Next Generation Business Intelligence
Consumer Products, Retail / Wholesale and Distribution – January 2009
Representative Customer Case Studies

Representative Client Examples
Ahlers
Group
Consumer Products
Retail & Wholesale
Distribution
Customer
 During 80 years of its existence, the second largest manufacturer of men’s clothing in Europe has proved that it after implementing QlikView it can always react flexibly and quickly to the requirements of the time and of the market.
Solution
 Demand Planning and Inventory Management
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Manages its sales & supply chain to adapt to ever changing consumer buying patterns.
Analyzed large volumes of data with response times of under one second .
Provided platform for fast, flexible analyses that allows for and adapts to any ad-hoc inquiries to meet the unique information requirements of each department.
Consolidated data from wide array of sources.
Alabama
Farmers
Cooperative
Consumer Products
Retail & Wholesale
Distribution
 AFC is one of the largest farmerowned, regionally based supply and marketing agricultural cooperatives in the Southeastern United States.
 Organized in 1936, AFC operates for the benefit of its 47 member associations, which include approximately 90 retail locations.
 Improved margins and profitability in a wildly variable, seasonal business model:
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Deployed 12 QlikView applications, to 20 users , across six functional areas , in a span of only 16 weeks .
Chief Financial Officer now monitors an easy-to-view dashboard of 12+ KPI ratios , all updated daily for real-time information and swift adjustment to seasonal fluctuations.
Configured QlikView Server and Publisher .

Representative Client Examples
Art in
Motion
Bernard
Chaus
Customer
 Leading international fine art publisher Art In Motion was able to optimize inventory levels to improve profitability and eliminate the cost of raw material obsolescence.
Solution
 Inventory and Supply Chain Management:
 Enabled improved visibility into the supply chain which led to fact-based decision making
 Resulted in a 50% reduction in inventory.
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Application delivered in 3 weeks.
Reduced merchandise orders from $14 million to $7 million in 14 months without incurring any shortages.
 Global manufacturer and retail wholesaler Bernard Chaus , has reduced inventory turns and increased sell through using QlikView.
 Inventory and Markdown Management:
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Track slow selling items daily resulting in competitive price and markdown planning and execution.
Enable near-real time replenishment of high turn items to fast selling stores and channels.

Representative Client Examples
Blythe
Home
Scents
Consumer Products
Customer
 Leading consumer products business, primarily focused on fragranced products and related accessories.
Strong relationship with Wal-Mart among other food, drug and mass retailers
 Division of Blyth, Inc. prior to being sold to MVP Group International
(Charleston, SC) in May 2007.
Solution
 Deployed QlikView to 200 super-users across four functional areas ( sales, marketing, supply chain, and finance ). Incorporated dashboards, scorecards, analysis and reports into departmental toolkits.
 98% reduction in inventory carrying costs.
 Implemented sales application in 3-week period.
 Leveraged QlikView Server and Publisher (64bit) to consolidate data from IBM System i
(AS/400) based Movex, BPCS ERP and Excel .
Campbell
Soup
Consumer Products
 Global manufacturer and marketer of high quality simple meals, including soup, baked snacks, vegetable-based beverages, and premium chocolate products.
 Headquartered in Camden, NJ, company has achieved revenue in excess of $5 billion with 17,000 employees in NA .
 Optimized demand forecasting & inventory management models to support significant increases in new products and SKUs.
 Deployed QlikView to ~ 50 users across sales, supply chain and operations functions in NA.
• Leveraged QlikView Server to access and analyze
4,500 SKUs & data sets previously maintained in the MM/SCM systems and Excel .
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Improved inventory forecasting accuracy by >50%
.

Client Examples
Dean Foods
Grocery
EDEKA
Grocery
Customer
• Based on the need for essential business data across all of its brands,
Dean Foods deployed QlikView to
40 users as an Executive Dashboard for Customer KPIs and A/R reporting.
Solution
• Using QlikViewServer (64-bit) & Publisher to support approximately 20 Million data records used to report accurate Sales & A/R.
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Increased A/R reporting frequency from monthly to weekly, resulting in significant interest savings to company.
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Reduced time to access customer data from
2.5 days to real-time .
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Tracking key metrics and profitability with functional and customer KPI dashboard.
 Food retailer EDEKA analyzes its cash register details against predefined business criteria, including cancellations, empty packages and personnel purchases, to identify potential loss prevention / fraud activity and existing areas of risk.
 Minimize fraud losses through proactive reporting and what-if analysis and increased focus on risk management:
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StoreMate loss prevention application, was deployed in just 4 weeks to reduce fraud and drive actions to minimize losses.
Rollout has led to the company having the statistical facts necessary to support corrective action up to an including legal action.

Representative Client Examples
Eden Park
Retail & Wholesale
Distribution
Customer
 French sportswear brand and retailer
Eden Park uses QlikView to analyze its store inventory in near realtime , allowing for stock balancing and merchandise transfers between stores where required.
Solution
 Optimize store-level stock turnover and overall inventory management .
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Resulted in a near immediate ROI.
1 week to develop application.
Apparel
FE Global
Electronics
Retail & Wholesale
Distribution
 Leading electronic components distributor in the pan-Asia region spanning 10 countries with more than
45 regional offices.
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Headquartered in Singapore.
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Achieved ~ $1 billion in revenue with
750 employees.
 Increased visibility to current cash flow. Results include:
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20% reduction in aged receivables
15% decrease in inventory carrying costs, improving overall cash flow.
Currently analyzes inventory and accounts receivable data using QlikView application.
CEO stated that
“using QlikView has put our company in a stronger cash position” .

Representative Client Examples
FILA
Manufacturer
Consumer Products
Customer
 Multinational company specializing in athletic footwear and accessories, sporting goods and apparel.
 Founded in 1911 by the brothers Fila in Biella, Italy.
Solution
 Deployed to 250 users across 4 functions in Italy.
 Gained the ability to create in-depth reports and multi-dimensional data queries.
 Introduced data quality standards to enable userfriendly, intuitive reports and analyses.
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Through QlikView Server , Fila Europe now has one common dashboard to ensure consistent crossenterprise and supplier communications.
Grotto Gas
Manufacturer
Retail & Wholesale
Distribution
 Manufactures and distributes Gas line of jeans and clothing.
 Manufactures > 6 M pieces annually.
 Established in 1982 with a brand focus on young, hip consumers.
 Headquartered in Chiuppano, Italy with over 1,800 global employees.
 3,000 points of sale across 56 countries.
Increase Sales Revenue and Profitability:
 Analyzed market reaction—including clothing wearability and hot / slow seller trends.
 Monitored sales and in-stock turnover at each store.
 Enabled documents to be shared between on-site and off-site users.
 Gained the ability to track, analyze and “drill into” sales records without dimensional or hierarchical restrictions .

Representative Client Examples
Lifetime
Brands
Consumer Products
Customer
• Lifetime Brands is North America’s leading designer, developer and marketer of kitchenware, home decor and accessories.
• The Company markets its products under more than a dozen of the industry’s best-known brands, including Farberware, Cuisinart,
Calvin Klein, CasaModa and
Hoffritz.
• Lifetime’s products are distributed through almost every major retailer in the United States.
Solution
• Facilitated consolidated reporting for all company brands based on data from disparate enterprise software systems.
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Enabled visibility into supply chain management and sales analysis.
• Deployed to 145 employees in less than 8 weeks .
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Garnered time and cost savings from elimination of wait time for reports and forecasting.
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Achieved single point of entry to disparate systems – collapsing 100 individual reports into a single instance of QlikView.
• “With QlikView, we have the ability to aggregate historical data from various enterprise software systems with data from SAP systems. This has made company information accessible to everyone and enabled our users to develop consolidated reports more efficiently.”
Clifford Siegel, SVP, Global Supply Chain

Representative Client Examples
Customer
Optimera
DIY / Home
Improvement Retail
& Wholesale
Distributor
 Leading Swedish distributor of building materials to professional and private consumers.
 Home improvement store Optimera , analyzes customer satisfaction, sales trends, inventory levels, and account receivables with QlikView.
Solution
 Inventory Management and Call Center
Operational Excellence
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33% reduction in customer call center queues.
€1.3 million reduction in inventory stock levels.
 Generate rich insight into all the various factors that impact sales performance and profitability .
Pergo
CPG, Retail
& Wholesale
Distributor
 Manufacturer of laminate flooring, based in North Carolina, with estimated sales revenue of $400M.
 Goal: To implement business intelligence software enabling the ability to pull data from various sources. Retail data and sales analysis was then given to sales staff so they could identify and react to changes in consumer demand.
 Demand Planning and Business Analysis:
 QlikView pulls data from various sources including a data warehouse from Cognos, which houses statistics from the Company’s
Movex ERP and EDI from its distributors .
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Pergo recognized the ROI value of the sales analysis information and quickly expanded across functions (i.e. inventory, planning, logistics, finance, customer care & credit).
Created /deployed Executive Dashboard tools.

Representative Client Examples
Robinsons
Group
Upscale / Luxury
Department Store
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Customer
• Robinsons Group is a leading retailer operating 18 upscale department stores in Singapore and Malaysia.
Since the introduction of QlikView,
Robinsons Group’s decision makers have faster access to more actionable data leading to smarter, timelier business decisions.
Solution
 Faster access to business critical information:
 Analysts spend 50% less time aggregating and accessing data
 The content of dashboard views and reports yield up to 80% more detailed information than the prior paper-based reporting.
 Supply Chain Agility - quickly able to respond to market condition and buyer preference fluctuations:
 Increased gross margin %, inventory turn, and profitability.
 Merchandise allocation and pricing , by market geography, down to the store-level.
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Track selling performance by category/item; enabling shelf replenishment for strong sellers
& execution of exit strategies for slow movers.
Accurate and timely reporting has allowed for proactive forecasting and replenishment to minimize
“out of stock” scenarios.

Representative Client Examples
Roxcel
Retail
& Wholesale
Distributor
Customer
 The Roxcel Group is one of the leading global retailers and wholesalers of paper products and cartons.
 Sales volume of 1 million tons .
SIBA
Electronics Retailer
 SIBA AB is one of the Nordic countries leading home electronics retailers, operating department stores in Sweden, Norway and Denmark; departments for industrial trade in
Stockholm, Gothenburg and
Copenhagen; and in 1998, launched its web operations @ www.siba.se.
 The company has 650 co-workers with revenues around €350 million.
Solution
 Order Management, Forecasting and Allocation
 15-minute modification requests . Modification requests for dashboards, analysis and reports are mostly completed within 15 minutes
 Cash Flow Optimization essential to managing the international transit trade.
 Quickly deployed QlikView to roughly 40 users .
 Aggregate and free the large data volume previously locked in its internal ERP application.
 Increased store efficiency & reduced labor spend .
 Reduced required training investment due to product ease of use:
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A brief introduction is all it takes to start to work in QlikView. Easy to use and user friendly – two of the main reasons we selectedQlikView. Every store manager across >50 stores has had just a 5-minute tutorial over the phone to learn how to analyze their own data in QlikView.”
Hans
Broström, Backoffice Manager, SIBA

Representative Client Examples
WH Smith
Specialty Retail
Williams-
Sonoma
Specialty Retail
Customer
 WH Smith is one of the UK’s leading retail groups, incorporating marketleading companies in retail and news distribution.
 Its online division, WH Smith Direct, is the UK’s leading multi-channel retailer, offering a range of over 2.1 million products online including every British book in print, plus
250,000 entertainment products.
Solution
 Better manage SLAs:
 Achieved an
18% improvement in “deliveryto-promise (i.e. parcels delivered within the time stated to customers) rates ; Improved from
79% to >93%.
 The ‘now – current state’ is used as a key measure for managing service level agreements with their drop-ship suppliers.
 Leading specialty home goods retailer
Williams-Sonoma was able to enforce a new 30-day return policy by bringing together purchase date and product data from online and in store sales in a dashboard to analyze return requests and approve them.
 Minimize profit erosion from returns.
 Recently stated in the annual report that
“results associated with our catalog optimization and returns, replacement and damages initiatives drove better than expected savings for the quarter.”
 Delivery in shocking time . Implemented catalog / call center operations analysis application in 9 days
- customer initially projected 120 days based on traditional project rollouts.