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ABS projections tell us that:
◦ Population increasing
◦ Median age increasing
◦ Population aging
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What do today’s trends tell us:
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Mobile
Technology savvy
Online purchases
Data
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Unconnected:
 By choice or by situation
6% of population don’t use a mobile phone
19% of homes don’t have internet connection
54% of 65+ don’t have an internet connection
75% of remote Indigenous households have no internet connection
50% of people with disabilities and over the age of 65 don’t have internet
connection
 34% SME’s don’t have a website
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Poorly served:
 6% premises unable to access fixed broadband services
 60% of premises are in category D or E fixed broadband
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Struggling:
 >2/3 homeless had difficulty paying mobile phone bill in last 12 months
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Dissatisfied:
• 22% dissatisfied with service costs for internet
• 30% dissatisfied with fixed line telephone rental costs.
• 138,946 new complaints with the TIO
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Economic growth
Network externalities
Studies predict a 10% increase in broadband penetration
results in:
◦ economic growth by 1.38% in low and middle income countries
(World Bank)
◦ 1.5% faster rate of labour productivity growth (Booz & Co)
◦ 0.1% and 1.4% growth in GDP (McKinsey & Co).
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Doubling broadband speed will contribute to 0.3% growth
in OECD countries. (Rohman and Bohlin, 2012)
Cost saving of between 0.5% and 1.5% occurred in energy,
transport, healthcare and education over a ten year period
as a result of investment in broadband (OECD).
ACMA mobile broadband
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OECD study on governments use of social
media
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People follow people not institutions
People discuss politics and services online
Strategy – pull or push
Promoting services
E.g. Apple
Empower, enable, support services
 E.g. Denmark
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Marginalised
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Barriers
Market
Communications
Benefit
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Multi – dimensional
 T&C’s, payment methods, upfront costs etc.
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Market
 Plans, payment methods etc.
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Intervention mechanisms
 US – Linkup versus Lifeline – subsidies for initial
telephone connection have a greater impact than
subsidies for monthly telephone charges.
 Sweden – hardware and software broadband subsidies
 Education
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Innovation
Technology
People
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Strategy
Affordable
Available
Adoption
Access Equality
Quality & Assurance
• Review and update
• Range of options for consumers
• Full coverage of technologies
• New technology reach full coverage within a short period
• High penetration rates of technology
• Penetration levels the same across societal groups
• Independent performance benchmarks for services
• Complaints addressed quickly
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Government
and bodies
Consumers
and
representative
bodies
Regulators
Communications
2030
Businesses
(small and
large)
Content
Providers
Telecom
Companies
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