PUBLIC RELATIONS COMMUNICATIONS
Best Practice
The way
Our PR campaigns are delivered
by a diverse and multidisciplinary team of young
minded senior communication
experts.
The team includes marketing
and digital experts, political
strategists, journalists and
public opinion researchers who
have a proven record for
pioneering many of the
industry's best practice.
2
Smart, result-oriented ideas that will drive earned media
coverage and social participation programs are an
integral part of all planning, developments and
estimations of successes especially
in corporate and brand PR.
Activities
Core Competencies
•
•
•
•
•
•
•
•
•
•
•
•
•
Corporate strategic planning
Behavior change
communication
Influence mechanism
developments
Brand PR plans
B2C & B2B relations
External communication
tactics
Internal communication
tactics
Crisis PR
Financial public relations
Consumer/lifestyle public
relations
Industry relations
Government relations and
public affairs
Media relations
+Emergency if needed (Crisis PR)
Mitigate damage
Ability to blend deep issues and
crisis expertise with unique insight
– drawn from market research,
behavioral economics – into the
factors that influence public
opinion.
Close, intensive, long-term
connections with key media chief
editors, owners and influencers.
We leverage key insights to
provide our clients with a
tailored approach that shields
brand and company reputation
from risk, or leads clients in the
midst of a crisis to a quick and
lasting recovery.
We have been trusted with some
of the most complicated issues,
crisis and reputation management
campaigns of recent years.
7
Projects
Public Event
UEFA Trophy Tour in Belgrade
2011 - UniCredit Bank
Two VIP events – for 200 and
700 guests and 21,000 visitors.
The event resulted in 456 media
pieces.
AVE over 248,000 EUR.
9
News Conference
Hypo Alpe-Adria-Leasing
News conference about annual
results and plans.
The event resulted in 51 media
pieces. AVE over 42,000 EUR.
10
B2B relations: Live Streaming
Microsoft Srbija
After work party and
presentation of new MS
Windows Azure with live
streaming presentation from San
Francisco.
The event resulted in 39 media
pieces. AVE over 34,000 EUR.
11
Media Event
Samsung SMART TV
Media event turned into an
unforgettable Samsung gym and
Samsung playground.
The event resulted in 56 media
pieces. AVE over 48,000 EUR
12
Launching Event
Samsung
New flagship devices launch,
Samsung Galaxy S4, Samsung
Galaxy S5, UHD TV etc.
13
Sustainable Environment PR
Serbian Ministry of Health and
EU Commission
The public awareness campaign
with the message "Ne odlaži
odlaganje" (“Don't delay the
disposal”)
14
Corporate Responsibility Projects
Vojvodjanska banka
Social inclusion project for
children without parental care.
Motivational trainings in 17
cities around Serbia.
PR support
15
Trainings and capacity building
Serbian Ministry of Health and
EU commission
PR handbooks and trainings for
health professionals within the
framework of the
„Implementation of the National
Screening Program"
16
Brand PR
Podravka
Campaign for Vegeta brand
"The Original at hand"
The promo teams cruised the city
in an old timer cabriolet and
handed out Vegeta samples and
material in popular coffee shops
and restaurants.
The main message of the
campaign was that great
originals are always a la mode!
Free media. Over 30 media
pieces
17
Industry relations
Republic Agency for
Electronic Communications
(RATEL)
Mobile Network Portability
Figures
18
Results
When competition becomes invisible: Samsung
Samsung yearly coverage results
vs. competition
Year 2013
20
Type of media pieces: Podravka
Podravka yearly results, Quality
of PR presence, Year 2013
21
Sentiment Radar Insights
Sentiment Radar is SVA tool for
early sensing, analysis,
influencers detection and impact
measurement
22