PROJECT 1
POWER POINT MATERIALS FOR BASIC CONCEPT
K N O W L E D G E
MANAGEMENT
B S C
[ Balanced Scorecard ]
Group #2
KANG A IN
YOON JONG HUN
YOON HYE RIM
CHA MYUENG
■ Contents
Intro.
1. Definition / Back ground
2. Detailed Explanations
3. Market Analysis
4. Vendors / Future Expansion
Outro.
Q&A
 REFERENCE
Page  2
■ What’s the B S C ?
 Definition
- Management practice that attempts to complement drivers of past
performance (financial measures) with the drivers of future performance,
such as customer satisfaction, development of human and intellectual
capital, and learning.
- (by BusinessDictionary.com)
Page  3
■ Background of B S C
 Beginning
: In 1992, “The Balanced Scorecard
– Measures that Drive Performance”
[ Harvard Business School Review ]
In 1996, THE BALANCE SCORECARD
[ Publication ]
by Robert S. Kaplan
& David P. Norton
[ Business scorecard collaborative, Inc. ]
Page  4
(1)
■ Background of B S C
 Motivation
“ Not only about MONEY ”
[ Limitation of existing financial indicator ]
– Need of
“ Frame for the comprehensive scoring indicator ”
• Accurate performance scoring & feedback
• Value evaluation of intangible asset
• Indicator for present & future performances
• Sharing visions with whole organization
Page  5
(2)
■ Detailed Explanation – 4 Perspectives
BALANCE
COMPREHENSIVE VIEW
MISSION
STRATEGY
VISION
GROWTH
Page  6
(1)
■ Detailed Explanation – 4 Perspectives
-Strategic planning and management system.
-Developed by Kaplan and Norton (1992).
-Provide organization with metrics against which to
measure their success.
-Align business activities to the vision and strategy of org.
-Underlying Principle : you cannot manage what you can
not measure.
Page  7
(2)
■ Detailed Explanation – 4 Perspectives
(3)
DESCRIBES
ANY KIND OF ORG.
COMPREHENSIVE
Page  8
■ Detailed Explanation – Strategy Mapping
Page  9
■ Market situation - Domestic
 The former President ‘노무현’
emphasis application of BSC
for Outcome driven organization.
 Centering around government agency
and public institution,
BSC’s application spread.
 ‘Public BSC Project Spread’
(Digital Times, 2006)
Page  10
■ Market situation - International
 Global enterprise’s BSC application rate is 66 %. (2007)
[ Bain & Company, 2007 ]
Fortune Magazine
 64% of Top 100 enterprises applied BSC. (2004)
 50% of Global Top 1000 enterprises, applied BSC.
 80% of Top 500 enterprises applied BSC. (Niven, 2006)
 One of 75 theories that are the most important theory at 20 Century.
Page  11
■ Software products
Commercial software packages
• Executive Strategy Manager
• MS Business Scorecard manager
Open source software packages
• BSPG
• BlueOxygen BSC Dashboard
Standard office software
Using standard office software to provide the same functions as
commercial software packages
Page  12
■ Future expansion
Balanced scorecard automation
 Vast & old data
 Adding leading indicators
 Index of several measure
 Customized view
 Knowledge sharing tool
 underlying structure
Page  13
Page  14
■ Reference
 BSC Institute (http://www.balancedscorecard.org/)
 Business Dictionary (http://www.businessdictionary.com)
 Wikipedia(Eng ver.)
 Improve Your Performance “News” – David Wilsey, 2009, Balanced
Scorecard Institute)
 Strategy map (http://strategymap.com.au/)
 The Balanced Scorecard - Measures that Drive Performance
Robert S. Kaplan and David P. Norton. 1992, Jan-Feb, Harvard
Business Review
 https://www.bscol.com/bsc_online/technology/certified/
 http://www.12manage.com/methods_balancedscorecard_ko.html
Page  15