• Annual growth in excess of 30% for
the last four years.
• Amway is the largest Direct
Selling FMCG Company in India with
Investment in excess of US $ 35
million (Rs. 151 crore) in India
Benefits of direct selling
• Direct selling is a good way to meet
and socialize with people.
• Direct selling offers flexible
schedules.
• Direct selling is a good way to earn
extra income.
• Direct selling is a good way to own
your own business.
• Anyone can do it
• You’re Your own boss, which means
you can:
– Work part-time or full-time – you
choose when and how much you want to
work.
– Set your own goals and determine
yourself how to reach them.
– Own a business of your own with very
little or no capital investment.
– Receive training and support from an
established company.
Benefits to manufacturer
• People trust word of mouth
publicity more
• Do not have to set up retail store
Vending machines
• A vending machine is a machine
which dispenses items such as
snacks, beverages and other
consumer products to customers
automatically, after the customer
inserts currency or credit into the
machine.
E retailing
• E-tailing (less frequently: etailing) is the selling of
retail goods on the Internet.
• Expected to be worth 7000 crore by 2015 as per TOI – 3-72011
• As per India Retail Report 2009, books, electronic items,
clothes/accessories, gifts and CDs/DVDs make up the
largest chunk of e-retail sales at 28 per cent, 26 per
cent, 25 per cent, and 23 per cent respectively.
• Major players in the segment are futurebazaar.com,
HomeShop18, ebay, flipkart
• For many Indians, booking railway tickets online was their
introduction to Internet shopping.
• The government railways ticket booking portal irctc.co.in
and travel firm MakeMyTrip Ltd, which is listed on NASDAQ,
revolutionised the travel industry at a time when buying
train tickets meant waiting for long hours at railway
counters.
• More than a decade after MakeMyTrip was founded, 75 per
cent of the B2C online market is still dominated by the travel
industry, according to a Dec 2011 study by Edelweiss.
• Already, it is the non-travel Snapdeal.com that gets the highest traffic in
India among e-commerce sites. Apart from offering discounted and fast
service, such sites have also provided a national platform to regional
merchants by selling their products online.While many of India’s ecommerce sites have been inspired by successful models abroad such as
Amazon, most have had to improvise to survive locally. The biggest
departure from the western model has been offering cash-on-delivery
for products.
• E-commerce companies rely on courier service providers to deliver their
goods. An Edelweiss study says that only about 10,000 of over 150,000
pin codes in India are covered by these delivery services — leaving out a
huge chunk of the country
Television home shopping
in which customers
watch a TV program
demonstrating
merchandize and
then places orders
for the merchandize
by telephone.