Sports & Entertainment
Marketing
Mr. Bernstein
Class Outline
February 2013
Sports & Entertainment Marketing
Mr. Bernstein
Course Goals
Teach Marketing concepts via the sports and
entertainment industries.
Develop understanding of marketing theories and
concepts that apply to sports and entertainment
industries.
Apply this knowledge in marketing strategies.
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Sports & Entertainment Marketing
Mr. Bernstein
• 1. Course Outline
– A. Unit 1:
– B. Unit 2: Marketing College Athletics, Recreational
Activity and Professional Sports; The Role of Agents;
Marketing Products and Services through Sports; and
Endorsements
– C. Unit 3: The Role of Public Images and Community
Service; Sports Camps; Global Reach of Sports; and Careers
in Marketing Sports
– D. Unit 4: Distribution, Profit, Technologies and Careers in
Entertainment
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Sports & Entertainment Marketing
Mr. Bernstein
• 1. Course Outline, cont.
– E. Unit 5: Recreational Sports Marketing; Resort/Theme Park
Marketing; and Careers in Recreation Marketing
– F. Unit 6: Marketing Promotion Techniques; Essentials of
Marketing Research; Basic Elements of a Marketing Plan;
Measuring Business Success
– G. Unit 7: Contracts and Law in Sports and Entertainment; Role
of Labor Unions in Sports and Entertainment; and Basics of
Product Licensing
• 2. Textbook
– A. Sports and Entertainment Marketing, 2001, Kaser and
Oelkers.
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Sports & Entertainment Marketing
Mr. Bernstein
• 3. Classroom Routine
– A. Daily Structure
– B. Behavior
– C. Electronic Devices
• 4. Grading
– A. 30% Quizes / 20% Exams / 30% Projects / 10% Homework /
10% Class Participation
• 5. Makeup Policy
– A. Tests and Quizes must be made up following day
– B. Plan ahead
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Sports & Entertainment Marketing
Mr. Bernstein
• 6. EI (Extra Instruction)
– A. Before or After school – arrange with me
– B. Extra effort will be considered
• 7. Additional Opportunities
– A. Investment Club
– B. FBLA
– C. Business Academy
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Sports & Entertainment Marketing
Mr. Bernstein
• 8. Evacuation Procedure
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