RAJA COMPANY- SAFETYPLUS
• INTRODUCTION
Raja company is a conglomerate of companies/Divisions under the
Raja Umbrella in the state of Kuwait.
The company has been in existence for 53 years and the divisions
are Safety Pus for Safety products, Dynamics for Kitchen
Equipment’s, Pizza inn- an American Pizza franchise, NJAC café,
Micro solutions for IT solutions, Kuwait Tele directory- a Directory
division, Construction Div, Trainerz – for Management
development, Training & Consultancy, Coffee Planet –Coffee
solutions, Stash Tea from USA, Consumer Division, Diamond &
Jewelry business , Interior design division to name a few.
• Introduction Cont..
Raja Company is by far the foremost Safety Solution provider in the
State of Kuwait.
Safetyplus – Division of Raja Company was founded in the year
1996 , from then on has grown and today is recognized as one of
the largest importers & distributors of Safety Products in the state
of Kuwait.
Safetyplus represents the best products & Brands from 3M, Uvex,
Capital safety DBI Sala, Scott Safety, Lalizas , Heartsine, Honey
well, Bulwark, Timberland, Bicap, Liberty, Aircom ,,.
• Country Size
 Kuwait lies at the northwestern corner of the Persian Gulf with a total area of 17,820 square
kilometers (11,073 square miles).
 To the south and southwest, it shares a 222-kilometer (138-mile) border with Saudi Arabia. To the
north and west, there is a 242-kilometer (150-mile) borderline with Iraq.
 As of 1 January 2015, the population of Kuwait is 3 460 217 people.
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AED Situation ( Awareness, Issues).
Information on portable AED’s have not reached most of the Individuals yet.
Awareness of AED in Kuwait is in the introductory stage.
Issues.
Pre qualification procedure for K companies.
• No of Employees/ Expertise
 Raja Company consists of total 110 Employees.
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Safety plus Division
6 Outdoor sales executives
7 Technical Expertise.
3 Showrooms
• Target Market
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Oil & Gas Companies.
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Construction areas,
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Hospitals,.
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Clinics,
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Schools,
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Restaurants.
• Reaching Target Markets & Sales Techniques / Promotions that worked
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Email marketing.
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Demonstrations.
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Safety Exhibitions ( ASSE, Saudi Arabian JO, KNPC, KOC, Tamilnadu Engineers Forum,)
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B2B, -K companies, Sub Contractors of K Companies,
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B2C – Showrooms ( Walk in Customers),
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Seminars conducted by Trainerz division.
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Promoting the AED’s in the Restaurants through our Dynamics kitchen equipment
division.
.
• Specific Support.
 Catalogues
 Presentations
 Marketing tools.
 Advantages/ Benefits or features against other competitor Brands.
EMAIL MARKETING FLYER
SAFETY EXHIBITION
SAFETY EXHIBITION
SAFETY SEMINAR
SAFETY SEMINAR
SAFETY SEMINAR
SAFETY SEMINAR
SAFETY SEMINAR
SAFETY SEMINAR
Thank You