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Former Chamber President/CEO
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Doubled the size of organization
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State, national, and international
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Faculty of U.S. Chamber’s Institute
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MBA, Member of ACCE, W.A.C.E.
Table of Contents
Introduction
Chapter 1: Turning Point
Chapter 2: The Law of Acceptance and Respect
Chapter 3: The Law of Reciprocity
Chapter 4: The Law of Consistency
Chapter 5: The Law of Social Proofing
Chapter 6: The Law of Liking
Chapter 7: The Law of Authority
Chapter 8: The Law of Scarcity
Chapter 9: Your Social Media Story Must Break Through
Chapter 10: Your Target Market’s World View and Your Niche
Chapter 11: Your Unique Value Proposition
Chapter 12: Your Social Media Goals
Chapter 13: Metrics – Measuring What Matters
Chapter 14: Your Online Brand
Chapter 15: Social Media Rules of the Road
Bonus Chapter
27 Social Media Strategies That Employ The 7 Secret Laws of Society
Conclusion
98% of 18 to 24-year-olds
access social accounts monthly.
socialmediaexaminer.com/26-promising-socialmedia-stats-for-small-businesses
Retirees age 65 and older are the
fastest-growing group of social
networking site users like Facebook,
LinkedIn, and MySpace, according to
a new Pew Research Center. And for
the first time this year, more than
half of baby boomers use social
networking sites.
Almost 40 million U.S. mobile
users – over half of the
estimated U.S. mobile social
media audience – visit social
U.S. mobile social media usage
media sites via rose
mobile
each
by 37% in the
past year…
according to research by
day, reports the research
firm.
comScore, Inc.
New Reality
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Matteo has cerebral palsy
45 clubs …raised almost $500,000
3,000 volunteers
Eight days
12,000 square foot playground
Ron Hudson…“I spent eight days building
Matteo’s Dream,” he said, “and it was the
best thing I have ever done in my life.”
 Story
“The story is
more powerful
than the brand”
~ Tom Peters
“95% of people are
imitators…not initiators
people are persuaded more
by the actions of others
than by any proof we can
offer.”
NSA Founder
Trend
•78% said online reviews impacted dining choice
•87% said online reviews impacted hotel choice
•65 million adults engage in 'critic‘ behavior…at
least once a month. Forrester
http://www.stikkymedia.com/articles/social-media-and-thetourism-industry-statistics
2067 likes
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Goals
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Attention/Awareness
Retention/Loyalty
Acquisition/Conversion
Doubled in 18 months
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Law of Reciprocity
Starbucks
Cave Men
Car Wash
Much Obliged
Coke
Drop By Gifts,
Samples, Flowers
◦ How To:
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 Twitter Follow and RT
 Facebook – Share
 LinkedIn – Recommend
Sociologist and
anthropologist Marcel
Mauss said, “There is an
obligation to give, an
obligation to receive, and an
obligation to repay.”
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Consistency
◦ Obsessive desire to
appear consistent
◦ Cognitive Dissonance
◦ Drive Safely
◦ Essay Video
◦ How To:
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Video Testimonials
Subscribers
Downloads
Testimonials
Attend Events
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Social Proofing
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Laugh Tracks
Stopped Traffic
Mindy Byers
RV Parks
To Do:
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Promote or hide #’s
Use widgets
Post Testimonials
Assoc. with
brands/people
The founder of the National Speakers
Association, Cavett Roberts’ said, “Since
95% of people are imitators and only 5%
initiators, people are persuaded more by
the actions of others than by any proof we
can offer.”
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Social Media is big
and getting bigger
Twitter
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Stories break
through the clutter
People trust
people.
Relationships are
between people
Give Gifts. Be
Generous
Mobile
YouTube
Email
Google+
Blog/Site
Check-in
LinkedIn
Facebook
Signature
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FrankJKenny.com
Twitter.com/frankkenny
Linkedin.com/in/frankkenny
Gplus.to/FrankJKenny
Facebook.com/Frank.Kenny.Speaks.Writes.Coaches
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Acceptance & Respect
◦ “One of Us”
◦ “Velvet Rope”
◦ How To:
 Public Praise
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Facebook
Twitter
LinkedIn
Youtube
 Promoting Members
 Attention - Valuing
You can have everything in life you want, if you will just help other
people get what they want.” Zig Ziglar
If they disappeared tomorrow,
would they be missed?
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Liking
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Know , Like, Trust
Affinity
House Party
How To:
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Images - Sports, Kids
High Status
Attractive Photos
Praise
Stay Positive
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Authority
◦ Electric Shock
◦ Doctors, teachers,
CEO
◦ Nurse – R EAR
◦ Offices
◦ How To:
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Testimonials
Image
Outside Credibility
LinkedIn
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Scarcity
◦ Cave Men
◦ RV Story
◦ Collectables –scarcity
creates demand
◦ Velvet Rope/VIP
◦ How To:
 Limited Time
 Limited Supply
 Ending Soon