Bringing Consumers to
Aurora Businesses
Mark Kolb
Global .TEL Technology Expert
Knowledge Probe Inc
Do you Know the Facts?
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How many small businesses DO NOT have a website
How important is mobile for business
What do mobile visitors want from a business website
How many Aurora websites are not mobile-friendly
Why SMB websites haven’t gone mobile
What new technology can help with business awareness
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Overview
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Opportunity for the Town of Aurora
Technology
Awareness Concepts
Benefits
Recommendation
Next Steps
Opportunity for Aurora
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Help our businesses reach more local consumers
Build more awareness of local business offerings
Engage growing numbers of mobile-savvy residents
Encourage all businesses to become mobile-friendly
Increase business retention especially in the core
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Ideally ….
Create Canada’s first .TEL-centric, mobile community
Create a real-time, on-line directory of all businesses
Save Town of Aurora advertising costs (TBA)
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W-W-W-W-W+How
R/T Ad-like Page
Mobile-Friendly
Key Contact Info
Products & Services
Business Info
Interactive Coupon
Hours of Operation
Social Media Links
Image Gallery
Video
Map
PDF (Menu etc)
Desktop B/G image
Copyright 2013 Knowledge Probe
Inc.
New .TEL Technology
Why .TEL?
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A .TEL site is a one-page ad for any business
Simple who-what-when-where-why-how for visitors
Built-in interactive voucher for deals & offers
Real-time marketing
Easy to use by business owner (not IT expert)
No hosting or programming
Low cost $36/year
Instantly mobile-friendly
Technical and visual consistency
Makes it ideal for games
Awareness Concept
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All about games for generating awareness & exposure
Play – Explore - Learn
Game play will bring consumers to business websites
Different from traditional advertising
Consumers remember business offerings
Sponsored prizes attract consumers
Continuous daily play, prizes determined Sundays
All business websites rotated and viewed randomly
Deals & offers always visible – this is a key aspect
www.DiscoverAurora.ca
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Multiple daily games
Weekly engagement
Constant exposure
Mobile-friendly
Tweets
Portal
Stats
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Biz
# Images
# Trivia
# Prizes
Questions Per week
Annual
Duration
30
150
120
3
10 weeks
60
300
240
4
15 weeks
90
450
360
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30 weeks
156
780
524
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1 year
260
1300
1040
5 (one/ wk day) 1 year
365
1825
1460
7 (one/day)
Based on …
5 images and 4 trivia per business
One sponsored prize per business
5 day game cycle
1 year
Promotion & Costs
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Minimum cost to town (use existing Banner promotion)
Twitter, monthly Snap event coverage, town sites
Aurora chamber promotion
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Attract initial businesses to participate with
First 30 x $1 coupons, first-come, first-served
Rest are $23 per business
$36/year afterwards per business
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Cost to run TBD but borne by participants
Benefits
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Improved awareness of local businesses by residents
Businesses get increased sales
Increased social media presence for businesses
Potential for local job creation
Adjunct to on-line searching (increased exposure)
Free listings in regional and vertical directories
TelNames sites are endpoints for advertising
Measure Success
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Increased sales
Compare same time period 2012 to 2013
Business growth with new mobile consumers
Built-in Google Analytics traffic metrics
Recommendation
• Use TelNames .TEL domains
• Use games to attract consumers
• Promote participation
• Get minimum of 30 businesses, more would be better
• Each contributes one prize of value $25 or more
• 10-week proof of concept with three prizes per week
• Aurora 150 themed game later ?
Summary
With opportunity, concept and benefits identified, are you
ready to capitalize on …
• Making more consumers aware of local business?
• Giving Aurora businesses a better way to expose their
products and services to local consumers?
• Identifying Aurora as Canada’s first mobile town?
Next Steps
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Q&A
Review TelNames websites
Review DiscoverAurora.ca website
Complete games
Local promotion
Canada Day & July POC target
Review of results
Further Information
Mark Kolb, Aurora
Knowledge Probe Inc.
mobile@solutions.tel
416-726-4338