QlikView Retail Customer Cases_NRF 2009

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The Power of Simplicity

Next Generation Business Intelligence

Consumer Products, Retail / Wholesale and Distribution

– January 2009

Representative Customer Case Studies

Representative Client Examples

Ahlers

Group

Consumer Products

Retail & Wholesale

Distribution

Customer

During 80 years of its existence, the

second largest manufacturer of men’s clothing in Europe

has proved that it after implementing QlikView it can always react flexibly and quickly to the requirements of the time and of the market.

Solution

Demand Planning and Inventory Management

Manages its

sales & supply chain

to adapt to ever changing consumer buying patterns.

Analyzed large volumes of data with

response times of under one second

.

Provided platform for

fast, flexible analyses

that allows for and adapts to any ad-hoc inquiries to meet the unique information requirements of each department.

Consolidated data

from wide array of sources.

Alabama

Farmers

Cooperative

Consumer Products

Retail & Wholesale

Distribution

AFC is one of the largest farmerowned, regionally based supply and marketing agricultural cooperatives in the Southeastern United States.

Organized in 1936, AFC operates for the benefit of its 47 member associations, which include approximately 90 retail locations.

Improved margins and profitability in a wildly variable, seasonal business model:

Deployed

12 QlikView

applications, to

20 users

, across

six functional areas

, in a span of only

16 weeks

.

Chief Financial Officer

now monitors an

easy-to-view dashboard

of

12+ KPI ratios

, all updated daily for real-time information and swift adjustment to seasonal fluctuations.

Configured QlikView

Server and Publisher

.

Representative Client Examples

Art in

Motion

Bernard

Chaus

Customer

Leading international fine art publisher

Art In Motion

was able to optimize inventory levels to improve profitability and eliminate the cost of raw material obsolescence.

Solution

Inventory and Supply Chain Management:

Enabled

improved visibility

into the supply chain which led to fact-based decision making

Resulted in a

50% reduction

in inventory.

Application delivered in

3 weeks.

Reduced merchandise orders from

$14 million to $7 million

in 14 months without incurring any shortages.

Global manufacturer and retail wholesaler

Bernard Chaus

, has reduced inventory turns and increased sell through using QlikView.

Inventory and Markdown Management:

Track slow selling items daily resulting in competitive

price and markdown

planning and execution.

Enable

near-real time replenishment

of high turn items to fast selling stores and channels.

Representative Client Examples

Blythe

Home

Scents

Consumer Products

Customer

Leading consumer products business, primarily focused on fragranced products and related accessories.

Strong relationship with Wal-Mart among other food, drug and mass retailers

Division of Blyth, Inc. prior to being sold to MVP Group International

(Charleston, SC) in May 2007.

Solution

Deployed QlikView to

200 super-users

across four functional areas (

sales, marketing, supply chain, and finance

). Incorporated dashboards, scorecards, analysis and reports into departmental toolkits.

98% reduction

in inventory carrying costs.

Implemented sales application in

3-week

period.

Leveraged

QlikView Server and Publisher

(64bit) to consolidate data from

IBM System i

(AS/400) based Movex, BPCS ERP

and

Excel

.

Campbell

Soup

Consumer Products

Global manufacturer and marketer of high quality simple meals, including soup, baked snacks, vegetable-based beverages, and premium chocolate products.

Headquartered in Camden, NJ, company has achieved revenue in excess of $5 billion with 17,000 employees in NA .

Optimized

demand forecasting & inventory management

models to support significant increases in new products and SKUs.

Deployed QlikView to

~ 50 users

across

sales, supply chain and operations

functions in NA.

Leveraged

QlikView Server

to access and analyze

4,500 SKUs

& data sets previously maintained in

Improved

inventory forecasting accuracy by

>50%

.

the

MM/SCM

systems and

Excel

.

Client Examples

Dean Foods

Grocery

EDEKA

Grocery

Customer

Based on the need for essential business data across all of its brands,

Dean Foods

deployed QlikView

to

40 users

as an Executive Dashboard for Customer KPIs and A/R reporting.

Solution

Using QlikViewServer (64-bit) & Publisher to support approximately 20 Million data records used to report accurate Sales & A/R.

Increased A/R reporting frequency from monthly to weekly, resulting in significant interest savings to company.

Reduced

time to access customer data from

2.5 days to real-time

.

Tracking key metrics and profitability with functional and customer KPI dashboard.

Food retailer

EDEKA

analyzes its cash register details against predefined business criteria, including cancellations, empty packages and personnel purchases, to identify potential

loss prevention / fraud activity

and existing areas of risk.

Minimize fraud losses through proactive reporting and what-if analysis and increased focus on risk management:

StoreMate loss prevention application, was deployed in just

4 weeks

to reduce fraud and drive actions to minimize losses.

Rollout has led to the company having the statistical facts necessary to support corrective action up to an including legal action.

Representative Client Examples

Eden Park

Retail & Wholesale

Distribution

Customer

French sportswear brand and retailer

Eden Park

uses QlikView to

analyze its store inventory in near realtime

, allowing for

stock balancing

and merchandise transfers

between stores

where required.

Solution

Optimize store-level stock turnover and overall inventory management

.

Resulted in a near immediate ROI.

1 week

to develop application.

Apparel

FE Global

Electronics

Retail & Wholesale

Distribution

Leading electronic components distributor in the pan-Asia region spanning 10 countries with more than

45 regional offices.

Headquartered in Singapore.

Achieved ~ $1 billion in revenue with

750 employees.

Increased visibility to current cash flow. Results include:

20% reduction

15% decrease

in aged receivables in inventory carrying costs, improving overall cash flow.

Currently analyzes

inventory and accounts receivable data

using QlikView application.

CEO

stated that

“using QlikView has put our company in a stronger cash position”

.

Representative Client Examples

FILA

Manufacturer

Consumer Products

Customer

Multinational company specializing in athletic footwear and accessories, sporting goods and apparel.

Founded in 1911 by the brothers Fila in Biella, Italy.

Solution

Deployed to

250 users

across

4 functions

in Italy.

Gained the ability to

create in-depth reports

and

multi-dimensional data queries.

Introduced

data quality standards

to enable

userfriendly, intuitive reports and analyses.

Through

QlikView Server

, Fila Europe now has

one common dashboard

to ensure consistent

crossenterprise and supplier

communications.

Grotto Gas

Manufacturer

Retail & Wholesale

Distribution

Manufactures and distributes Gas line of jeans and clothing.

Manufactures > 6 M pieces annually.

Established in 1982 with a brand focus on young, hip consumers.

Headquartered in Chiuppano, Italy with over 1,800 global employees.

3,000 points of sale across 56 countries.

Increase Sales Revenue and Profitability:

Analyzed market reaction—including clothing wearability and hot / slow seller trends.

Monitored sales and in-stock turnover at each store.

Enabled documents to be shared between on-site and off-site users.

Gained the ability to track, analyze and “drill into” sales records without dimensional or hierarchical restrictions .

Representative Client Examples

Lifetime

Brands

Consumer Products

Customer

Lifetime Brands is North America’s leading designer, developer and marketer of kitchenware, home decor and accessories.

The Company markets its products under more than a dozen of the industry’s best-known brands, including Farberware, Cuisinart,

Calvin Klein, CasaModa and

Hoffritz.

Lifetime’s products are distributed through almost every major retailer in the United States.

Solution

Facilitated

consolidated reporting

for all company

• brands based on data from

disparate enterprise software systems.

Enabled

visibility into supply chain management and sales analysis.

Deployed to

145 employees in less than 8 weeks

.

Garnered

time and cost savings

from

elimination of wait time for reports and forecasting.

Achieved

single point of entry to disparate systems

– collapsing 100 individual reports into a single instance of QlikView.

“With QlikView, we have the ability to aggregate historical data from various enterprise software systems with data from SAP systems. This has made company information accessible to everyone and enabled our users to develop consolidated reports more efficiently.”

Clifford Siegel, SVP, Global Supply Chain

Representative Client Examples

Customer

Optimera

DIY / Home

Improvement Retail

& Wholesale

Distributor

Leading Swedish distributor of building materials to professional and private consumers.

Home improvement store

Optimera

, analyzes customer satisfaction, sales trends, inventory levels, and account receivables with QlikView.

Solution

Inventory Management and Call Center

Operational Excellence

33% reduction

in customer call center queues.

€1.3 million reduction

in inventory stock levels.

Generate

rich insight

into all the various factors that impact

sales performance and profitability

.

Pergo

CPG, Retail

& Wholesale

Distributor

Manufacturer of laminate flooring, based in North Carolina, with estimated sales revenue of $400M.

Goal: To implement business intelligence software enabling the ability to pull data from various sources. Retail data and sales analysis was then given to sales staff so they could identify and react to changes in consumer demand.

Demand Planning and Business Analysis:

QlikView pulls data from various sources including a data warehouse from

Cognos,

which houses statistics from the Company’s

Movex ERP and EDI from its distributors

.

Pergo

recognized the ROI value

of the sales analysis information and

quickly expanded across functions

(i.e. inventory, planning, logistics, finance, customer care & credit).

Created /deployed

Executive Dashboard

tools.

Representative Client Examples

Robinsons

Group

Upscale / Luxury

Department Store

Customer

Robinsons Group is a leading retailer operating 18 upscale department stores in Singapore and Malaysia.

Since the introduction of QlikView,

Robinsons Group’s decision makers have faster access to more actionable data leading to smarter, timelier business decisions.

Solution

Faster access to business critical information:

Analysts spend

50% less time aggregating and accessing data

The content of dashboard views and reports yield up to

80% more detailed information

than the prior paper-based reporting.

Supply Chain Agility - quickly able to respond to market condition and buyer preference fluctuations:

Increased gross margin %, inventory turn, and profitability.

Merchandise allocation and pricing

, by market geography, down to the store-level.

Track selling performance by category/item; enabling shelf replenishment for strong sellers

& execution of exit strategies for slow movers.

Accurate and timely reporting

has allowed for proactive forecasting and replenishment to minimize

“out of stock”

scenarios.

Representative Client Examples

Roxcel

Retail

& Wholesale

Distributor

Customer

The Roxcel Group is one of the leading global retailers and wholesalers of paper products and cartons.

Sales volume of

1 million tons

.

SIBA

Electronics Retailer

SIBA AB is one of the Nordic countries leading home electronics retailers, operating department stores in Sweden, Norway and Denmark; departments for industrial trade in

Stockholm, Gothenburg and

Copenhagen; and in 1998, launched its web operations @ www.siba.se.

The company has 650 co-workers with revenues around €350 million.

Solution

Order Management, Forecasting and Allocation

15-minute modification requests

. Modification requests for dashboards, analysis and reports are mostly completed within 15 minutes

Cash Flow Optimization

essential to managing the

international transit trade.

Quickly deployed QlikView to roughly

40 users

.

Aggregate and free the

large data volume

previously locked in its internal ERP application.

Increased

store efficiency

& reduced

labor spend

.

Reduced required training investment due to product ease of use:

A

brief introduction

is all it takes to start to work in QlikView.

Easy to use and user friendly

– two of the main reasons we selectedQlikView. Every store manager across >50 stores has had just a

5-minute tutorial

over the phone to

learn how to analyze their own data

in QlikView.”

Hans

Broström, Backoffice Manager, SIBA

Representative Client Examples

WH Smith

Specialty Retail

Williams-

Sonoma

Specialty Retail

Customer

WH Smith is one of the UK’s leading retail groups, incorporating marketleading companies in retail and news distribution.

Its online division, WH Smith Direct, is the UK’s leading multi-channel retailer, offering a range of over 2.1 million products online including every British book in print, plus

250,000 entertainment products.

Solution

Better manage SLAs:

Achieved an

18% improvement in “deliveryto-promise

(i.e. parcels delivered within the time stated to customers)

rates

; Improved from

79% to >93%.

The ‘now – current state’ is used as a key measure for managing service level agreements with their drop-ship suppliers.

Leading specialty home goods retailer

Williams-Sonoma

was able to enforce a new 30-day return policy by bringing together purchase date and product data from online and in store sales in a dashboard to analyze return requests and approve them.

Minimize profit erosion from returns.

Recently stated in the annual report that

“results associated with our catalog optimization and returns, replacement and damages initiatives drove better than expected savings for the quarter.”

Delivery in shocking time

. Implemented catalog / call center operations analysis application in

9 days

- customer initially projected 120 days based on traditional project rollouts.

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