Job Description
PPC Specialist
The Ideal Candidate
You have made a career out of running highly efficient PPC campaigns that yield stellar results. Search
Engine Land & Search Engine Watch are your top bookmarks and you read SEM blogs religiously. No
stranger to Excel, you’re quick to whip up a pivot table and filter data into meaningful views.
You’ve actively managed a book of business of clients spending upwards of $15k per month on Paid Media
– with compelling wins you can name offhand.
You’re an advocate for SEM tools and automation, utilizing bid rules, and keyword modifiers.
Does this sound like you? Well I think we should talk.
But First, A Little About Us
G/O Digital is a digital marketing services provider that operates in 100+ markets across the
United States working with local businesses. Our products and services include Search Engine
Marketing, Email Marketing, Social Media Marketing and Website Development. As a division
of Gannett (NYSE: GCI), G/O Digital leverages sales channels across the country to provide a
steady and growing level of new business.
We work in a great environment composing of fun, intelligent, ambitious, and quirky individuals with one
goal in mind – delivering the highest value to our customers as possible.
Job Requirements
Desired Skills & Experience
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Google Adwords Certified
Previous agency experience a plus
1-2 years+ directly managing PPC campaigns
Previous experience with an outside PPC platform is a plus – Marin Software, Kenshoo, Acquisio,
Clickable, etc.
Display or Video advertising experience a plus
Strong familiarity with Google Analytics a plus
Previous e-commerce experience a plus
Ability to dissect complex concepts into easily understood talk points
Job Duties
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Build client Pay-per-click advertising campaigns on Search & Social Networks.
Manage a book of business, optimizing towards performance goals.
Work in tangent with Account Management crafting strategy and setting client expectations.
Effectively communicating wins, trends, and future suggestions of the campaign.
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Audit & adjust campaign to pace client ad budgets effectively.
Become certified in many PPC disciplines.
Benefits available include:
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Digital-savvy culture & environment
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401(k) Savings Plan
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Competitive compensation structure
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Comprehensive health, dental, and vision insurance
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Employee Referral Program
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Employee Mortgage Program
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Flexible spending accounts
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Paid Time Off (PTO)
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No cost basic life insurance
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Employee Assistance Program (EAP)
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Employee discount programs
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Scholarships for employees’ children
Now that you know about the role, if you match the qualifications above – let’s talk about crafting
powerful ad campaigns together!
contact Rebecca Collins at Rebecca.collins@gannett.com to apply.