By: Jennifer Homann, Nick Martinez, and Buyan
Khishig Zorigt

Buya
◦ History
◦ Competitors

Nick

Jennifer
◦ Current Situation
◦ SWOT Analysis
◦ Industry Analysis
◦ Recommendations
• Samsung Group was founded Samsung Electronics in 1969.
• In 1980, Samsung Electronics become the chief subsidiary of
Samsung Group
• In 1983, Samsung became the first Korean manufacturer of
low-cost and low-tech DRAM chips.
• In 1982, Samsung Electronics opened its television assembly
plant in Portugal.
• In 1992, Samsung Electronics became the world’s number one
producer of memory chips.
• In 2006, Business Week magazine rated Samsung Electronics
number 20 of the Top 100 global brands.

Finland based Company

Fredrik Idestam was founded Nokia corporation in 1865

Nokia corporation is the world’s biggest wireless company

Nokia has about 128,445 employees in 120 countries

Nokia held the greatest global mobile device market share
with 37% in 2008.

Paul Galvin founded Motorola in 1928

Motorola has achieved unbelievable accomplishments in the
past 80 years

Motorola made $30,146 million sales in 2008

Motorola has 66,000 employees all around the world and it
has 24 global headquarters worldwide

In 2008, Fortune500 magazine ranked Motorola as 65th out of
the 500 best American corporations

Motorola held 8.1% of global mobile phone market share in
2008

Sony Ericsson founded in 2001

It was a joint venture by Ericsson AB and Sony
Corporation

Sony Ericsson has 9,400 employees throughout the
world

Sony Ericsson held 8.2% of global mobile phone
market share in 2008

2008 chairman Lee Kun-hee resigned
because of tax evasion scandal

Samsung reported first quarterly loss

Samsung shares fell 16 percent in 4th quarter

Samsung is ranked 2 behind Nokia

WiMax touch screen, Mondi

Has laptop &notebook features

Windows Mobile, GPS, and Wi-Fi

Camera and video capabilities

Phones more like a friend not just a device

Infotainment, Connected, Essential, Style,
Multimedia and Business


Strengths
◦ Diverse product line
◦ Revenue growth
Weaknesses
◦ Unstable economy
◦ Lack of innovation


Opportunities
◦ Continue global expansion
◦ Increase sales
Threats
◦ Competition
◦ Increasing prices
Market Share
Others
Apple
Sony
Nokia
21%
37%
2%
Ericsson
8%
Samsung
17%
LG
7%
Motorola
8%

First Generation (1G)
◦ Poor quality and connection
◦ Permanently mounted bag phone

Second Generation (2G)
◦ Quick connection
◦ Portable

Third Generation (3G)
◦ Advanced Features


Short term
◦ Remain innovative
◦ Decrease prices
Long term
◦ Increase target market
◦ Watch investments