
Main Line Munchie’s seeks to provide a
quick, easily accessible, and affordable
food service to the Main Line’s
population of college-aged individuals.

Food Trucks are “Trending”
› Rutgers, Drexel, Penn…why not Main Line?
› 100 colleges have university-run food trucks

Lifestyle of College Students
› Low-price, quick, affordable options
› Late night crowd

Main Competitors
› Campus Corner
› Winger’s / Nova Grill
› On-Campus Dining

Core Competencies
› Location and Accessibility
› Speed
› Low Cost

Core Processes
› Service Logistics and Delivery
› Market Research and Analysis
College students and Main Line Residents
ages 18-25
 Mobile Solution along Lancaster Ave
 4 Colleges/Universities

›
›
›
›
Bryn Mawr College
Haverford College
Rosemont College
Villanova University
Average Tuition: $53,000
 Local Average Income: $144,500


Most similar to a service process
› Customization
› Consistent quality
› Customer driven

High customer involvement
› Hoagie contest
Flexible but routine processes
 Flexible workforce


Focus on:
› Convenience
› Speed
› Price
Customer
satisfaction
primary goal
 Defined guidelines
in place

Correct
Correct
Inputs
Analyze
Outputs
Analyze

Honor Foods – Philadelphia, PA
› 275 brand name suppliers of frozen/dairy
products; McCain, Hormel, Perdue, etc.
› Ranked #1 amongst customers in area

Penn Jersey Paper Company –
Philadelphia, PA
› Paper products and commercial grade
equipment
› Diverse product line
› Proximity to location

Periodic Review System
› Most efficient in terms of stock
› Large quantity order discounts
› Ex:
Annual Demand (D)
Order Cost (S)
Unit Holding Cost (H)
Optimal Order Quantity (EOQ)
10608.00
0.18
0.01
617.97
# of working days/weeks
32.00
Review Period (P)
1.86
Expected demand/time (d)
331.50
Standard deviation of demand per unit time
32.67
Lead Time
0.00
Expected demand during protection interval
617.97
Standard deviation of demand during protection interval
44.61
Cycle/Customer Service Level (CSL)
0.95
Safety Stock (SS)
73.37
Target Inventory Level (T)
691.34
Expected Annual Cost
6.91

Customer demand
›
›
›
›
Seasonal (open for 32 weeks a year)
Highest demand: Thursday-Saturday
Lowest demand: Sunday-Tuesday
1683 customers to break even
 Range: 50 customers (Mon)- 450 customers (FriSat)

Average product profit: $2.57
› 2,188 products a week, 312 products a day
› Each customer will buy 1.3 products

We plan to manage any potential
queues, or lines, that form by having
some product ready to meet demand
› Maintain fast service
› Menu items can be customized to individual
taste
› We also plan to have efficient staff
One out of every four nights out, students
choose to buy late night food
 36.71% are only willing to walk 0-5
minutes to get food
 88.61% are only willing to walk 0-10
minutes to get food
 49.37% of customers do not want to wait
longer than 10 minutes for their food


We bring fast, cheap food to you!
Menu Item
Level 1 Hoagie (1/2 lb)
Level 2 Hoagie (3/4 lb)
Level 3 Hoagie (1 lb)
Sides
Egg and Cheese
Bacon, Egg and Cheese
Drinks/Sodas
Price
$5.50
$6.50
$7.50
$3.50
$3.50
$4.50
$2.00
Cost
$2.34
$3.51
$4.68
$1.17
$1.24
$1.89
$0.21
Profit
$3.16
$2.99
$2.82
$2.33
$2.26
$2.61
$1.79