BENEFITS OF BUILDING AN IN-HOUSE
CONTENT DISTRIBUTION NETWORK (CDN)
October 2011
Current thinking. Subject to change.
CONTENT SERVICES FROM BT WHOLESALE
 BT owns & manages the largest
communications network in the UK
 Provides a wide range of digital media
distribution services to the entertainment
industry - for 50+ years
 Media services incorporate BT Media &
Broadcast, BT agilemedia & BT
Wholesale Content Services
 Introducing a new approach to content
distribution & delivery - developing
broadband as a TV platform
 Content Connect (CC) - a CDN built to
address exponential growth of broadband
video traffic
Current thinking. Subject to change.
BT WHOLESALE & ISP BROADBAND MARKET
 ~19.5 million UK broadband lines
 BT Wholesale provides broadband:
– to around 8m UK homes & businesses
– to 600+ fixed & mobile operators & ISPs
– BT investing £2.5bn in fibre & continuing to roll out
advanced copper broadband
– broadband services provided on an open wholesale
basis
Broadband Subscriber Numbers
Q4 2010
Total Broadband Subs
19,620,484
BT Wholesale (DSL)
7,979,755
LLU Lines
7,489,629
Virgin Media (DOCSIS)
4,011,100
Other (Kingston etc)
140, 000
(Source: Enders Analysis)
Current thinking. Subject to change.
MARKET CONTEXT
INTERNET VIDEO TRAFFIC CONTINUES TO RISE
IN UK AND AROUND THE WORLD
PROLIFERATION OF INTERNET ENABLED
DEVICES DRIVING CSP/CDN STRATEGY
• BBC iPlayer reported 90m online TV content
requests in September 2011
• Virgin Media BBC iPlayer TV requests were an
additional 23m
• Ericsson believes IP video will grow to over 90% of
network traffic in the next few years
• Cisco predicts global internet video will increase
from 2.7 to 19.5 exabytes (1m larger than terabyte) by
2014
• Redshift research found 35% of UK viewers watch
more TV on mobiles than 2 years ago
• Content Providers use multiple CDN partners for
greater reach, burst and economic benefits
• The rise & range of connected devices offers
Content Service Providers increasing options to reach
their customers
Current thinking. Subject to change.
BT WHOLESALE’S CONTENT CONNECT FAMILY
Standard: enables ISPs to present content to BT for
caching within BT Wholesale’s broadband access
network to participating ISPs’ end users
Premium: provides advanced quality of service within
the broadband access network to assure delivery to
end users
Content Connect
Standard
Premium
~8.3m BTW
Users
CDN Key Features
CC Standard
CC Premium
Download/ Streaming from
caches to End users
Delivery via the ISP network
Delivery via the ISP network
and QoS
Origin Server access
Yes (BT or CSP provded)
Yes (BT or CSP provded)
Geo Blocking
Yes (in ISP network)
Yes (in ISP network)
Usage reporting and billing
Yes
Yes
SLA for performance
reliability and resillience
Yes
Yes
Current thinking. Subject to change.
CONTENT CONNECT ARCHITECTURE
CC Content
Caches
CSP
Origin Server
CC Standard
WWW
(Internet)
CC Premium
Backhaul
DSL
BR
AS
21CN
ISP
Network
MSAN
WCC
Origin Server
Current thinking. Subject to change.
ISP
Origin Server
Traditional Internet
CDN traffic flow
A DEDICATED SERVICE PORTAL FOR PARTNERS
Developing a secure destination zone for
Content Connect partners to manage their
business
•
•
•
•
•
•
•
Content management, cache deletion…
Skytide insight for performance, reporting &
analytics across all ISPs
Ability for ISPs to view volume & actual content (url)
delivered by CSPs
Fault management & help features
Service management & training
Access to billing information
Network status visibility
All under one wholesale.com security & authentication wrap
Current thinking. Subject to change.
BT WHOLESALE CONTENT CONNECT
BROADBAND VIDEO DISTRIBUTION FOR UK PARTNERS
 BT sees broadband as a video delivery platform & a viable complement to DTT, Cable or Satellite
A NETWORK CDN
 Deployed deep in BT’s network
A QUALITY USER EXPERIENCE
 CC Assured provides traffic prioritisation in the broadband access network delivering a predictable &
consistent user experience
TRANSFORMING THE COMMERCIAL MODEL
 Establishing a new commercial model for content delivery which brings the ISP into the ecosystem &
offers greater choice for CSPs
INSIGHT AND OPERATIONAL SIMPLICITY
 A single reporting portal for deeper audience & operational insight with industry leading reporting
system from Skytide
Current thinking. Subject to change.
THE UK WHOLESALE MARKET
Homes/businesses
Fibre
Managed network services
BT Wholesale
Copper
Broadband, data, voice
Fibre
Exchanges
Copper
Openreach
Access products (LLU, WLR, GEA, Backhaul)
THANK YOU
Current thinking. Subject to change.