WPC 2013 Highlights
Ekaterina
Voropaeva
Vice President, Operations, GMCS Verex
Competencies include:
Gold Portals & Collaboration
Gold Business Intelligence
Partner Excitement
WPC Experience Innovations
Focus on maximizing event time and effectiveness for partners:
What partners want to see and hear
How partners need to network
Why partners come to WPC to grow their business.
Opportunities for organic networking
Core Pillars content strategy
A new executive conference center
First-time attendee program
The Commons
Social Hub
Customer Immersion Experience
Transform the Datacenter Immersion Experience
Emphasis on Content: FY14 Focus
Core Pillars:
Cloud
Big Data
Devices & Mobility
FY14 4-Point Game Plan:
1)
2)
3)
4)
Win in Mobile – Tablets and Phones
Accelerate our customers’ move to Our Cloud
Competing to WIN – Offensively Doubling Down
Customer Satisfaction – Take it to a new level!
Enterprise Social
WPC 2013 By the Numbers
Attendees
11,000 partners
14,000 total attendees (including Microsoft)
Attendees
2,800+
first time attendees
11,000 partners
150+
countries
represented
onsite
14,000 total attendees
(including Microsoft)
Partner
participation:
2,800+ first time attendees
150+
SMB:countries
15% represented onsite
Partner
participation:
Mid-Market:
15%
SMB: 15%
Enterprise:
70%
Mid-Market: 15%
Keynote Attendance
Monday vision keynote: 10,434
Wednesday vision keynote: 7,763
Top 5 Sessions (Overall Satisfaction)
ALM01: Lifecycle Solutions in Visual Studio
vNext
EP01: Successfully navigating Microsoft
SM23: Top tech trends
SM14R: Industry trends and building
competitive edge
HC03: The impact of the customer experience
Awards
140 partner of the year awards
95 country partner of the year awards
12 IAMCP Prometheus awards
310 luncheon attendees
Mobile
Total Activations: 8,010
App Opens: 89,405
Activations by platform:
Windows Phone: 4,060
iPhone: 1,592
Mobile web: 1,475
Win8 Tablet: 993
Android: 624
iPad: 266
Content Delivered
2 days of vision keynotes
19 value keynotes
24 regional keynotes
258 breakout sessions
80 interactive sessions
85 theatre sessions
30 partner sessions
Ancillary
3,300 Skype station calls
19,000 unique devices used
1,100
side meetings
Ancillary
$110k+
raised
for
Giving campaign
3,300 Skype
station
calls
400 Women
in Technology
luncheon
19,000
unique devices
used
1,100attendees
side meetings
Sponsors & Exhibitors
3 Titanium
1 Platinum
11 Gold
4 Silver
46 Bronze
96 Exhibitors
Keynote Attendance
Monday vision keynote:
10,434
PR
Wednesday vision keynote:
806
articles (593 Int’l / 213 US)
7,763
PR
806 articles (593 Int’l / 213 US)
Digital
Day 1 and Day 3:
Trended worldwide on Twitter
Day 1 Unique visitors:
5,694 – exceeded last year by over 1k+
Enterprise: 70%
$90k raised for Giving campaign
400 Women in Technology luncheon attendees
WPC Attendee Overview
Total number of attendees: 14,097
Number of gold partners: 6,503
Number of silver partners: 3,130
Alumni:
4,386
New attendees:
2,800
WPC 2013 Learnings
WPC Connect
• Fine-tune the experience and build more robust integrated resources
The Commons
• Less expo, more networking
• More Customer Immersion Experience-type environments
Vision Keynotes
• Less about news and more about connections
Host City
• Partners care where WPC takes place!
WPC 2014: Register Early. Save Big.
Join us in Washington, D.C., July 13-17, 2014
Plan for your business’s success
Commit to your business’s future
Learn about market opportunities
Make connections
Enhance business growth
Early Bird Price:
US$1,695!
Social Media Landscape & WPC Connect
Notable Tweets & Word Cloud
#SocialMediaContent
Big Wins
1.
Worldwide Trending- #WPC13 trended worldwide during Day 1 and Day 3 keynotes
2.
Focused messaging- Reduced the noise on our channels with more focused and
thoughtful messaging. The results are clear when you look at the numbers.
3.
Community engagement- Support from CIC allowed us to identify questions or
complaints from attendees and address quickly, as well as engage in real time
conversation with partners.
4.
Rich Content- Changed Facebook content strategy to posting images with message
as caption to increase visibility- resulted in big increase in Facebook reach and
engagement.
The numbers
2012
2013
Change
Hashtags (total)
25,592 21,758
-24%
Hashtags
19,595 20,669
+5.4%
Retweets
326
1,147
+253%
Mentions
1,101
1,936
+76%
Clicks
7,946
5,877
-26%
Areas for Improvement
Page Reach
50,566 63,098
+25%
1. More live tweeting and real time content-popular sessions, partner conversations, ancillary
events
2. Take advantage of paid “promoted tweet” to make sure our property gets max visibility during
keynotes
3. Clearer differentiation in objectives for mspartner properties vs. WPC properties
4. Improve cross channel storytelling
Talking About
662
1,532
+131%
Engaged Users
1,990
3,602
+81%
5.
Focused Messages + Engagement + Rich Content = Real Conversations
(unowned
properties)
#SocialHub
Big Wins
1. Yammer Integration- Logo present on our live wall and 3 social 101 sessions focused on
Yammer content with Yammer platform taking over live wall during presentation.
2. Social 101 Sessions- 10 informal sessions presented by volunteers on the Social Squad on a
range of digital topics including Yammer, LinkedIn, Strategy and building your profile.
3. Profile Picture Station- Over 2,000 photos taken, lightly edited and posted to public
SkyDrive for partners to access and use for their social profiles. Space leveraged for other
events as well.
4. Live Wall- The centerpiece of the social hub. This dynamic digital wall displayed images from
the event and real time social conversations inclusion #WPC13 #mspartner #new2wpc and
more.
5. Social Squad- Members present in social hub throughout entire conference. Presented
Social 101 sessions, and also spoke 1:1 with partners helping answer their social media
questions. Great feedback on integration and press center access during keynotes.
Areas for Improvement
1. Include Social 101 Sessions in Catalog and Session scheduler
2. Add scheduled Social Media office hours or focused workshops to increase value offered to
partners
3. More innovative and tech forward process for delivering photos to partners
4. Greater internal education on social media integration in comms plans
The Hub