Promote, promote, promote:
How to make your PLTW program stand out
and gain the recognition it deserves
You are part of something bigger than yourself.
Project Lead The Way is the largest
and most influential STEM organization in
the United States, with over 5,200
schools currently offering at least one
program of study.
Together, we’re solving a national crisis.
A workforce skills crisis. PLTW students
from your school & district will go on to
be the next generation of leaders,
thinkers, and do-ers.
Let’s tell people about it.
What’s newsworthy?
More than you think!
• Course activities – Anna Garcia, 3D printing,
aerospace, civil engineering, EDD projects
• Adding new courses
• Mentorships, industry experiences
• Student success, scholarships
If you don’t feel com
• Teachers completing core training
tooting your own ho
someone else to!
• Becoming a master teacher
• Competitions
Coverage doesn’t happen overnight.
Build the relationships
Media Advisories / Press releases
Op-Eds
The power of partnerships
Community support is critical.
• School partnership teams
• Business and industry support (Chevron
We Agree)
Social networks
Social networks
Share:
• Photos
• Projects
• Stories & News
Tag @PLTWorg or #PLTW or post to PLTW’s
Facebook wall
Grow your program
Current students
Open Houses
Stickers
Photos
Display Cases
Banners & posters
Graduation Cords
Newsletters
Spirit Wear
White coat ceremony
Grow your program
Incoming students
Personal letters!
School visits
Open houses
Get girls involved!
Girls in Engineering:
The story of Hilliard Davidson High School
• Link to YouTube video:
http://www.youtube.com/watch?v=Ytax6qmzsi8
&feature=share&list=SPcCTPHuIP75Lve1V8Tkn
vRKMNrJ9G7rB0
Own the brand
Data and Resources
Houston, we have a problem.
The United States ranks 17th in science
achievement; 25th in math ability out of 65
countries.1
By 2018…
– STEM jobs will grow by 17 percent2
– 1.2 million STEM jobs will go unfilled3
Houston, we have a problem.
Women constitute 48 percent of the U.S.
workforce but hold just 24 percent of the U.S.
jobs in STEM4.
Only 1 in 10 STEM professionals is a minority
woman.
PLTW is solving it.
Highlights of PLTW’s success to date:
PLTW contributes to a strong, positive impact on
mathematics and science achievement (Tai, 2012)
Seventy percent of high school seniors who are taking
PLTW courses intend to study engineering, technology,
computer science, or another applied science5.
Over 93% of PLTW students intend to pursue at least a
two-year or four-year degree after high school5.