• UniverCity
Kyiv’s new shopping mall – UniverCity
Unique attributes
1. This shopping mall development is situated in the historical centre of
Kiev, where the busiest business areas of city cross the most
prestigious educational institutions. About 60,000 people and 30,000
automobiles pass through the location of this project every day.
2. This shopping mall directly borders Shevchenko Park – a favourite
relaxation place for residents of Kiev and guests of the city. No other
existing or projected shopping mall in Kiev has this unique advantage.
According to surveys carried out in the area, during the warmer times of
the year this park is visited every day by 25% of all of the students,
workers and residents from the surrounding area.
Unique attributes
3. The image of the shopping mall will be projected as YOUTH
ENTERTAINMENT - SHOPPING CENTRE. There is no such similar
establishment in Kiev which is positioned this way. Our basic target
audience – youths between the ages of 18 and 28 have no "cult" place
to visit in Kiev, we would like this to be our shopping mall. In order that
this project will meet all the maximum possible requirements and tastes
of our target audience, a whole floor of our object is designed as an
ENTERTAINMENT SECTOR; offering bowling, an ice skating rink, a
multiplex cinema and a attractions/games zone.
Kyiv’s new shopping mall – UniverCity
Competitive advantages
1. Our target audience is concentrated in immediate proximity from the
object due to the presence of The National university, Medical Institute,
Pedagogical Institute, Technical School of Communication
(connection), Institute of the Food industry, all being close by; many
offices are within a 5 minute walk and, importantly, the proximity of
Shevchenko Park; all contribute to a significant territorial advantage.
Kyiv’s new shopping mall – UniverCity
Competitive advantages
2. All the latest tendencies and experience of shopping center
development in the European market have been taken into
consideration while designing “UniversCITY” Shopping Centre;
• Presence of powerful "anchors" (key tenants), drawing with them
according to their popularity and quality of the goods, both increased
visitor numbers to the shopping mall and also potential tenants;
• For the first time in a shopping mall in Kiev, a park of attractions,
offering entertainment for the whole family.
Kyiv’s new shopping mall – UniverCity
Competitive advantages
3. The applied architectural decisions in our shopping mall make the
experience of visitors pleasant and as much as possible promote active
shopping:
· In the central part of the shopping mall an atrium will be the
architectural highlight which is clearly visible from all 3 levels;
· The central aisles are about 6 meters wide, allowing for comfortable
free movement of visitors to the centre;
· Ceiling height ranges from 3 to 5.3 meters;
· Internally, each floor of the shopping mall will look like one big business
“street” with a clear view from one end to the other.
Kyiv’s new shopping mall – UniverCity
Competitive advantages
3. The applied architectural decisions in our shopping mall make the
experience of visitors pleasant and as much as possible promote active
shopping:
· In the central part of the shopping mall an atrium will be the
architectural highlight which is clearly visible from all 3 levels;
· The central aisles are about 6 meters wide, allowing for comfortable
free movement of visitors to the centre;
· Ceiling height ranges from 3 to 5.3 meters;
· Internally, each floor of the shopping mall will look like one big business
“street” with a clear view from one end to the other.
Kyiv’s new shopping mall – UniverCity
Our work to date, development of the project
1. Complex market research of preferences and wishes of potential
visitors to the shopping mall among students of nearby higher
education institutes, office workers and local residents.
2. An outline concept of tenancy for the shopping mall has been created,
paying attention to target audience, tenant mix, providing correct
delivery points for both trade and entertainment sections.
Kyiv’s new shopping mall – UniverCity
Our work to date, development of the project
3. The project has been advertised among the largest domestic and
foreign retailers, who have shown a huge interest in the project. At the
moment, negotiations with key tenants are already under way. Potential
tenants have expressed their readiness to conclude contracts in the
entertainment sector and the large trading areas, as follows:
a.
b.
c.
d.
e.
f.
cinema - 1,150 м2;
skating rink - 750 м2;
bowling - 2,000 м2;
shop of computer technical equipment - 500 м2;
food supermarket - 550 м2;
two-level supermarket of youth clothes - 1,500 м2.
Kyiv’s new shopping mall – UniverCity
Our work to date, development of the project
We have also already received applications from smaller potential tenants
totaling an area of about 1,000 м2. At this point therefore, we already
have commitments for rental of a total of 6,450 м2, representing 37% of
all the gross leaseable area.
Kyiv’s new shopping mall – UniverCity
Our work to date, development of the project
4. The Rules of Trade have been already made and agreed with the
potential tenants of the shopping mall; templates of contracts with the
tenants have been already prepared, providing the owners of the
shopping mall maximum flexibility to adjust their relationship with
tenants.
5. Firm style and general strategy of advertisement both for the period of
construction and after its opening has been developed, targeted
towards the market positioning of the shopping mall and tested on
focus-group of our target audience.
Kyiv’s new shopping mall – UniverCity
General information on the project
Total build area
31,000 sqm
Total leaseable space
17,500 sqm
Number of storeys
3
Maximum number of visitors
10,000 people at a time
Expected average amount of visitors a day 24,000 people
Total number of the employees throughout
1,200 people
the complex
Kyiv’s new shopping mall – UniverCity
Outline financial information
Construction cost of the project
US $ 35,000,000 – US $ 45,000,000
Expected monthly total profit
up to US $ 1,225,000
Expected pay-back period
From 4.1 to 5.5 years
Kyiv’s new shopping mall – UniverCity
Property Overview
Comparative
characteristics against other shopping malls
Data ↓ \ Name →
Globus
Metrograd
Karavan
Kvadrat
UniverCity
Minimum rent rate
$40.00
$25.00
$16.00
$25.00
$28.00
Maximum rent rate
$180.00
$150.00
$70.00
$150.00
$180.00
Average rent rate
$80.00
$70.00
$45.00
$70.00
$70.00
Location
centre
centre
industrial zone
near the centre
centre
Lacks
No entertainment
sector, the most
expensive rent
No entertainment
sector, low level of
comfort, ‘market’
concept
Removed from the
centre, no natural
flow of people
No entertainment
sector, low level of
comfort, ‘market’
concept
Advantage
located at crossing
of busy Metro
stations
located at crossing
of busy Metro
stations
Kyiv’s new shopping mall – UniverCity
Powerful
entertainment sector,
located at crossing of
transport streams
Located
underground, Metro
station nearby
Best
entertainment
sector in any
shopping mall.
Located near
park and 2
branches of the
Metro, a modern
concept.
Sustainable
rental rate
First Level Plan - Right Wing
First Level Plan - Right Wing
Second Level Plan
Third Level Plan
Contact us:
Ukrainian Trade Guild
BC «Parus»,11th floor, 2 Mechnikova str.
Kiev 01601,Ukraine
Tel/fax: +(380 44) 537 23 65
Mob: 050 356 08 57
Julia Badyul
Investment projects department