Samsung Group Presented by Emmanuel, Jueun, Tsogt, Xu Zhang History Samsung mobile was formed in 1983 First product was a car phone and introduced in Korea, 1986 Expanded to North America, Japan, and other countries since 1996 Global market share stood out at more than 17 percent, second only to Nokia in 2009 Youtube History First time in history, Samsung mobile shipped more than 50 million handsets in 2008 Samsung mobile enjoyed the agreements with major cell phone service providers: T-Mobile AT&T Sprint Verizon Alltel wireless Samsung Electronics Electronics 100 SDI 90 80 All the electronic products that produced by company. Electro-mechanic 70 60 Corning precision glass 50 SDS 40 30 Networks 20 Techwin 10 0 Samsung Electronics (Billions) ETC(mobile display, digital image) SWOT Analysis • Strengths Strong market position and Consistent R&D Cell phone Market Share in USA Cell phone World Market Share 40.0% 30 35.0% 25 30.0% 25.0% 20 20.0% 15.0% 2009 10.0% 15 10 5.0% 2010 0.0% 5 Mar. 09 Nokia Motorola LG Samsung Samsung Jun. 09 Sep. 09 Motorola Dec. 09 Nokia Mar. 10 LG Weaknesses Opportunities • Declining margins • Recall in 2009 • Tactical alliance with well known companies • Enter to Indian cell phone market Threats • Competitive business environment • Government regulation Wave II Galaxy S Global Expansion Samsung Apps Galaxy Beam Challenges • Risks of entering to the new market • New plants that built in developing countries • Government regulations • Difficult countries to infiltrate • Equality of female and male employees Fun Facts The first portable phone invented by Martin Cooper in 1973. It weigh nearly 30 ounce (0.85kg), and it costs $3,500 dollars by Motorola. The most expensive cell phone in the world is iPhone 3GS and costs 3,222,918.53 USD Industry Analysis Future • multiple functions 4G WIMAX • low cost standard, LTE • high quality standard in • unique 2010 First modern cell phone in 1973 1G Multiple cell sites in 1980s 3G 2G WCDMA standard in 2001 GSM standard in 1990s Competitors Nokia Established in 1965 4.318 mil unit sold 2009 44.3% of smart phone market share good quality lower price unique cell phones Motorola Founded in 1928 Went to public in 1943 walkie-talkie , the most profitable product RAZR introduced and at the highest marker share LG Established in 1947 300 oversea offices in 171countries and regions Market share of cell phone Competitors First quarter of 2010 Motorola LG 9% 4% iPhone 3% Nokia 35% Samsung 21% 29% Other Short Recommendations Long • Worldwide after sales services • Independent skills of • Development of variety design • Strategic alliance with global software • Inter-direction advertisement • Investment in Research and Development core technologies Conclusion In contrast, the analysis of the history for Samsung Group shows us the challenges that company faced. We have seen both the short and long-term recommendations in order to progress and make more money for the company. Thank you for your attention!