SOCIAL MEDIA
TODAY
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Business Today
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Social Media Importance
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What is Social Media
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Social Media Platforms
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Facebook & Twitter Accounts
EBUSINESS
Business
eBusiness
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Business Name
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Domain Name
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Office
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Web Hosting
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Décor
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Web Design
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Sales Copy
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Content Copywriting
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Marketing Activities
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Digital Marketing
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Business & Marketing Plans
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eBusiness & Digital Marketing Plans
BUSINESS TODAY
Other
Production
Administration
Marketing
Website
R&D
Sales
Banking
Support
MARKETING
Other
Flyers
Presentations
Brochures
Website
Networking
Telemarketing
SEO
Social Media
SOCIAL MEDIA IMPORTANCE
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What is the response rate of direct marketing (Mail Drops)?
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What is the response rate of telemarketing?
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What is the response rate of newspaper ads?
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How many people still use the YellowPages?
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How many people watch TV ads?
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How many people react to an ad?
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How many people can you reach using such channels?
SOCIAL MEDIA IMPORTANCE
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90% of people skip TV ads
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14% of people trust ads vs. 78% of people trust recommendations
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#1 Activity on the Internet is Social Media
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Social Media gives customers power! Customers have a voice!
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Adults spend 15+ hours a week on the Internet
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93% of B2B buyers use Search Engines as their first step of the buying process
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The average Internet user watches 12 hours of video online
SOCIAL MEDIA IMPORTANCE
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YouTube is the 2 nd biggest search engine and 4 th most visited site on the Internet
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88% of Non Profit Executives use Social Media for their organisation
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If Facebook was a country it would be the 3 rd largest in the world
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94% of the world’s population under 40 has joined a Social Media Platform
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93% or the world’s population believe that companies MUST have a Social Media
presence
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Twitter averages 50 Million status updates per day out of which 20% reference a product
or service vs. 60 Million on Facebook
SOCIAL MEDIA IMPORTANCE
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58% of Twitter users tweeted about a brand experience
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48% of B2B buyers follow industry topics online, 59% engage with peers, 37% post
questions on Social Media
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40% of Facebook users become fans/followers of a brand or service
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50% of Facebook users login everyday and spend an average of 55 minutes online
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70 Million Professionals are on Linkedin
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25% of search results of the top 20 brands link to a user generated content
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34% of people trust bloggers’ opinion on products and services
WHAT IS SOCIAL MEDIA?
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Cup of Coffee vs.. Facebook
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SMS vs.. Twitter
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Networking vs.. Linkedin
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Workshop vs.. YouTube
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PowerPoint vs.. SlideShare
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Bookmarking vs.. Social Bookmarking
WHAT IS SOCIAL MEDIA?
LINKEDIN
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Find Employees
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Find Customers
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Find Jobs
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Find Business Ventures
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Get in touch with ex-colleagues
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Keep track of people movement from company to another
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Be found on the search engines
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Discuss issues related to your industry
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Use groups to attract others interested in your field
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Market your products and services 24/7 on autopilot!
YOUTUBE
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Be found on the second biggest search engine in the world
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Be found on the search engines
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Utilise the power of video to attract customers
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Build rapport by tone of voice and visual body language cues
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Increase traffic to your website
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Gain trust of your potential customers
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Show testimonials that are genuine captures of real clients
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Generate ongoing leads utilising the subscription to channel feature
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Market your products and services 24/7
TWITTER
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Post short updates in seconds
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Find information that interests you
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Follow people that you will learn from
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Monitor your competitors and what they are saying
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Monitor what is being said about your brand
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Interact with your customers
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Increase your website traffic
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Market your products and services 24/7 on autopilot!
FACEBOOK
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Connect with your friends/colleagues
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Network online and increase your business connections
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Share information and hold discussions
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Ask questions and conduct research
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Utilise the power of word of mouth
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Understand your potential employees before you hire them
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Interact with your customers
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Build your community
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Run product/service launches via your Facebook
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Provide special content or customer support to your fans
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Market your products and services 24/7 on autopilot!
BE THE EXPERT
SETTING UP A FACEBOOK BUSINESS PAGE
SETTING UP A TWITTER ACCOUNT
www.twitter.com
THANK YOU