OUR MISSION
DECA prepares emerging leaders
and entrepreneurs in marketing,
finance, hospitality and
management.
Our programs serve students in:
Marketing
Business
Management
and Administration
Finance
Hospitality
and Tourism
OUR MEMBER PROFILE
• Serves students in grades 9-12
• Serves students in postsecondary
• College and career preparation
–Marketing
–Finance
–Hospitality and Tourism
–Business Management and Administration
• Co-curricular
Our students have
diverse interests.
Future Major/Career Path
DECA
National
Accounting/Finance
4.7%
2.7%
Advertising/Public Relations
3.3%
0.7%
Business Administration
8.4%
5.1%
Business - International
5.2%
1.5%
Business Owner/Entrepreneur
14.0%
4.2%
Fashion Merchandising
5.7%
2.4%
Hotel/Resort Management
1.3%
0.4%
Sales/Marketing
4.7%
0.8%
Sports Marketing/Management
5.7%
0.7%
Travel and Tourism
1.1%
0.7%
ATTRIBUTES AND VALUES
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Competence
Innovation
Integrity
Teamwork
GUIDING PRINCIPLES
• DECA prepares the next generation to be
– Academically Prepared
– Community Oriented
– Professionally Responsible
– Experienced Leaders
GUIDING PRINCIPLES
• DECA’s Comprehensive Learning
Program
– Integrates into Classroom Instruction
– Applies Learning
– Connects to Business
– Promotes Competition
DECA’s COMPREHENSIVE
LEARNING PROGRAM
• Aligned with clusters and pathways
• Enhances teaching and learning
– Business Partnerships
– Competitive Events Learning Program
– Conferences
– Online Activities
– Resources
– School-based Enterprises
DECA SUPPORTS STUDENT
ACHIEVEMENT
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•
Small learning communities
Experiential learning activities
Rigor and relevance
Diverse activities
Strong business partnerships
Advisor professional development
DECA SUPPORTS
PROGRAMS OF STUDY
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Spans secondary and postsecondary
Strong partnerships
Accountability and Evaluation System
Professional Development
Programs of Study and DECA
Marketing Cluster Example
• 9th Grade | Introduction to Business and Marketing
– Principles of Marketing Event
– Global Entrepreneurship Week, H&R Block Dollars and Sense
• 10th Grade | Marketing 1
– Buying and Merchandising Team Decision Making Event
– School Based Enterprise, PiperJaffrey and Co. Survey
• 11th Grade | Advanced Marketing
– Marketing Management Series Event
– New York Experience, Finish Line Challenge
• 12th Grade | Marketing Communications
– Advertising Campaign Event
– Senior Management Institute, GEW
• Postsecondary | Professional Sales Major
– Sales Management Event (Collegiate DECA)
– Integrated Marketing Communications Academy (Collegiate DECA) and
Online Sales Challenge
Programs of Study and DECA
Business Management and Administration Cluster Example
• 9th Grade | Introduction to Business and Marketing
– Principles of Business Administration Event
– Global Entrepreneurship Week, H&R Block Dollars and Sense
• 10th Grade | Business Law
– Business Law and Ethics Team Decision Making Event
– SBE, DeVry Innovations and Entrepreneurship Challenge
• 11th Grade | Business Management
– Business Services Operations Research Event
– Innovations and Entrepreneurship Conference
• 12th Grade | Entrepreneurship
– Entrepreneurship Written Event
– Senior Management Institute, GEW
• Postsecondary | Human Resources Management Major
– Human Resource Management Event (Collegiate DECA)
– Business, Management & Administration Academy (Collegiate DECA)
– Entrepreneurship Challenge (Collegiate DECA)
Programs of Study and DECA
Finance Cluster Example
• 9th Grade | Introduction to Business and Marketing
– Principles of Finance Event
– H&R Block Dollars and Sense
• 10th Grade | Introduction to Finance
– Financial Services Team Decision Making Event
– School Based Enterprise
• 11th Grade | Accounting 1
– Accounting Applications Series Event
– Stock Market Game
• 12th Grade | Accounting 2
– Finance Operations Research Event
– Financial Literacy Promotion Plan
• Postsecondary | Business Finance Major
– Financial Statement Analysis Event (Collegiate DECA)
– Financial Services Event (Collegiate DECA)
Programs of Study and DECA
Hospitality and Tourism Cluster Example
• 9th Grade | Introduction to Business and Marketing
– Principles of Hospitality and Tourism Event
– Dimensions magazine
• 10th Grade | Introduction to Hospitality
– Hospitality Services Team Decision Making Event
– School Based Enterprise
• 11th Grade | Lodging Management
– Hotel and Lodging Management Series Event
– Sports and Entertainment Marketing Conference
• 12th Grade | Travel and Tourism
– Hospitality and Tourism Operations Research Event
– Business partnership with Marriott or Hilton
• Postsecondary | Hospitality Major
– Travel and Tourism Event (Collegiate DECA)
– Hospitality, Travel and Tourism Academy (Collegiate DECA)
– Virtual Business Challenge-Restaurant Management
LEARN MORE
www.ncdeca.org
www.deca.org