“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH What is Social Media? Social Media is the social interaction among people in which they create, share or exchange information & ideas in virtual communities & networks. Who uses social media? Popular Social Media Sites How Accessible Is Social Media? Social media can be accessed on any device with internet or wireless connection. Mobile phone iPad or Tablet Laptop Desktop Digital camera with internet connection Incorporating Social Media Into Your Marketing Plan WHEN – Social media should be integrated at the beginning of the planning process to create overall continuity with your marketing campaign. WHERE – Establish your brand awareness & credibility by using social media on all forms of marketing collateral. Even if it means placing social media icons on your products. WHY – Spread your message, build your brand & gain instant feedback with this fast & effective way of promotion. Social Media Calendar Develop weekly, monthly and quarterly social media campaigns Use a social media management tool such as Hootsuite or SproutSocial to schedule your posts Manage your social media sites on your time How Can I Keep My Audience Interested? Audience Engagement Post a video with a special message from you to your audience. Direct audience to a website using a link. Keep your content up to date & interesting for your consumers. Audience Interaction Ask a question requesting a response. Contests with special incentive or offer. Use a personalized hashtag for a social media campaign. Social Media Ideas For Branding Facebook gives you the opportunity to expand your marketing efforts by sending public updates & posting special offers just like a business page. Use Twitter to send out tweets & start a conversation with your followers about your brand & what you have to offer. Instagram offers an informal behind the scenes of your business giving a more intimate client-customer relationship. Create your own Pinterest board with pins that express your areas of interest & some of your own work. Use a YouTube channel with fun informative videos to showcase your products or services for your online business. Gaining Audience Insight Using Social Media Management Tools Find out who your audience is & how to effectively communicate to them Create customized reports to show in-depth insight Gender Age Location: Country, State, City Language Content Reach Create Content Integration On Your Website Social Media Icons YouTube video Nefertiti Clavon Social Media Coordinator Sister Network Inc. Sisters Network Email firstname.lastname@example.org Sisters Network E-blast DataCoordinator@sistersnetworkinc.org Sisters Network Social Media Facebook Twitter Pintrest Instagram Breast Cancer Survivor Social Network How To Get Posted On The National Social Media Pages? Contact Nova: Nova.L.Davis@SistersNetworkInc.org National Events Calendar on SNI Website Contact Nefertiti: SocialMedia@SistersNetworkinc.org Facebook Twitter Breast Cancer Survivor Social Network Events Calendar Please Provide @NAMES in email if you are requesting Twitter/Facebook Q&A THANK YOU!