KNOWLEDGE MANAGEMENT:
CREATING COMPETITIVE INTELLIGENCE
FOR THE FUTURE
C. Beena
P.K. Padmakumar
S.N. Archana
main theme :Moving towards the future
what is the future of Higher education ?
Many developed countries have their strategic plan for Future of Higher
education or The vision for Higher Education 2010 to 2025 is
 Collaboration
 Competition
 Communication
 Creativity
 Critical thinking
 Brand Identity.
IMPORTANCE OF BASIC LEARNING TECHNIQUE
आचार्ाात ् पादमादत्ते पादं शिष्र्ः स्वमेधर्ा ।
सब्रह्मचारिभ्र्ः पादं पादं कालक्रमेण च ॥
Acharyat Padamadatte, Padam Shishyah Swamedhaya |
Sa-brahmacharibhyah Padam, Padam Kalakramena Cha ||
MORE PREDOMINANT
Because

Changing Dynamics in higher education

New generation are digital Natives

Research outputs are in different formats

Research are interdisciplinary in nature

Globalization

Application of ICT

Organizational culture

Huge Volume of literature are coming out

R&D outputs are published in different forms and usually circulated only among peer
groups working in the same subject discipline

Major research works are carried out with public funds
INTRODUCTION
Information is not static
According to 5th Law, Library is a growing organism
But today
Information is a growing and moving at a rapid pace
GENESIS
Huge volume of literature are coming out
Application of ICT
Open Access Movement
Multidisciplinary Research
Journal Consortia
E-books/e-journals/ e data bases
Social Networks
Web 2.0
Peer-to-peer communication
TWO KINDS OF KNOWLEDGE
Knowledge is intangible, dynamic, and difficult to
measure, but without it no organization can
survive.
Tacit: or unarticulated knowledge is more personal,
experiential, context specific, and hard to
formalize; is difficult to communicate or share
with others; and is generally in the heads of
individuals and teams.
Explicit: explicit knowledge can easily be written
down and codified.
KNOWLEDGE DEFINITION
Defined in many ways:
 Information and skills acquired through experience or
education;
 The theoretical or practical understanding of a
subject;
 What is known in a particular field or in total; facts
and information.
 When information is packaged or used for
understanding or doing something, it is known as
knowledge.
KNOWLEDGE AT UNIVERSITIES
An organization that is skilled at creating, acquiring, and
transferring knowledge, and at modifying behavior to
reflect new knowledge and insights.
INTELLIGENCE
 Knowledge in action
 Strategic use of knowledge assets, including
widespread, purposeful gathering ,analysis and
use in making strategy.
 Aggregate or global capacity of the individual to
act purposefully, to think rationally, and to deal
effectively with his/her environment
 strategic use of knowledge assets,
 Or in simple words practical knowledge
COMPETITIVE INTELLIGENCE
competitive intelligence field of practice
That is application of intelligence into products, Decision making, Customers/clients
competency
for this process includes
 Systematic gathering of internal & external information from multiple sources, its
synthesis, integration, and analysis producing actionable results
 converting it into intelligence
 utilizing this in decision making.
 If the intelligence gathered is not usable (or actionable) then it is not
intelligence.(Wikipedia)
ORGANIZATIONAL CULTURE
 Organizational culture is the collective behavior of humans who are part of an
organization
 includes the organization values, visions, norms, working language, systems,
symbols, beliefs and habits
 Organizational culture affects the way people and groups interact with each other,
with clients, and with stakeholders
Being a learning organization especially higher education
organizational culture emphasizes sharing information through an encouragement
for contributing to the organizational knowledge base.
Providing top-management leadership for the KM effort.
Demonstrating the value of KM to encourage commitment
KNOWLEDGE MANAGEMENT
The new source of wealth is knowledge, and not
labor, land, or financial capital. It is the intangible,
intellectual assets that must be managed.
The key challenge of the knowledge-based economy
is to foster innovation.
DEFINITIONS
 KM is “managing the knowledge through a systematically and
organizationally specified process for acquiring, organizing, sustaining,
applying, sharing and renewing both the tacit and explicit knowledge for
enhancing organizational performance and creating value." (Davenport
& Prusak 2000),
 Designing and installing techniques and processes to create, protect, and
use known knowledge.
 Designing and creating environments and activities to discover and
release knowledge that is not known, or tacit knowledge.
 Articulating the purpose and nature of managing knowledge as a
resource and embodying it in other initiatives and programs.
 According to Drucker (1999) KM is about making the
right knowledge available to the right people.
WHY KM
 Competitive success will be based on how strategically
intellectual capital is managed
 Capturing the knowledge residing in the minds of academia
so that it can be easily shared across the enterprise
 Leveraging organizational knowledge is emerging as the
solution to an increasingly fragmented and globallydispersed workplace
 reuse of knowledge saves work, reduces communication
costs, and allows an organization to take on more projects
WHY KM
Knowledge is managed more effectively in a learning organization.
Information is systematically shared to achieve goals.
Intellectual capital is a resource for competitive advantage
 faster retrieval of information
 minimizing duplication,
 saving or freeing up the time of busy professionals
 knowing who knows what and who is doing what
 improved quality of information
 a improved customer service and satisfaction
 faster solving of intractable and novel problems
ORGANIZATIONAL BENEFITS
Internal organizational benefits, including efficiencies and effectiveness through:







sharing of good and best practices
faster time-to-market for new products
reduction of waste and re-work
Facilitate decision making capabilities
retention of knowledge before experts leave or retire
Stimulates cultural change & Innovation
cost savings, both in people's time and processing of
information
WHY ORGANIZATIONAL KNOWLEDGE IS IMPORTANT
 Knowledge can be embedded in processes, products,
systems, and controls
 Knowledge can be accessed as it is needed from
sources inside or outside the firm
 It is versatile and can be transferred formally, through
training, or informally, by way of workplace
socialization
 It is the essence of the competitive edge!
KM STRATEGY AND TECHNIQUES AT CUSAT,
Closing the Gap between Knowing and Doing
 Do not allow stored knowledge to go unused; convert knowledge to
action.
 Build a culture of action
 BY
 Institutional Repository
 Bibliographical Information System for Science & Technology
(BISSAT)
 Media Repository
 Reference Manager
 Traditional Knowledge Digital Library (TKDL)
Institution
al
Repositor
y (Dyuthi)
Knowledg
e Gateway
(BISSAT)
Digital
Library
Knowledge
Management
Reference
Manager
(Mendeley
)
TKDL
Media
repository
KNOWLEDGE SHARING IN CUSAT
Scientific community
IR
BISSA
T
Intranet
campus network
IR
IR
Media
Repos
itory
Repositories
IR
Remote Access
P2 communications
TKDL
Web 2.0
INSTITUTIONAL REPOSITORY
“An
institutional repository is a digital archive of the
intellectual product created by the faculty, research
staff, and students of an institution and accessible to
end users both within and outside of the institution,
with few if any barriers to access.”
“University-based institutional repository is a set of
services that a university offers to the members of its
community for the management and dissemination of
digital materials created by the institution and its
community members. (Lynch, Clifford A )
DYUTHI (CUSAT IR)
Funded by DSIR, Ministry of science & Technology in
2007
Covers theses, working papers, conference proceedings,
technical reports, books, unpublished literature etc.
Available at http://dyuthi.cusat.ac.in
To pool up and consolidate the scattered research output
of CUSAT in different aspects of Science & Technology.
DYUTHI.CUSAT.AC.IN
BISSAT (YUJ)
Knowledge gate way of Cochin University of Science & Technology
Powered by open software BIBAPP
It aims to find experts on campus, archive their work, promote the
research of a research group, department, school, promote
collaborative research in the campus,
Increase the visibility of campus research,
Facilitate the reuse of publication data etc.
Yuj covers the bibliographical information system with citation and
abstracts of scientific productivity of Cochin University of Science
& Technology
YUJ.CUSAT.AC.IN (BISSAT)
MEDIA REPOSITORY
Media repository is a platform for media storage and delivery system. Media
repository records, publishes, market and distribute a variety of educational and
scientific products and services
 Covers the contents
 ERUDITE
 Events
 Featured
 Student’s Creation
 Training
 Lectures and invited talks
 Conferences/ seminars
 TV Shows
MEDIA@CUSAT.AC.IN
TKDL
 To explore the science behind tacit knowledge of
fishermen community about coastal resources
 To develop the Traditional Knowledge Digital Library
(TKDL) for fishery resources
 Blending the traditional knowledge with scientific
knowledge
 Establish a NODAL Information centre in the fisheries
sector
TKDL
Traditional Knowledge is defined as the sum of
facts that are known or learned from
experience or acquired through observation
and study and handed down from generation
to generation.
TKDL ( FISHERIES SECTOR.)
Diverse Knowledge
DIVERSE KNOWLEDGE
REFERENCE MANAGER
 Mendeley is a free reference manager and academic social
network
 Help to organize research, collaborate with others online, and
discover the latest research.
 Automatically generate bibliographies
 Collaborate easily with other researchers online
 Easily import papers from other research software
 Find relevant papers based on what the researcher is reading
 Access your papers from anywhere online
HOW KM SUPPORTS THE COMPETITIVE INTELLIGENCE
 Collaboration
 Communication
 Brand identity
 Provides Visual stimulation
 Supports critical thinking &Cognition
 Supports different types learning
 Available at any time, any where and any device
CONTINUE…..
 Encourage teaching and training
 Peer to peer learning
 Social media for sharing
 Increase students engagement &collaboration
 Basement for self learning & lifelong learning
 Innovative tool for teaching & Learning
CONTINUE…….
 Support organizational competency
 Change the organizational culture
 Supports memory
 visual information processing,
 Provides global visibility
CONCLUSION
There is a tremendous scope for organizational Knowledge
Management for moving towards the future .
This is a small attempt by CUSAT Library professional team
and we have still a long way to go.
Thank you