The Perfect Bed
An Invigorating Shower
A Great Workstation
The Agenda
• The Ultimate Questions
• The Brand Essence
• Hotel Uno Facilities
• Sales & Marketing
• Brand Campaign
The Ultimate
Questions:
ITS RED
ITS BOLD
ITS
NUMBER
ONE!
IT WORKS
Why Hotel Uno?
• A unique and fresh concept that will challenge
the market
• Brand standards create individualisation by
allowing the owner to place their “signature” to
the Hotel Uno brand
• A hotel category that is presently a hot ticket
• The forecast for this segment is strong growth
• A stable investment yielding superior returns
• The brand for conversion projects that focuses
on core brand pillars
The Ultimate
Questions:
How Hotel Uno compares to the big
brands?
• No one has a brand to compete with Hotel
Uno
• Better bottom line performance due to
streamlined operations and sales and
marketing strategies
• Lower overheads than established intl.
Operators from the start
• Great short to medium term returns on
investment
Brand
Essence
The Vision
Hotel Uno is a visionary concept in hotel
service and design; a contemporary
business lifestyle hotel tailored to budget
and style conscious management
executives who seek functionality and
comfort without having to pay top dollar.
Hotel Uno has done away with the traditional
superfluities and offers stylish, innovative,
multi-functional and dynamic spaces for the
corporate business and leisure travellers of
TODAY!
Brand
Essence
The Mission
Hotel Uno is a product that is positioned in
the business hotel segment and is designed
from the ground up to accommodate today’s
demanding business lifestyle.
Hotel Uno maximises every usable space in
a dynamic, innovative and multifunctional
way to create comfortable, efficient and
stylized guest rooms, and Front- and Back
of House areas.
“Macro-servicing” staff, and evolving modern
amenities at a fair price round off the
concept.
Brand
Essence
The Mission
Designed to maximum efficiency standards
to contain property payroll
A focused team, dedicated to continuous
improvement as well as brand building both
domestically and internationally
Centralised, focused Sales and Marketing,
concentrating on one brand only!
Hotel Uno seeks to become the premier
worldwide provider of quality value
accommodation within 10 years
Brand
Essence
Hotel Uno is operated according to clearcut principles of:
The Mission
• Creating a streamlined operation in all
properties
• Guest room yield performance focusing
on Average Room Rate (ARR), Revenue
Per Available Room (RevPAR) and GOP
per Available Room (GOPPAR)
• Hotel Uno’s Promise of Transparency: No
obscure charges!
• Return on Equity focused
Comparable
Products
Comparable products with a smaller rooms
envelope
Why the
Brand Name
UNO means “One”, an easy to remember
name with implied meaning!
The name is ‘to the point’, just like the hotel
product
Uno is an experience unlike any other
competitive hotel products
No other brand permits a property-specific
“Signature” logo to personalise your Hotel
Development
Opportunities
The world is cluttered with cookie cutter
hotels – opportunities abound!
Smart
Conversions
Successful Renovation & Conversion
Sacha's Hotel UNO
Sukhumvit 19
Bangkok, Thailand
Since November 2008
Re-development of an existing office building into a
56-room boutique hotel under HOTELCORP's Hotel
UNO brand - www.hotel-uno.com
Thailand
Hotel UNO Tipchang
Lampang, Thailand
Complete
turnkey
development
under
HOTELCORP's Hotel UNO brand. 125-room
hotel scheduled to open in Q4 2014.
Malaysia
Hotel UNO Kuala Lumpur
Kuala Lumpur, Malaysia
Complete turnkey development under
HOTELCORP's Hotel UNO brand. 150-room
flagship hotel scheduled to open in Q1 2015.
Bangladesh
Hotel UNO Dhaka
Dhaka, Bangladesh
Complete turnkey development under
HOTELCORP's Hotel UNO brand. 54-room
boutique city hotel scheduled to open in Q4 2014.
Hotel Uno’s
Facilities
Unomondo News Café
The Unomondo News Café provides
private computer terminals with high-speed
internet access. Wireless Internet is
available in all public areas of the hotel and
each guest room.
- Intl. News
- On screen
- In print
Hotel Uno’s
Facilities
Uno’s Dining Concepts
A warm, inviting all-day dining venue
featuring a straightforward, well balanced
breakfast buffet, an uncomplicated lunch
service and a home-style dinner experience
with Western and Asian delicacies and a
special focus on pasta and noodle dishes
from Italy and Asia. Along with a well
stocked bar featuring fashionable Martinis
and enticing wines by the glass and bottle.
Hotel Uno’s
Facilities
Newspapers
Copies of the major local and international
newspapers are available for hotel guests at the
Guest Services counter and in the restaurant.
Currency Exchange
Available at the Front Desk - at favourable rates that
will not lessen your ability to get the most out of your
stay.
Transport Services
For your convenience, Shuttle services are available
to key locations within the City daily from 7:00 am to
7:00 pm.
Hotel Uno’s
Facilities
Spa Services
The management has established a
relationship with a leading full service spa
operator within close proximity of the hotel
for those guests wishing to experience and
take advantage of one of city’s true luxury
services.
Fitness Centre
Through Hotel Uno's alliance with a near-by
Fitness Centre, guests are allowed "Day
Use" access to one of the cities most well
equipped health and fitness facilities at a
nominal fee.
Hotel Uno’s
Room
At Hotel UNO, we realise that the time spent
in your room needs to be comfortable,
relaxing and functional.
Hotel UNO has devised its three pillars of
hotel room design around these basic
principles by providing a tailor-made bed, an
invigorating shower and a great workstation
with high speed connectivity and easy-toreach controls.
Hotel Uno’s
Perfect Bed
The Hotel Uno bed ensemble has been
designed to the highest bedding standards
with extra thick, pillow-top Posturepedic
mattresses, crisp sheets of 200-300 threadcount, 100% sateen cotton, and a Duvet
filled with 50% white Goose down.
At Hotel Uno we go the extra length to
ensure a restful and relaxing sleep... just
what you need when you've got a busy day
ahead of you being it for business or
leisure!
Hotel Uno’s
Perfect Bed
Hotel Uno’s
Invigorating
Shower
Shower fixtures at Hotel Uno are customized
to deliver the perfect water pressure and
temperature and also offer integrated mood
lighting.
An experience that's so soothing - you may
just find yourself spending a lot more time in
the shower...
Hotel Uno’s
Great
Workstation
Ample space, easy-to-reach controls and high
speed internet connectivity via wireless LAN,
provided free of charge, make working in your
room at Hotel Uno a real pleasure. Plug in,
get comfortable and get to work... it's as easy
as that.
Hotel Uno
A new, fresh and unique concept offering
an affordable alternative to the mainstream
brand hotels.
What They
Say About
Hotel UNO
Reviews…
Hotel Uno
Hotel Uno
Hotel Uno
Hotel Uno
Positioning
In every city, Hotel Uno will identify a core
competitor set consisting of up to 10 hotels
and analyses the following:
• Their rate structure
• Their strategic mix (the percentages of their Base,
Transient, Preferred, and Group business)
• Their top five accounts: who they are, how many
rooms they consume and at what rate
• Is the competition repositioning in some way?
Our aim will be to position ourselves within the
centre of each set and grow both our rate and
occupancy through increasing our market
share.
Strategic
Planning
• Analysis – Hotelligence, Corporate Market
Intelligence, Agent Intelligence and
Competitor Set Analysis
• Creating a sales team to focus on local
corporate (cold calls) & Revenue
Management
• Tactical corporate Marketing Plan
• Tactical Agent Marketing Plan
Strategic
Planning
• Electronic Distribution Channels
• Search Engine Optimisation
• Tactical Electronic Marketing Plan
• Customer Retention Management/Loyalty
Programme
• The Revenue Management System
• Creating a CRS
• In-House Up selling Plan and Quality
Assurance
Corporate
Market
Intelligence
• Hotel Uno is a new, fresh and unique
hotel chain offering an alternative to the
main stream brand hotels. The target
market will be the budget conscious
business traveller of TODAY, who is bored
and tired with traditional hotels.
• Identify & Target nearby corporate offices
(Key Prospects)
• Aggressively conduct sales blitzes to all
major offices
• Target Corporate Accounts of all nearby
competitor hotels
Corporate
Market
Intelligence
• Create promotional trial stay packages
• Work with key corporate bookers such as
American Express, BTI & Carlson
Marketing
• Long term focus is on RFP accounts
Travel
Agents
Intelligence
• Identify & Target key local travel agencies
• Aim to cover all US, Europe, Asia Pacific
and Middle East
• Conduct sales calls in key Asia Pacific
destinations
• In the long term focus on European
tradeshows such as WTM and ITB
Tactical
Electronic
Marketing
•GDS Promotion & Advertising
•Email Blast – IATA Worldwide
•Promotion with Intermediaries
•Best Rate Guarantee
•Key Words on Website
•Advertising with online hotel directories
Widening
Electronic
Distribution
Channels
•GDS & ADS
•Consortia – The Successful Bids
•Negotiated – RFP Acceptance
•The Floating Rate Model
•Websites & Intermediaries
•Capitalise the Market-share
•Expedia, Travelocity, Hotels.com
Search
Engine
Optimisation
• Keyword Analysis
• Search Engine Marketing
• Website visitors – Who & Why ?
• Opportunities – What are they ?
• C2C-B2C-B2B-B2B2C
• Rate Parity
Hotel Uno
Central
Reservation
System
• Uno Booking Engine: the most effective and
efficient method to book
• Many unique features including both
individual & corporate access to their rates on
line with encrypted passwords
• Dynamic packaging
• Multi destination bookings
• Instant confirmation
worldwide
of
any
Hotel
Uno
• Owned and operated by Hotel Uno
• Forecasted to handle 90% of all Hotel Uno
reservations. Requires minimal staff to
operate
The Brand
Campaign
• Sell the Sizzle
• Initially, each Hotel Uno will be launched
individually into the local market with some
regional tactics and support
• As budgets are limited, the focus will be on
BTL (below the line) strategies and channels,
rather than a print media heavy launch
campaign as is often the case in hotel
launches
The Brand
Campaign
• A key element will be the Brand Crusade
programme. This Viral campaign will
assist in getting the message out through
the Brand Crusaders
• Create hype using teaser/viral tactics
through online and BTL channels
• Make the brand famous in its local market
first
• Convey the location of the hotel as a
destination for travellers who want to stay
in a unique location
Target
Audience
Touch
Points
Pre Launch
Post Launch
Sales/Marketing collateral
Launch Event
Print Ad Campaign
Guest Brand Experience
•Country Kit
Online
•Banner Ad
•Online viral ad
Direct Mail
•Link to Quarterly Event
•Newsletter Link to activities
PR/Advertorial
•Chic Channel - FTV
•Honey & Travel
•Wallpaper
Promotional Activities
•Quarterly Events
•Monthly Activities
Pre launch Teaser Event
•Brand Crusader
Online Blog
•Sponsor web blog
Launch Event
CRM
•Loyalty Programme
•Magazine
Training
&
Operational
Supports
We provide comprehensive training general
managers and staff prior to the hotel opening to
familiarize them with our vision, our
COHESION culture, and the skills and
knowledge needed to lead their team to
success at a Hotel UNO.
Workshops and videos are available on topics
such as sales, supervisory and management
skills as well as customized programs.
Design
and
Construction
Our development assistance includes helping
you identify and select a site, offering design
consulting, putting you in touch with
architects and contractors, and assisting with
your construction progress. This careful,
comprehensive assistance contributes to our
reputation for quality.
New Built
Prototypes
Hotel UNO Fits Your Site and Your Market
Hotel UNO properties are planned from the
ground up to be easy to build, easy to complete
and easy to maintain.
Our customized design packages let you
choose from a selection of soft goods for an
updated contemporary look. The well-thoughtout amenities will be a welcome to the market
and your guests will appreciate the exceptional
value of your Hotel UNO.
Renovation
& Conversion
It’s never been easier to design Hotel UNO that
is right for you.
The prototypical design elements are flexible
enough to fit virtually any property that is being
considered for renovation and conversion
upgrades.
The building can be wood frame, CMU
(concrete masonry unit) or concrete
construction. The elements are adaptable and
easy to use. No matter which constraints you
face, Hotel UNO innovations are what you
need. Your new Hotel UNO will be easy and
cost effective to build and retrofit.
Management
Services
Investing & Building your esteemed Hotel UNO.
When you select HotelCorp, you capitalize on
the experience, reach and performance of
today’s premier hospitality company. Our
selected business partners in technology,
global distribution systems and exceptional
standards of services are our great strength.
Management
Services
Investing & Building your esteemed Hotel UNO.
With our resources, full-spectrum expertise in
every aspect of a hotel, along with our proven
profitability, HotelCorp is developing the future
of hospitality. For contact information and to
meet our enthusiastic team of experienced
professionals. We invite you to share your
future with us. Contact us now!
HotelCorp Limited, 5th Floor, Q House Convent, 38 Convent Road, Silom,
Bangrak, Bangkok 105000, Thailand
T: +66 2266 7316 | F: +66 2266 7315 | M: +66 89 000 6782
E: development@hotelcorpltd.com | W: http://www.hotelcorpltd.com/
Ready to Check In?