Lesson 1.3
Entertainment Marketing
Learning Targets
 I can define entertainment.
 I can explain the impact ratings has on
marketing and sports teams.
Chapter 1
Slide 1
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Terms
 entertainment marketing
 entertainment
 ratings
Chapter 1
Slide 2
Sports and Entertainment Marketing
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ENTERTAINMENT FOR SALE
 entertainment marketing
 influencing how people choose to spend
their time and money on entertainment
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Slide 3
Sports and Entertainment Marketing
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What Exactly is Entertainment?
 entertainment
 whatever people are willing to spend their
money and spare time viewing rather than
participating in.
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Watching NFL Sunday Ticket
Attending a concert at Riverbend
Attending a REDS game
Going to the movies
Sports and Entertainment Marketing
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The Big Eye in Every Room
 Television changed the marketing of
entertainment in a profound way.
 Ratings
 the number of viewers the program attracted.
Higher the ratings = $$$$
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Slide 5
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Change Accelerated
 Technology improvements, including the
internet, have facilitated distribution of sports
and entertainment to the masses.
 Technology advances increase the success rate
of reaching Target Markets.
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Slide 6
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Technology and Customer Feedback
 Audiences utilize technologies to
communicate entertainment feedback.
 Texting
 Facebook
 Twitter
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Slide 7
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Project Extra Innings – page 27
1.) Select one or two players from your FFFL Team to be
spokespersons for the NFL and explain why you picked them.
2.) Create a FLYER that advertises your FFFL Teams Summer
Camp (utilize the 4P’s).
3.) Attendees will receive a sports bag with your FFFL Teams
merchandise…..what will you included in the sports bag? Why did
you select those items?
4.) DO NOT ANSWER
5.) Create a contest (write down your ideas) that will encourage
males ages 12-18 to get more involved with the NFL.
Sports and Entertainment Marketing
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Chapter 1 - Textbook Assessment
1.
2.
3.
4.
5.
6.
C – Distribution
F – Gross Impression
A – Demographics
K – Promotion
G – Marketing
D – Entertainment
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7. J – Product
8. L – Ratings
9. H – Marketing Mix
10.B – Discretionary Income
11.D – Product/Service Mgt.
12.A - Celebrities
Sports and Entertainment Marketing
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