Reputation is
Fragile
声誉是脆弱的
Don’t Focus on Success
不要过度看重成功
• Success is out of your control
• Success is not a goal, it’s a sum of your
efforts
• Over-emphasis on success is a diversion
Focus on Task Relevant Processes
相关任务目标的实现过程
• Focus on relevant cues
• Focus on things you can control
• Focus on things you must do well in order
to succeed
Confidence in Ability and Process
充满信心
• Trust your training
• Trust the process
• Result repeatedly unfavorable? Consider
changing the quality of training and/or
process
Your hotel is designed perfectly
to get the results it gets!
2013 GCH Marcom Initiatives
2013年总部市场传讯部项目
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Brand Introductions
Brand Websites
Hotel Directory
BD Kit
GCH Brand Launch
Marcom Intranet Platform
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品牌介绍
品牌.com
集团酒店手册
商业开发资料包
大中华品牌推出
内部沟通平台
Brand Introductions 品牌介绍
• Greater China Hospitality (3 pgs.)
• Howard Johnson Hotels and Resorts (10 pgs.)
• Wyndham Grand Plaza Royale Hotels (5 pgs.)
Care. Commitment. Delivery.
关怀 承诺 履行
Take Care of You Like Family
如同家人般照顾您
Your New Destination, Where Luxury is Redefined
豪华新地标，华贵新诠释
Hotel Directory 集团酒店手册
Hotel Directory 集团酒店手册
Brand Websites 品牌.com
www.gchhotels.com
www.hojochina.com
www.wyndhamgpr.com
HJ BD Kit 豪生商业发展资料袋
GCH Brand Launch 大中华品牌推出
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Brand Intro
@gchhotels.com
Email Signature Line
Email Banner
Gchhotels.com
GCH Label Pins
Name Cards
Hotel Directory
www.gchhotels.com
email@gchhotels.com
Marcom Intranet Site
市场传讯内部网站
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Communication Platform
Document Depository
Idea Library
New Marcom Training
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沟通平台
文件夹
意见图书馆
市场传讯培训
www.gchhotelsmarcom.weebly.com
All printed, digital collaterals intended
for public viewing send to HQ Marcom in
a WORD.doc for proofing.
所有用于对外发布的文字（印刷或数字形式）
都请以word.doc的格式文件发送至
总部市场传讯部审核
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Crisis Training
English Email Writing
Hotel Writing Standards
Self Audit Checklist
Magazine Ads
WGPR VI Standards
Brand Videos
Re-do .com Sites
Credit Card Partnerships
Regular Press Releases
Strategic PR
Relationships
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Social Media Campaigns
EDM/SMS Platform
Guest Database
Relevant eNewsletter
Improve Monthly Report
MC Process Goals Sheet
Photography Standards
Hotel Video Standards
Photo Library
Standard In-room Mags
Cluster MC Activities
CSR Program