DECA IS… 2014-2015
Session Topics
•
•
•
•
•
General DECA Updates for 2014-2015
Chapter Campaigns
Competitive Event Changes for 2014-2015
Texas DECA State and District Changes
Texas DECA Board Policy Changes
MEMBERSHIP
CAMPAIGNS
2014-2015
3
DECA Is …
a
To Membership Success in 2014-2015
• Increase membership by 8 more members than last year
– this can be any combination (students, alumni, or
professional)
• Submit roster and payment documentation by 10/17/14
and receive:
 Business DECA/Texas Tie/Scarf for 5 chapter officers
(more maybe ordered at chapter expense)
 Preferred Seating for your DECA District at State
CDC(based on goals of each District)
4
Texas DECA
Membership Campaign
 Minimum of 8 more members
earns 5 chapter officers
business DECA ties/scarves
 First DECA District to reach
it’s goal BEFORE December
15th receives preferred seating
at State CDC Opening
Session
5
Scholarships
• Scholarship Deadlines
– Students | January 16, 2015
– Advisors | March 2, 2015
• Over $300,000 in scholarships awarded at
ICDC
• Check the website
www.deca.org/scholarships/
2014-2015 Calendar of Events
Professional
Development
Fall Leadership and Staff
Development
DECA Dues –
National DECA Month
November 2014
• Conference Dates
Southern Region – November 2123, 2014, Washington, D.C. “The
Ultimate DECA Power Trip”
State CDC – February 25-27, 2015
Dallas, Texas
ICDC – April 25-25, 2015, Orlando,
Florida
www.deca.org/events/
Check the Texas
DECA website
on a regular
basis for
updates!
8
DECA Is…
COMPETITIVE EVENTS
CHANGES AND
UPDATES
New for 2014-2015
- Personal Financial Literacy Event
Financial Literacy Exam and 1 Role Play
- Financial Consulting Event
Similar to Professional Selling – Cluster Exam & Presentation
Meet with client – they want to purchase a
New home in 12-18 months.- discuss credit score and financial
situation to advise them how to proceed.
10
New for 2014-2015
8 finalists
 Entrepreneurship Participating
 (combination of Independent
and Franchising)
11
Professional Selling Events
• Professional Selling Topic:
-Sales rep for a major electronics company. A
large hospital is searching for wearable
technology(ies) to help its workforce be and stay
healthy. Participants will have a scheduled meeting
with the hospital’s human resources manager to
pitch the company’s products and price points.
12
Professional Selling Events
• Hospitality and Tourism Professional Selling Event
topic
-Assume the role of a relationship manager for an
international educational tourism company. A school
system has requested a RFP to send 50 teachers and
students to Costa Rica in the summer to learn about the
ecosystem in Central America. You have a meeting with
the Assistant Superintendent to present your company’s
packages and price points.
13
Business Operations Research
Events
• 2014-2015 Topic
-Develop a plan to better serve a generational group.
Work with an existing business/organization to
research the business and its current relations with
various generational demographic groups. Develop a
plan to better reach one underserved group through a
revised marketing mix or human relations strategy.
14
State CDC - 2015
Dallas, Texas
February 25-27, 2014
• Same as last year –
Sheraton and Marriott Hotels
• Will register for the hotel
when you register for State
(similar to ICDC) -Firm
• Payment for registration and
hotel will be made out to
Texas DECA –Deadline Feb.
3rd
15
NEW this Year
State CDC
NEW - Opening session begins at 8:00 pm
Wednesday night
New - All competitive events will take place
Thursday from 7:30 am -5:30 pm
New – Business session and Awards Session
take place Friday (Voting Delegate seating
begins at 8:30 am and ENDS at 9:00 am)
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State CDC
 CONTINUE On-line testing for all events requiring
an exam – minimum score – 70 to advance
CONTINUE - All Written Events will be BROUGHT TO
STATE REGISTRATION - (not mailed in 2 weeks in advance)
CONTINUE PENALTY POINTING will take place at
State CDC
CONTINUE – LABELING OF FOLIO’S AND INSERTING
EVALUATION SHEETS
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State CDC
 Entertainment Thursday night
Casino Night and Photo Booths
 Business Session and Closing Session
Friday morning and conference will end around 3:00
pm Friday
 Newly elected and current officers
Will have Leadership Training session Friday evening
and conclude by 3:00 pm Saturday
18
DECA Is…
Leadership
 Officer candidates will run at large at State CDC
 6 Positions will be filled
 The candidate with the most points will be elected
President and the remaining 5 winning candidates
will be named Vice President
 Specific duties and titles for each Vice President will
be decided during the training session that will follow
on Friday and Saturday immediately following State
CDC awards session (ex: Vice President of
Operations; Vice President of Social Media)
19
DECA District Changes
New Directors coming on the Board
• District III – Allene Pennington
Deer Park High School, Deer Park
• District VII – Lisa Greco
Birdville Center of Advanced Learning and
Technology, Birdville
20
DECA District Changes
New Directors coming on the Board
• District X – Araceli Garcia
Eastwood High School, El Paso
• District XI – Kim Adams
North Garland High School, Garland
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Board Policy
• Minimum Test Scores at State
The minimum test score at District will
remain at 50 in order to advance BUT the
minimum test score at STATE will remain at
70 in order to advance to ICDC. We must
begin to expect more of our students if they
are going to compete at the national level.
22
Board Policy
• State CDC Registration
- The advisor for each chapter MUST pick up
their own individual school registration
packet and sign a form verifying they have
read and understand the board policies
governing the State CDC and competitive
events. (no exceptions unless the advisor is
not attending State CDC)
23
Business Operations Research
Events
This year/last year
24
Marketing Representative
Events
This year/last year
25
Business Management &
Entrepreneurship
International
Business Plan
24/33
Entrepreneurship
Participating
Franchise
Entrepreneurship
Participating
Independent
12/6
32/29
Entrepreneurship Innovation Plan
54/46
Entrepreneurship
Written
48/38
Entrepreneurship Growing Your Business
9/14
This year/last year
26
Chapter Team Events
This year/last year
27
Principles;Series Events; and
Professional Selling
Accounting Applications Series
37
Apparel & Accessories Marketing Series
54
Automotive Services Marketing Series
28
Business Finance Series
34
Business Services Marketing
48
Food Marketing Series
32
Hospitality and Tourism Professional Selling
26
Hotel and Lodging Management
68
Human Resource Management
57
Marketing Management
59
Principles of Business Management and Administration
74
Principles of Finance
64
Principles of Hospitality and Tourism
76
Principles of Marketing
74
Professional Selling Event
52
Quick Service Restaurant Management
62
Restaurant and Food Service Management
Retail Merchandising
72
28
48
Sports and Entertainment Marketing Series
64