Aims of the class (Ciljevi časa)
• Key vocabulary revision
• Ponavljanje ključnog vokabulara
• Za ispit se sprema ključni vokabular od Unit 1
do Unit 10, First Insights into Business,
Longman
• Source: First Insights into Business, Longman
buying
marketing
Information
Technology
(IT)
parent/holding
company
selling
multinationals
telecommunications
production
film
• Many well-known companies are
____________________,
these are
MULTINATIONALS
companies which _________________
in a
OPERATE
number of countries.
• Multinationals often have a complicated
PARENT
structure. There is usually a ____________
or ________________
company. This
HOLDING
company owns other companies or parts of
other companies. These other companies are
called _________________.
SUBSIDIARIES
• Prevedite sledeće ključne reči i napišite rečenicu u kojoj
ćete upotrebiti ključnu reč.
1. Multinational: Multinacionalna kompanija
• Ford is an example of a famous multinational
company.
2. Subsidiary: Podružnica/ ogranak
• Chase Manhattan Bank is a subsidiary of
Chase Manhattan Corp.
3. set up/ found/ establish a company:
• Osnovati kompaniju
We founded a company in
2005.
• Which of these companies would you like
to work for? Why?
a family owned company, a multinational
company, your own company (be selfemployed)
__________________________________
_________________________________.
Key vocabulary
ITINERARY
A FOREIGN
BUSINESS
TRIP
CULTURES
NATIONALITIES
TRAVEL
SOCIAL
CONVENTIONS
COLLEAGUES
CULTURAL
DIFFERENCES
Key Vocabulary Cloze
• Business people have to
plan an
ITINERARY
• On a business trip, you can
experience cultural
differences
•
are
the different ways that
other nationalities do
things
Social conventions
Unit 4: Focus on Troubleshooting
to achieve
goals/objectives
to re-plan
a strategy
a management
consultant
Troubleshooting
Solving problems
S= STRENGTHS
W=WEAKNESSES
O=OPPORTUNITIES
T=THREATS
SWOT
analysis
Key vocabulary cloze
companies
• Sometimes _______________realise
that they are
not achieving their ___________or
objectives
goals
effectively. In this case they have to re-plan their
strategy
____________.
It can be useful to get an outsider,
management
e.g. a ___________________
to analyse the
consultant
company's
performance.
SWOT analysis can be useful.
A _________
Troubleshooting or solving problems, is a
• _________________
necessary part of running a company.
Unit 6: Focus on
Retailing
GOODS
SERVICES
RETAILER/S
SUPERMARKET
RETAIL
OUTLET
CONSUMER
DEPARTMENT
STORE
MANUFACTURER
RETAILING
WHOLESALER
MARGIN
The Internet
TV shopping
channels
mail-order
catalogues
Key vocabulary cloze
services
goods
• Retailing is the provision of _____________
or _____________
to
the customer. _____________
buy goods directly from the
Retailers
_____________
manufacturer or from a _____________
wholesaler (the middleman), and
make their income from the ____________________,
or difference,
margin
between the price they pay for the goods and the price they sell
consumer
the goods at to the _____________.
A ____________________
is the place where customers can
retail outlet
supermarket
purchase goods, for example a ____________________
or a
_________________.
department store
Nowadays, many customers are shopping from home: shopping by
the Internet
TV shopping channels or
____________________,
____________________,
mail-order
catalogues is becoming very popular.
______________
• Define the following terms in English:
• WHOLESALE=
buying/ selling goods in large quantities
• DEPARTMENT STORE =
a large shop, divided into several departments, each
selling a different type of goods