J Humphries
Background Info
Mothers against
drunk driving
(MADD) is an
organization
created to help end
teen driving while
under the influence.
Pathos
Pathos
Drunk driving
causes sadness and
loss in many peoples
lives, including
mothers who lose
their children before
they get to live their
lives. Nobody,
especially mothers,
should have to
experience that.
Logos
Logos
Drunk driving is the
leading cause of teen
deaths in the United
States. One drink is
enough to slow your
reactions on the road.
Don’t drive even if
you’ve only had one
drink.
Ethos
Ethos
MADD is an
accredited
organization who is
against drunk
driving. They
present a credible
source for the
prevention of
driving while
intoxicated.
Aesthetics
The yellow road sign represents the
fact that driving while drunk
causes the driver to have slowed
reactions and a good chance of
ending up somewhere off the road.
The dark clouds in the background
represent the high number of
teenage fatalities that occur each
year due to drunk driving.
The road is also going towards the
dark clouds representing that if
you drive drunk you are on the
“road to death”
Is the meaning the same without
the caption?
Is the meaning the same without the caption?
The message of the
visual is still the
same. The viewer is
still able to infer
that the ad is
showing the dangers
of drunk driving.
Audience
Audience
The audience is
anyone who might
think about
drinking and
driving or any mom
who has a teen that
might.
Citations
 http://www.madd.org/get-involved/take-action.html
 http://files.coloribus.com/files/adsarchive/part_1269/1
2696955/file/mothers-against-drunk-driving-roadsmall-96041.jpg