Thanks for your attendance ...
• In business your time is your
most valuable asset ...
• Business does not mean
BUSY-NESS ...
• How you invest your time is one
of the keys to business success
So what is a
Business ... ?
A Commercial,
profitable
enterprise,
that works,
with-out YOU ...
Remember to work ‘ON’ your business
not just ‘IN’ your business ...
Your Coach –Ellie Marshall
 I am passionate about you and your business!
 Over 25 years in Marketing, Finance & Sales-AmEx
& Seventeen Magazine
 Proud mother of 2 great boys- Spencer 17 & Chris
22
 Worked with over 100 clients
 Received “North America Coach of the Year” Award2012
 MBA- Columbia Business School
 Platinum Level Business Coach
Loves the outdoors, hiking, skiing and is a Master
Scuba diver -here with Ted!
A little bit about ActionCOACH
• “The World’s #1 Business Coaching Team”
9th year in a row!!!
• Founded by Brad Sugars in 1991;
Entrepreneur, Author, Investor and MultiMillionaire
• ActionCOACH Vision is to create “World
Abundance through Business Re-education …”
• Operating on 6 continents, 37 Countries,
nearly 3,200 Coaches world-wide …have
coached over 1,000,000,000 businesses…
Today’s Outline:
1. How to Be Prepared
2. How to Get GREAT Results
From “The Sales Days”
3. Post Show Follow Up
How To Best Prepare
2. Start NOW Creating Your
Pre-Sales Days Buzz…..
a) Get the word out NOW to your customers and
prospects
b) If you have a store front- put a flyer in the
window
c) Start doing a ‘countdown’ posting on your
Facebook Page
d) Get your ‘buzz’ really going by having an offer
Contact Your Clients and Prospects
• Newsletter
• Eblast
• Postcard
• Coupon
• Social Media
Advertise By putting a Flyer in Your
Store Window OR….
Create The Right Impression
• Logo Design to create the
value of your product or
service
• Letterhead, Business Cards
and Invoices
• Web site and interactive
design
• Brochures and Handouts
that explain the products
and their value to the buyer
• Product and packaging
design
• Stick with your company’s
colors
The Sidewalk Sales Days
September 21st – 22nd, 2013
How to get GREAT
RESULTS!!
Rule #1- Leave Your Children At Home
Rule #2- You are not
a Super Hero
Rule #3 Always “Be Present” When Manning
Your Table
DO NOT
MY DO NOT LIST:
1. Talk on your cell phone
2. Text your friends
3. Play games, email, chat or
even use a lap top
4. Eat at your table
Rule #4 What To Do To Build Relationships at
my Table
• Stand up and greet attendees
• Smile and make eye contact with attendees from all
directions.
• Speak with attendees, make small talk to engage….
• Do not cross arms or legs- Have ‘open body
language’
• Thank attendees for spending time at your table
when they arrive and leave.
Rule #4 Continued
• Dress Professionally- BUT comfortably- No
tank tops, cut off jeans, etc.
• Get the attendees emails
• Keep your space CLEAN and CLUTTER FREE
• Offer some type of coupon that they can
redeem at your store OR point of purchase
MORE RULE #4
Bring healthy snacks and lots of water
rather than rely on the fried food and
soda available from the food vendors.
RULE #5 You Will Be Selling The Entire
Time You “Man Your Table”
So, what do you think of when I say
you are a “salesperson”…
How to Kick Butt and sell more product
during your 2 day show!
1. Show Enthusiasm for the Product- Love
what you're doing when you're selling a product
2. Help the customer see the benefits in
the product (or service) you are selling
3.
• Listen to what they want
• Ask more positive, open-ended "Are you
looking for something for yourself OR is it a
gift for someone special?"
• Be honest and truthful
• Ask for their contact information
Post Show Follow Up
1. Email and /or contact all people that you
meet during the show
a)
b)
c)
d)
Professional
Shows you are a reliable vendor
Keeps an open dialog with the new client or prospect
Create new customers
2. Add them to your newsletter/ social media list
& send them something- or invite them to join
your group
3. When back at your office
record details notes on what
worked and what did not sell
during this show
LEAVE NOTHING UP TO YOUR
MEMORY!
Closing Details
• Technical Questions - Please EMAIL the
women who are ‘running the show’:
– Chereese Jervis-Hill
eventscjh@eventsremember.com
– Caroline Loeb
director@mtkiscochamber.com
• Set up instructions will be sent to you 2
weeks prior the show
I would love to hear more about you
and your business. If you are a
business owner & would like to
have a free coaching strategy
session.
Email me at:
elliemarshall@actioncoach.com
OR
Call: 914 – 907-5670