FRANKLIN STEPHEN MAINERO
58 Justine Avenue, Plymouth, MA 02360
fmainero@franklincareers.com  508-430-7097
QUALIFICATIONS PROFILE
Highly accomplished Senior Sales and Marketing Executive with international track record of
sourcing and locating talented candidates; building client trust and satisfaction, and developing
successful business relationship programs.
 Outstanding motivator and team leader; proven ability to create dynamic and cohesive teams.
 Solid, in-depth knowledge of and experience with recruiting outstanding talent
 Strong communication and negotiation skills in establishing and maintaining focused and
profitable strategic client relationships.
 Consistent record of innovative problem solving and producing bottom-line results.
 Thrives in entrepreneurial, dynamic, and fluid environments while remaining pragmatic and
focused under pressure.
Professional Experience
THE FRANKLIN CAREER GROUP INC. PLYMOUTH, MA
2000—PRESENT
Founded recruiting firm from ground up. In first year, produced revenues of $150 k. By the
fourth year, revenues exceeded $1.6M. Firm specializes in engineering and operations.
 Conceived and developed brand for company
 Successfully developed all new business relationships
 Recruited and trained more than 20 virtual recruiters
 Personally recruited more than 150 engineering managers for Cummins Inc.
 Handled a variety of assignments including finance, legal, marketing and engineering
 Developed all client relationships with repeat business from more than 90% of all clients
EDGEWATER TECHNOLOGIES
SVP Sales & Marketing
1998 to 2000
Served as SVP Sales & Marketing for international Marketing and Internet Consulting company
with $25 million in annual revenues and 90 employees.
Hired to build sales and marketing team for this IT consulting company. Successfully developed
international marketing and brand consulting practice.
 Guided company’s growth from $5 to $25 million in three years and restructured company’s
operating and reporting systems to facilitate high growth.
 Conceptualized and built new business development and client retention program
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PRIMIX SOLUTIONS – Watertown, MA
1995 to 1998
Chief Branding Officer
Served as Vice President/and Chief Recruiting and Branding Officer of IT Consulting and
Software Development Company with $90 million in annual revenues and 280 employees.
 Managed development and launch of international brand identity program and built recruiting
department. Eleven direct reports in the United States and Scandinavia.
 Conceived new marketing strategy and launched new corporate brand internationally.
 Realized 75% lead increase in recruitment inquiries through implementing lead generation
program.
 Designed and instituted strategic-alliance and partnership program in addition to developing
investor relations program for secondary offering.
 Developed and implemented e-branding consulting practice which yielded $2.5 million of
incremental sales in first year.
ACTIVISION, INC. – MOUNTAIN View, CA
1982 to 1989
Member Founding Management Team
Manager of Talent Acquisition and founding member of Entertainment Software Company,
generating $110 million in annual revenues and 210 employees.
Helped build company from zero to $110 million within three-year period as one of co-founders.
Three years after founding, we took the company public on the American Stock Exchange.
 Successfully launched and established one of the country’s leading entertainment software
brands through an aggressive talent acquisition program targeted at high profile developers
 Led recruitment effort that staffed Activision from 10 employees to 350 employees over a 24
month period.
 From ground up, built a strong retail network and launched the industry’s first Retail
Advisory Panel
 Led sales and marketing teams and oversaw outside agencies.
J. Walter Thompson Inc., - New York and California
EXECUTIVE VICE PRESIDENT AND C.O.O. OF WESTERN DIVISION
AS CHIEF OPERATING OFFICER, LED 12 OFFICES THROUGHOUT THE WEST TO THEIR GREATEST
GROWTH IN THE 100 YEAR HISTORY OF THE COMPANY.
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Took over troubled region with declining revenues and profits, dispirited employee base
and the majority of offices were losing clients. In one year, added $350M of new client
business.
In second year, added additional $550M in new business.
Rebuilt the employee base, added new creative and managerial talent.
Oversaw construction of new corporate headquarters and saved more tan $500k in
negotiating new leases and agreements
Recognized as the single greatest contributor to growth in t the last 50 years of the
company’s history.
EDUCATION AND TRAINING
Master of Science Candidate – completed all required coursework (3.8 GPA)
BOSTON UNIVERSITY GRADUATE SCHOOL OF PUBLIC COMMUNICATIONS – Boston, MA
Bachelor of Arts Degree
COLBY COLLEGE – Waterville, ME
Cornell Law School – Ithaca, NY
- Professional References Available on Request -