11 – 12 December 2014
Divani Caravel Hotel - Athens
THE ORGANIZER
SWOT is a tourism & hotel management - development company, expertise in Sales &
Marketing services. Representing mostly hotels located outside of Athens area, SWOT
becomes their Sales department in Athens by having the advantage of knowing the
subject as well as the companies that are part of the tourism business.
SWOT’s goal, is the enhancement of our partners as protagonists in their field of
action, in order to consolidate the position where they belong, in the tourist and not
only market, with a rapid increase of sales and revenue.
AIM & GOAL of BTPF
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The Aim of the Forum is to bring in direct contact the hotels with the major
representatives of corporate accounts and travel agencies of Athens who materialize
big numbers of corporate & non corporate business.
The Goal of the Forum is the achievement of making as many contacts and
cooperation agreements as possible between the participants, in order to develop
direct relations with the market protagonists, by meeting the best.. with the best!
Benefits for the HOTEL
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Meet & present your hotel within 4 hours to the decision makers of the market’s
major corporate accounts
Meet & present your hotel within 4 hours to the major PCO's, DMC's, MICE’s,
Business Travel Agents & Wholesalers
Maximize your network
Receive instant and direct the impressions, comments, demands but also new
requests from your potential clients.
Benefits for the HOTEL
«Savings»…
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2 weeks of sales calls, meaning 10 working days x 5 meetings per day (working
hours), plus the absence of the sales person from the hotel during this time.
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Accommodation, meals and transportation expenses for 2 weeks.
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Organizing costs for the preparation of the sale call. (telephone calls etc.)
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Total benefit around 2.500 € / per hotel, without working hours
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Replacing the work of months at the office preparing and organizing sales calls
PROGRAM
THURSDAY 11 DECEMBER 2014
16:00 | Welcome, coffee & meet
16:30 | Beginning of Forum and Β2Β Meetings with the representatives of the
invited corporate accounts
20:30 | End of Day 1
FRIDAY 12 DECEMBER 2014
09:30 | Coffee outside the meeting room
10:00 -14:00 | B2B Meetings with the travel agencies representatives
14:00 | End of Forum
PARTICIPATION PACKAGE
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Continues coffee break & light lunch during the forum
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Desk with signage and office material
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BTPF souvenirs
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20% discount on any SWOT service
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Contact list of all participants (corporate accounts & travel agents)
PARTICIPATION COSTS
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750 € / per hotel
(On above rates, 23% tax is NOT included)
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For hotels which will apply for participation in BTPF 2 till August 31st, there
will be a 10% discount.
*In case you need accommodation, SWOT has special rates in cooperation with Divani
Caravel Hotel.
CONTACT DETAILS
Email: btpf@swot.gr
Τel./Φαξ: +30 210 6525520
Web site: www.swot.gr/btpf
Contact Person: Skandalis Ioannis
Thank you