DEPARTMENT OF AGRICULTURE
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 Located on the Malabar cost of southwest India at the extreme southern tip of
Indian Sub continent
 Geographical area of 38863 Sq.Km.
 Humid equatorial tropic climate.

Coast length of 590KM
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• The eastern high lands with cool mountainous terrain
• The central mid land with rolling hills
• The western coastal plains which is relatively flat and is criss-crossed by a network of interconnected brackish canals, lakes and backwaters.
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• Total Population =333.88 lakhs
• Rural Population = 174.56 lakhs
• Urban Population =159.32 lakhs
• Average density of population = 859 per
Sq.Km.
•
Nearly half of Kerala’s population are dependent on agriculture alone for income.
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• 41 west flowing rivers
• 3 east flowing rivers.
• 120-140 rainy days per year
• Average rainfall of 3107 mm annually
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• Total Geographical Area =3886287 ha.
• Total Cropped Area =2668678 ha.
• Average size per holding = 0.27 ha.
JGT/ADAM/DOA/TVM 6

Major Crops In Kerala(2009-10)
S.No.
1
2
3
Crop
Paddy
Tapioca
Banana and other
Plantain
Area , Production,Productivity
Area in ha.
234013
Production(
MT)
598339
Producti vity(Kgs/
Ha)
2557
74925 2525384 33705
9
10
11
12
6
7
4
5
8
Coconut
Arecanut
Pepper
Rubber
Ginger
Cardamom
Tea
Coffee
Cashew
99077
778618
99188
171489
525408
5408
41593
36845
84796
48972
744788
5667
(Million Nuts)
116763
7515
7278
Nuts / ha
1177
42459
745510
28603(Dry)
7800
248
1419
5288
(Processed)
57810
59250
35818
188
1569
699
731
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• Vegetables = 43412 Ha
• Nutmeg = 15931 Ha
• Clove = 1206 Ha
• Cinnamon = 321 Ha
• Mango = 63751 Ha
• Jack = 78148 Ha
• Pineapple = 9627 Ha
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•
The APMC Act has not been enacted in
Kerala till date.
•
Markets in Kerala are only governed by
Panchayats/ Municipalities/ Corporations and not regulated by them.
•
No adequate infrastructure available in the markets for efficient marketing
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Market Scenario continued
• 348 wholesale assembly markets
• 1014 rural primary markets
• Rural primary markets are either in the
Private/Co-operative/LSG Sector.
• The exploitation of farmers by the middlemen have been prevented to a great extent and the farmers are equipped for organized direct marketing of farm produce through programmes organized by Department of Agriculture and other allied agencies like VFPCK, Horticorp etc.
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Director of Agriculture
Additional Director of
Agriculture (Marketing )
Additional Directors
Deputy Direcrtor of
Agriculture(Marketing)
3 Urban Wholesale Markets &
3 Rural Wholesale Market secretaries
14 Assistant Directors of
Agriculture(M)
One each in all 14 districts
Assistant Secretaries
14 AGMARK Labs
Technical Assistant
(Marketing)
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1 State Level
(
Directorate of Agriculture)
2 District Level
3 14 Agmark Labs
Addl Director(M)-1
Deputy Director(M)-1
Technical Assistant(M)-1
Asst.Director(M)-14
One in each 14 districts
Staff pattern in AGMARK Labs
Chemist(AO)-1
Lab Assistant-1
Class IV Employee-1
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4
Organizational Setup (continued)
Urban Wholesale
Markets
5 Rural Wholesale
Markets
Joint Director of Agriculture is the Market Secretary supported by an Assistant
Secretary (Assistant
Director of Agriculture) and supporting ministerial staff.
Deputy Director of Agriculture is Market Secretary supported by an Assistant
Secretary (Assistant
Director of Agriculture) and supporting ministerial staff .
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Wholesale Markets under Department of
Agriculture
• 6 Wholesale Agricultural Markets have been established with fund from
European Union
• Objective:improve the agricultural marketing in the state and promoting direct marketing by the farmers to avoid exploitation by the middlemen.
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Whole sale markets (Continued)
• 3-Agricultural Urban
Wholesale Markets
• Anayara,
Thiruvananthapuram
• 3-Agricultural Rural
Wholesale Markets
• Nedumangad,
Thiruvananthapuram
• Muvattupuzha, Ernakulam
• Maradu, Ernakulam
• Sulthanbatheri, Wayanad
• Vengeri, Kozhikode
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• Auction hall
• Shops to be rented out to the farmers
& Traders
• Electronic weigh bridge,
• Dormitory facilities
• Canteen
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State Government Organizations associated with Agricultural Marketing
• A) Vegetable and Fruit Promotion Council
Keralam
• Farmers group in villages
• 175-Farmers Markets Managed by Farmers:-
The agricultural produce from the farmers are pooled and auctioned through the Swasraya Vipani (Farmers
Markets
)
• Farmers Markets ensured remunerative price to Farmers
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State Government Organizations associated with
Agricultural Marketing (Continued)
•
•
•
• b) Horticorp (
Kerala State Horticultural
Products Development Corporation)
Involved in the procurement and marketing of horticultural products (including honey) throughout the state
150 Outlets throughout the state
Mobile sales units in 4 districts (Kollam,
Trivandrum, Kottayam and Ernakulam)
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State Government Organizations associated with Agricultural
Marketing (Continued)
• Horticorp
(Continued)
• Horticorp participate in the direct auctions being conducted by farmers in the Agricultural Wholesale Markets and procure the commodities which are not purchased by the traders.
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c. Kerafed
• Apex co-operative federation under
Government of Kerala formed in 1987 assisted by the European Union, National
Co-operative Development Corporation and
Government of Kerala
• largest procurer of coconut/copra produced in Kerala.
• Procure copra at MSP rates.
• Copra procured is processed and Marketed as coconut Oil under the brand name
“KERA”
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d. Rubbermark ( The Kerala State Cooperative Rubber Marketing Federation Ltd
.
)
• Apex institution of the 38 primary rubber marketing co-operatives in
Kerala.
• Functions with active Participation of
Government of Kerala & Rubber Board
• largest supplier of natural rubber and the biggest stockist of all grades of natural rubber in the country
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e. Marketfed
• Marketfed is an apex body for primary marketing co-operative societies in Kerala
• Deals with traditional agricultural commodities like Pepper,dry
Ginger,Cardamaom,turmeric,copra, arecanut,Rubber and cashew
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F. Infrastructure facilities available
A)Markets under Department
AUWM-Anayara- cold storage capacity-
15 MT
B)RAWM-Muvattupuzha & RAWM- Sulthan
Bathery
Cold storage facilty will be established during current year.
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• Air cargo complex Thiruvananthapuram
• State Horticulture Mission & APEDA :-
Temperature and humidity controlled storage facility at Angamaly,Ernakulamstorage capacity-25400MT at
CIAL,NEDUMBASSERY
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A) AGMARK NET
• 92 Agmark net nodes –collect data and information on important commodities such as minimum, maximum and modal prices of varieties and arrivals in the selected markets and then uploaded to the site AGMARKNET Portal
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• Kerala Agricultural University :–
Deals with the market intelligence activities of cardamom,pepper and
Coconut
• Vegetable and Fruit Promotion
Council Keralam:-
Deals with the market intelligence activities of Fruits and Vegetables
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H . Market Intervention Support for Price Stabilization
Objective
• Launch procurement operations through designated agencies on selected agricultural commodities during harvesting season with a view to guarantee remunerative price to the growers.
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I. Grading and Quality Control of
Agricultural Commodities
• 14 State Agmark Grading Laboratories one in each district.
• Assessing quality of farm produce marketed, fixing grades of commodities and provide
“Agmark” certification to processed Agri products
• The main produce being graded in these laboratories are coconut oil, gingelly oil, curry powders, ground spices, honey, ghee etc.
• On an average agricultural produce worth Rs. 15 crores/annum are being graded through these labs
.
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J.
OTHER PROGRAMMES
1.Paddy Procurement
• The procurement programme of paddy will assure the farmers a remunerative price of paddy produced.
• Kerala State civil supplies Corporation procures paddy from farmers as per the procurement price announced by
Government of Kerala .
• The difference in price between procurement price fixed by Government of Kerala and MSP declared by Government of India is paid by the
State Government as subsidy
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Price Difference between MSP & Procurement Price
1600
1400
1200
1000
800
600
400
200
0
2009 2011
MSP
Procure ment price
1
•
2009
MSP =900/Qtl
Procurement price =1100/Qtl
•
2010
MSP =1000/Qtl
Procurement price =1200/Qtl
• 2011
MSP =1000/Qtl
Procurement price =1300/Qtl
2012
MSP =1080/Qtl
Procurement price =1500/Qtl
Note:-MSP is declared by G.O.I &
Procurement Price is declared by
G.O.K
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• NAFED central nodal agency of Government of India undertakes procurement through the State Level
Designated Agencies
– Kerafed and Marketfed.
• Procure Milling copra,Ball Copra and dehusked coconut with water at MSP declared by Government of
India.
• Procurement of green coconut is also carried out on a parity price of MSP for copra
.
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6000
5000
4000
3000
2000
1000
0
2009 2011
•
2009
Milling
Copra
Milling copra=4500/Qtl
Ball Copra =4700/Qtl
•
2010
Milling copra=4500/Qtl
Ball Copra =4700/Qtl
• 2011
Milling copra=4525/Qtl
Ball copra Ball Copra =4775/Qtl
•
2012
Milling copra=5100/Qtl
Ball Copra =5350/Qtl
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a. E-trading in cardamom
Spices Board has established a Spices Park for a common e- auction centre
*
Replaced the traditional auction of cardamom in
Kerala.
* The stakeholders of the cardamom auction are traders, planters auctioneers, dealers, dealer exporters.
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b. Auction in Agricultural Wholesale
Markets under Department of Agriculture
• From 2010 onwards, direct auction of farmer’s produce has been started in Agrl wholesale markets of the department
•
Farmer clusters have been formed within a radius of 25
Km from each market and produce from these clusters are auctioned through Agrl Wholesale Markets.
• Transport of agricultural produce from the farmer clusters to these markets has been arranged by the markets themselves
.
• To prevent occlusion of traders towards reducing price of commodities, the Government of Kerala enterprise,
‘Horticorp’ participates in all the auctions
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C.Establishing district level Procurement cum
Marketing centre
• Objective:-
Enable the farmer to get a remunerative price for their produce by avoiding the intermediaries.
• A pilot project in the five districts – Idukki,
Alappuzha, Kollam, Thrissur and Kottayam
• The procurement of vegetables shall be undertaken through farmers groups
• District Level Procurement cum marketing committee.
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district level Procurement cum Marketing centre(Continued)
• The groups will be given necessary financial support for the procurement of vegetables, from among the farmers and to give the price at the time of procurement itself
.
• Seed money will be provided to the farmer’s clusters as one time grant
•
Produce pooled from the members of the clusters will be auctioned at the District Level
Procurement cum Auction centre
•
The activities of the district level centre will be carried out by a committee consisting of farmers and officials of the department.
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