Ref. Balanced Scorecard
Step-By-Step
Maximizing Performance
and Maintaining Results
Paul R.Niven
Prepared by:
Sameh El-Ezaby
Introduced to: Dr. Ahmed Galal
YOUR BALANCED SCORECARD DEVELOPMENT PLAN
As with any major initiative you’ll require a carefully
crafted development plan to guide the work of your
team. Every organization is different when it comes
to the use of project plans.
Some feel a highly detailed plan that encompasses
thousands of lines in Microsoft Project is the only
way to capture all the necessary elements of the
work.
Others use less formal means, outlining only the
most critical tasks and tracking them on MS Excel or
MS Word documents.
Sample BSC Plan using Microsoft Excel
Sample BSC Plan using Microsoft Word
THE PLANNING PHASE
Whatever the planning tool you will use, you will be
spending lots of time in meetings while developing
your Balanced Scorecard.
To maximize the effectiveness of your BSC meetings
it’s suggested to focus on the following actions:
 Determine your purpose.
 Determine desired outcomes.
 Evaluate attendance.
 Assign roles.
 Provide structured pre-work.
 Stay on time.
THE PLANNING PHASE
Before you begin the work of building a BSC, you
must lay the groundwork for the project.
The planning phase includes the following steps:
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•
•
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Step 1:
Step 2:
Step 3:
Step 4:
Step 5:
Step 6:
Develop objectives for your Balanced Scorecard.
Determine the appropriate organizational unit.
Gain executive sponsorship.
Build your Balanced Scorecard team.
Formulate your project plan.
Develop a communication plan for your BSC project.
THE DEVELPMENT PHASE
The framework for your development of the Balanced
Scorecard can be summarized in the following steps:
• Step 1: Gather and distribute background materials.
• Step 2: Develop or confirm mission, values, vision, and strategy.
• Step 3: Conduct executive interviews.
• Step 4: Develop objectives and measures in each of the BSC perspectives
(Conducting Executive workshop and Gather employee feedback).
• Step 5: Develop cause-and-effect linkages
• Step 6: Establish targets for your measures
(Conducting Executive workshop).
(Conducting Executive workshop).
• Step 7: Develop the ongoing BSC implementation plan
COMMUNICATING YOUR BSC PROJECT
Balanced Scorecard as a powerful communication tool,
signaling to everyone in your organization the key strategies of
success, and how you plan to achieve them.
“Without credible communication, and a lot of it, employees’
hearts and minds are never captured.”, John Kotter.
A carefully constructed communication strategy and plan will
prove to be a great ally in the struggle to enlighten all
employees and win support throughout your BSC
development process.
Elements of an effective communication plan you can use
during your Balanced Scorecard implementation.
ELEMENTS OF THE COMMUNICATION PLAN
The simplest way to devise your plan is by utilizing the “W5”
approach—who, what, when, where, and why.
 Purpose/message (what/why): Describes the information content
defined in the plan (The key message).
 Audience (who): The specific individuals or groups identified who will
require messages during the project.
 Frequency (when): The timing of communication will depend on the
needs of the audience groups.
 Delivery vehicle (where/how): Describes the method chosen to
broadcast the message and will depend on the needs of the audience.
 Communicator (who): The individual or group responsible for the
content and distribution of the message.
COMMUNICATION EFFECTIVENESS MEASUREMENT
To ensure that communication activities are reaching targeted
audiences, a communication effectiveness measurement
effort is highly recommended on the following criteria:
• No contact: Has not heard of the Balanced Scorecard project
• Awareness: Has heard about the project, but doesn’t know what it is
• Conceptual understanding: Understands the Balanced Scorecard and
any
• Tactical understanding:
individual effects
Understands both the personal and organizational
effects of the Balanced Scorecard
• Acceptance:
Will support the Balanced Scorecard and the changes it will bring
A Simplified Communication Plan forYour BSC Project