MegaTrends in
Recruiting
Winning the War for Talent
TERRA Staffing Group
Jenifer Lambert, CPC
Jenifer@TerraStaffingGroup.com
War for Talent
The Struggle is Real!
Employers Reporting Talent Shortages
Source: Manpower Group, Talent Shortage Survey, 2014
Top Ten Skill Shortages
Source: Manpower Group, Talent Shortage Survey, 2014
What’s the Business Impact?
This is not an
“HR
problem”.
This is a
Business
Problem.
Big Ideas!
• Shift toward greater involvement from hiring
managers…and the whole organization!
• Shift from screening to selling high value candidates…and
competing for talent!
• Moving from traditional posting methods to digital
marketing methods…on steroids!
• Candidate as customer/advocate/influencer…ps. Don’t
forget about your employees and alumni!
The Reasons People Quit Jobs
•
•
•
•
•
•
•
•
•
•
•
Honest, frequent two way communication
Challenging, exciting work (intrinsic motivation)
Opportunities to grow and learn
Knowing that their work makes a difference
Being recognized and rewarded for performance
Some degree of control over their job
Comp/Benefits
Work/Life Balance
Job Security
Values Alignment
Clarity of expectations
The Reasons People Accept Jobs
•
•
•
•
•
•
•
•
•
•
•
Honest, frequent two way communication
Challenging, exciting work (intrinsic motivation)
Opportunities to grow and learn
Knowing that their work makes a difference
Being recognized and rewarded for performance
Some degree of control over their job
Comp/Benefits
Work/Life Balance
Job Security
Values Alignment
Clarity of expectations
Attracting
the Right
People
Selecting
the Right
People
Manager’s
Success
Developing
the Right
People
Expectation #1--Ownership
• Help them see
how they win
• Help them see
their importance
• Link to
Performance Plan
Expectation #2--Engagement
• Dedicated time
• Commit to
Feedback
• SLA’s
Expectation #3--Selling
• Assess
motivations
• Create
differentiation
• Tailor pitch
Expectation #4—Build a Brand
• Leverage
Networks
• Mine contacts
• Social Media
marketing
Brand the Company
Brand the Boss
Find Your “Beta”
• Respected
• Adventurous
• Rock star cred
Job Postings--Weak or Wow?
Purpose of the job
posting:
1. Attract the right
candidates
2. Repel the wrong
candidates
3. Build/reinforce
employment brand
Speak Like a Native
• Involve the Hiring
Manager
• Test market the
message with the
team
Collect Cool Points
• What’s generally cool
about your company?
• What’s specifically
cool about this job?
• Make sure you don’t
inadvertently repel
the right people!
All About WHO?
• Posting should be
written from
candidate
perspective, not the
companies
• Think like a
marketer
Personas
• Who are you
targeting?
• What do they value?
• Where do they “hang
out”?
• Buzzwords
• Background
• Belief systems
Job Postings in a Key Word World
• Straight Forward
Title
• Creative Content
+
Social Recruiting
Social Media and
Recruiting are a match
made in heaven!
Why? Recruiting is
inherently social.
Benefits of Social Recruiting
• Cultivate
relationships
• Allows for free
flow of info
• Branding
• Lurking
Benefits of Social Recruiting
Your employees spend 40-60% of their time
online on social networking and blogs (Kansas
State University Study, 2012)
Chances are they’re already talking about
work!
Source: Sarang Brahme via Recruiting Blogs
Social is About Sharing
+
Social Media Goals
• Enable connections
• Give a glimpse into
culture
• Drive traffic back to
your career site
• Create conversations
• Create conversions
Reputation Management
Technology Creates Transparency
Only 14% of people believe
advertisements while 78% believe
what they hear from a friend.
How to Get Employees to Write
Social Reviews in One Easy Step
ASK!
Ask for Social Reviews
• Employee surveys
• After hearing
receiving praise
Keys to Candidate Experience
• Clear expectations
• Respect time
• Learn how to reject
with respect
• User experience
testing
Golden Question
How would you
treat this person if
they were a
potential customer?
Candidate
Advocate
Referral
Source
Employee
Customer
Non-Traditional Talent Pools
• Former
employees
• Existing
employees
Non-Traditional Talent Pools
Non-Traditional Talent Pools
Inclusive Hiring
• Different abilities
• Different
backgrounds
Make recruiting
EVERYBODY’s job!
• Training &
partnering with
managers
• Engaging &
empowering the
workforce
• Collaborating
across the org
HRCI Credit
Program ID: 230002
Title: Mega Trends in Recruiting: Strategies for
Winning the War for Talent
Start Date: 1/16/2015
End Date: 1/16/2015
Recertification Credit Hours Awarded: 1 Specified
Credit Hours: HR (General)
This program, 230002, has been approved for 1
(General) recertification credit hours toward PHR,
SPHR and GPHR recertification through the HR
Certification Institute. Please be sure to note the
program ID number on your recertification
application form. For more information about
certification or recertification, please visit the HR
Certification Institute website at www.hrci.org.
Engagement: From Buzz Word to Business Habit
Presented by:
Justin Foster
Price Associates
February 13, 2015
10:00-11:00am
This activity has been submitted for HRCI credit.
Register at: www.TerraStaffingGroup.com/HRHotspot