QlikView Business Discovery –
Capitalizing on the “Qlik” Moment
Paul Rajesh
Presales Consultant , QlikView India
“Eureka” Moments in Science
What Is “Eureka” Moment or Effect?
• The Eureka effect, also known as the aha! effect, refers to the
common human experience of suddenly understanding a previously
incomprehensible problem or concept
• Some research describes the Aha! Effect as a memory advantage
• Conceptualized as a two phase process.
– The first phase requires the problem solver to come upon an impasse,
where they become stuck and even though they may seemingly have
explored all the possibilities, are still unable to retrieve or generate a
solution
– The second phase occurs suddenly and unexpectedly. After a break in
mental fixation or re-evaluating the problem, the answer is retrieved
– Insight is believed to occur with a break in mental fixation, allowing the
solution to appear transparent and obvious
– In order to solve insight problems, one must “think outside the box”
“Qlik” Moment in Business Simplifying Decisions for
Everyone, Everywhere
Ever changing, dynamic , kaleidoscopic nature of
Business Environment
• The kaleidoscopic nature of
business environment
• Challenges to corporates to adopt
'keep fit' strategy and rigorous
procedures for their survival as well
as success
• Managerial issues of the corporate
world today are becoming complex
• Call for focused proactive solutions
• Need to solve insight problems,
“think outside the box”
• “Qlik” Moments
Who’s Driving Change? The Empowered Consumer
Social Networking
Search
Apps
Mobility
The Empowered
Consumer
QlikView Business Discovery - Combines The Power of
Business Apps with the Consumer App Experience
•
•
•
•
•
•
•
•
•
Easy to use as a consumer app
Instant results
Rapid time to value
Addictive
Gorgeous, intuitive interface
Delivers the big picture and deep analysis
Makes the complex simple
Lets business users achieve the impossible
People love using it
What Makes QlikView Business Discovery Unique?
It’s About Asking and Answering The Next Question
till the “Qlik” Moment
Business Discovery: Business User-Driven BI
App Model
Remixability
and Reassembly
Social and
Collaborative
Insight
Everywhere
Mobility
IT
Finance
Production
Marketing
Sales
HR
What Users Do with QlikView Business Discovery
• Explore visual views of information through simple interactions
such as clicks and taps
• Start anywhere and go anywhere
– Make selections in any chart or object
– Evaluate results across entire app
– Ask any number of follow-up questions based on what they have
learned
Users Ask and Answer Streams of Questions
“What do my
margins look
like for the last
three quarters
broken down
by region?”
“It looks like
one of my
regions has
been under
goal, I wonder
if there’s a
specific product
that’s driving
this?”
“Ok, it seems
that bicycles
are not selling
well in this
region, is there
a particular
product or
customer
segment that’s
the issue?”
“Wow, it looks
like 20-40 year
olds are not
buying many
bicycles at all,
specifically
mountain
bikes.”
“Let’s expand
the view to see
all products
bought by 2040 year olds. It
looks like
hiking gear is
more popular
with this group,
which is good
because it’s
less costly to
stock…”
A Business Discovery Analogy: Discovering New Music
Category
Genre
Artist
Title
Abba
Trooper
Sweden
Category
Title
Genre
Artist
Now
. . . And It’s Not Just Music . . .
Reports and Visualizations Lead to Follow-up Questions
• Standalone visualizations provide a single view
• Reports provide a static view
• How do you best support follow-up questions till aha! Moment?
Ask users to build
new analysis
themselves
Impractical
Require experts to
build more reports
for them
Not Sustainable
With QlikView apps, the
answers are already
there, available through
simple clicks or taps
Scalable and effective
The More Users, the More Questions
Reports and Visualizations
QlikView
• The more users, the more requests for
new reports
• The more users, the more clicks,
the same apps
• New reports are built by IT or business
lines to serve requests
• Users simply click to refine views and
answer questions
• The number of reports spins out of
control
• Apps deliver new views of information
dynamically
• Users get instant feedback
How QlikView Enables This ?
• The heart of QlikView – a patented software engine that
generates new views of information on-the-fly
• Each time a user clicks, the QlikView engine instantly responds
by updating every object in the app with a newly calculated set
of data and visualizations, specific to the user’s selections
• QlikView…
– Offers access to a full set of record-level data
– Manages all associations in the data automatically
– Fully leverages the power of available hardware
Dynamic calculation is the major innovation in the
QlikView engine
How QlikView Enables This ?
Patented Core
Technology
The Associative
Experience
Collaboration and
Mobility
The Associative Experience
Reports and Visualizations
QlikView Apps
Region
Region
State
Sales
Person
State
Product
Sales
Person
• Linear, pre-defined paths
• Insights missed with limited
next steps
• Developer-centric
• Data warehouse / appliance
Product
• User decides where to
start and end
• All data is always there
• Insight driven
• In-memory and big-data
The Associative Experience with Green, White, and Gray
The Evolving BI Landscape and IT’s Changing Role
REPORT-CENTRIC ARCHITECTURE
(Tightly controlled)
END USER
• Pre-calculated
dashboards
STACK
VENDOR BI
• Managed
reporting
IT DEPARTMENT
IT ROLE
• Data preparation
and governance
+
• Responsible for
building all the
analyses
DATA SOURCES
The Evolving BI Landscape and IT’s Changing Role
REPORT-CENTRIC ARCHITECTURE
(Tightly controlled)
END USER
• Pre-calculated
dashboards
STACK
VENDOR BI
• Managed
reporting
BUSINESS DISCOVERY ARCHITECTURE
(Business user-driven, self-service)
BUSINESS USER
IT DEPARTMENT
QLIKVIEW
IT ROLE
• Data preparation
and governance
IT ROLE
• Data preparation
and governance
• Dynamic
dashboards
+
• Any device
+
• Responsible for
building all the
analyses
• Enable business
users to create
their own
analyses
DATA SOURCES
• Search live data
• Self-service
analysis
• Create analysis
relevant to specific
business problems
• Change analysis
on the fly
A New Kind of Software Company
• U.S.-based company, founded in 1993
in Sweden
• Broad Base of 24,000 Customers
• High customer success rate
• 800,000 users in 24,000 customers in
105 countries
• QlikView India - Strong Clientele of
700+ Customers
• 1,200 global partners
• Over 1,000 employees across 28
offices in 23 countries
• NASDAQ: QLIK
• Change Their World grant program
Broad Base of 24,000 Customers
QlikView’s Dominance in the Data Discovery Market
“QlikTech benefits from being the dominant vendor with the
highest brand recognition in the hot data discovery segment.”
SWOT: QlikTech, Business Intelligence and Analytics, Worldwide – December 26, 2012, Gartner Research
Sales Management –
Revenue , Margin and Budget Analysis
Sales Management –
Revenue , Margin and Budget Analysis
Finance Controlling –
P&L, Cash flow, Profitability , GL, Liquidity
Expense Management Expense Analysis App
QlikView India - Strong Clientele of 700+ Customers
QlikView India - Strong Clientele of 700+ Customers
QlikView India - Strong Clientele of 700+ Customers
QlikView India - Strong Clientele of 700+ Customers
Thank You