By: Jennifer Homann, Nick Martinez, and Buyan
Khishig Zorigt
Buya
◦ History
◦ Competitors
Nick
Jennifer
◦ Current Situation
◦ SWOT Analysis
◦ Industry Analysis
◦ Recommendations
• Samsung Group was founded Samsung Electronics in 1969.
• In 1980, Samsung Electronics become the chief subsidiary of
Samsung Group
• In 1983, Samsung became the first Korean manufacturer of
low-cost and low-tech DRAM chips.
• In 1982, Samsung Electronics opened its television assembly
plant in Portugal.
• In 1992, Samsung Electronics became the world’s number one
producer of memory chips.
• In 2006, Business Week magazine rated Samsung Electronics
number 20 of the Top 100 global brands.
Finland based Company
Fredrik Idestam was founded Nokia corporation in 1865
Nokia corporation is the world’s biggest wireless company
Nokia has about 128,445 employees in 120 countries
Nokia held the greatest global mobile device market share
with 37% in 2008.
Paul Galvin founded Motorola in 1928
Motorola has achieved unbelievable accomplishments in the
past 80 years
Motorola made $30,146 million sales in 2008
Motorola has 66,000 employees all around the world and it
has 24 global headquarters worldwide
In 2008, Fortune500 magazine ranked Motorola as 65th out of
the 500 best American corporations
Motorola held 8.1% of global mobile phone market share in
2008
Sony Ericsson founded in 2001
It was a joint venture by Ericsson AB and Sony
Corporation
Sony Ericsson has 9,400 employees throughout the
world
Sony Ericsson held 8.2% of global mobile phone
market share in 2008
2008 chairman Lee Kun-hee resigned
because of tax evasion scandal
Samsung reported first quarterly loss
Samsung shares fell 16 percent in 4th quarter
Samsung is ranked 2 behind Nokia
WiMax touch screen, Mondi
Has laptop &notebook features
Windows Mobile, GPS, and Wi-Fi
Camera and video capabilities
Phones more like a friend not just a device
Infotainment, Connected, Essential, Style,
Multimedia and Business
Strengths
◦ Diverse product line
◦ Revenue growth
Weaknesses
◦ Unstable economy
◦ Lack of innovation
Opportunities
◦ Continue global expansion
◦ Increase sales
Threats
◦ Competition
◦ Increasing prices
Market Share
Others
Apple
Sony
Nokia
21%
37%
2%
Ericsson
8%
Samsung
17%
LG
7%
Motorola
8%
First Generation (1G)
◦ Poor quality and connection
◦ Permanently mounted bag phone
Second Generation (2G)
◦ Quick connection
◦ Portable
Third Generation (3G)
◦ Advanced Features
Short term
◦ Remain innovative
◦ Decrease prices
Long term
◦ Increase target market
◦ Watch investments
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