Former Chamber President/CEO
Doubled the size of organization
State, national, and international
Faculty of U.S. Chamber’s Institute
MBA, Member of ACCE, W.A.C.E.
Table of Contents
Introduction
Chapter 1: Turning Point
Chapter 2: The Law of Acceptance and Respect
Chapter 3: The Law of Reciprocity
Chapter 4: The Law of Consistency
Chapter 5: The Law of Social Proofing
Chapter 6: The Law of Liking
Chapter 7: The Law of Authority
Chapter 8: The Law of Scarcity
Chapter 9: Your Social Media Story Must Break Through
Chapter 10: Your Target Market’s World View and Your Niche
Chapter 11: Your Unique Value Proposition
Chapter 12: Your Social Media Goals
Chapter 13: Metrics – Measuring What Matters
Chapter 14: Your Online Brand
Chapter 15: Social Media Rules of the Road
Bonus Chapter
27 Social Media Strategies That Employ The 7 Secret Laws of Society
Conclusion
98% of 18 to 24-year-olds
access social accounts monthly.
socialmediaexaminer.com/26-promising-socialmedia-stats-for-small-businesses
Retirees age 65 and older are the
fastest-growing group of social
networking site users like Facebook,
LinkedIn, and MySpace, according to
a new Pew Research Center. And for
the first time this year, more than
half of baby boomers use social
networking sites.
Almost 40 million U.S. mobile
users – over half of the
estimated U.S. mobile social
media audience – visit social
U.S. mobile social media usage
media sites via rose
mobile
each
by 37% in the
past year…
according to research by
day, reports the research
firm.
comScore, Inc.
New Reality
Matteo has cerebral palsy
45 clubs …raised almost $500,000
3,000 volunteers
Eight days
12,000 square foot playground
Ron Hudson…“I spent eight days building
Matteo’s Dream,” he said, “and it was the
best thing I have ever done in my life.”
Story
“The story is
more powerful
than the brand”
~ Tom Peters
“95% of people are
imitators…not initiators
people are persuaded more
by the actions of others
than by any proof we can
offer.”
NSA Founder
Trend
•78% said online reviews impacted dining choice
•87% said online reviews impacted hotel choice
•65 million adults engage in 'critic‘ behavior…at
least once a month. Forrester
http://www.stikkymedia.com/articles/social-media-and-thetourism-industry-statistics
2067 likes
Goals
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Attention/Awareness
Retention/Loyalty
Acquisition/Conversion
Doubled in 18 months
Law of Reciprocity
Starbucks
Cave Men
Car Wash
Much Obliged
Coke
Drop By Gifts,
Samples, Flowers
◦ How To:
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Twitter Follow and RT
Facebook – Share
LinkedIn – Recommend
Sociologist and
anthropologist Marcel
Mauss said, “There is an
obligation to give, an
obligation to receive, and an
obligation to repay.”
Consistency
◦ Obsessive desire to
appear consistent
◦ Cognitive Dissonance
◦ Drive Safely
◦ Essay Video
◦ How To:
Video Testimonials
Subscribers
Downloads
Testimonials
Attend Events
Social Proofing
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Laugh Tracks
Stopped Traffic
Mindy Byers
RV Parks
To Do:
Promote or hide #’s
Use widgets
Post Testimonials
Assoc. with
brands/people
The founder of the National Speakers
Association, Cavett Roberts’ said, “Since
95% of people are imitators and only 5%
initiators, people are persuaded more by
the actions of others than by any proof we
can offer.”
Social Media is big
and getting bigger
Twitter
Stories break
through the clutter
People trust
people.
Relationships are
between people
Give Gifts. Be
Generous
Mobile
YouTube
Email
Google+
Blog/Site
Check-in
LinkedIn
Facebook
Signature
FrankJKenny.com
Twitter.com/frankkenny
Linkedin.com/in/frankkenny
Gplus.to/FrankJKenny
Facebook.com/Frank.Kenny.Speaks.Writes.Coaches
Acceptance & Respect
◦ “One of Us”
◦ “Velvet Rope”
◦ How To:
Public Praise
Facebook
Twitter
LinkedIn
Youtube
Promoting Members
Attention - Valuing
You can have everything in life you want, if you will just help other
people get what they want.” Zig Ziglar
If they disappeared tomorrow,
would they be missed?
Liking
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Know , Like, Trust
Affinity
House Party
How To:
Images - Sports, Kids
High Status
Attractive Photos
Praise
Stay Positive
Authority
◦ Electric Shock
◦ Doctors, teachers,
CEO
◦ Nurse – R EAR
◦ Offices
◦ How To:
Testimonials
Image
Outside Credibility
LinkedIn
Scarcity
◦ Cave Men
◦ RV Story
◦ Collectables –scarcity
creates demand
◦ Velvet Rope/VIP
◦ How To:
Limited Time
Limited Supply
Ending Soon
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