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MSP Marketing Strategies for 2013
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Before we start
» Take one minute and go here and hit the VOTE button
http://www.ulistic.com/vote
THANK YOU
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2012 in review
» How was your year?
» Did you make money?
» How successful were you?
» What did you learn?
» How did you improve?
» What was a key highlight?
» What do you want to change?
» Enough questions?
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Looking forward
» What significant changes in the market will occur this year?
» Have you conducted your 2013 SWOT analysis?
» What do you need to do differently in order to keep momentum pushing
forward?
» Will you be here one year from today?
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One thing I know for sure
Your success is directly tied to how well
you OUT MARKET you competitors
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Re-frame your thinking
Successful Managed Service Providers
are Marketing/Sales organizations first
Technical Organizations
SECOND
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Secret formula to success with sales
Well…
There isn’t one!
80% of success is just showing up and
the other 20% is doing the work!
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Let’s do the work
Your 2013 MSP Marketing Strategy
» Is everyone on your team on the bus?
» What about your existing clients
» Prospect for new business
» Are you involved in the community?
» How strong is your relationships with the media?
» Don’t forget about your partners?
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And when you have a lead…
Execute your 12 steps sales & marketing process
» Your marketing kit
» MSP Videos
» Comfort letters
» www.Ulistic.com/12steps
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Tools you need to have ready
» Client Success Stories
» Client Technical Spotlights
» One Page Service Sheets
» Press Coverage
» Scripted Emails
» Videos
» Testimonial Letters
» Comfort Letters
» ….all of this becomes your marketing kit
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What works and why?
2012 in Review – Maturing 2013
» www.whereisinfinityman.com/techtartare.com
» The right corporate email strategy
» Regular rhythm
» Completing “Client Service Solution Index”
» Being strategically lucky
» Becoming a strategic resource
» Marketing, Sales, Service Delivery
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At the end of the day….
Give your clients what they want!
Educate them on what they don’t know!
Become someone they trust!
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Next steps
Do you want to see examples of what we
shared?
Would you like a copy of these slides?
Need some help?
Visit ulistic.com/gfirocks to obtain examples