Meeting on Potential PPP with
Karnataka Bhoochetana Project
ICRISAT, Patancheru
May 9, 2013
Agenda
10:00 am to
10:10 am
10:10 am to
10:20 am
10:20 am to
10:30 am
10:30 am to
12:15 pm
12:15 pm to
12:45 pm
12:45 pm to
1:00 pm
Welcome and introduction by Dr. S. Wani, Head of Watershed and Integrated
Watershed Management Project, ICRISAT on objectives of Bhoochetana Stage 2
and role envisaged for integrated PPP engaging Action Platform members.
Short, one to two minute self-introductions by managers of eleven participating
companies on objectives, proposed areas of focus and concerns of the company in
engaging in Bhoochetana PPP.
Presentation on key parameters for decision in structure the Bhoochetana PPP
by Nancy Barry and Dushyant Mullur, Action Platform Coordination Team
Discussions and agreements among participants on:
Districts for focus
Key areas for action overall and by district including
Crops for focus
Packages of inputs, irrigation, farm mechanization
Advisory services-combinations of group training, demos, on farm extension, ICT
innovations
Value chain development in fruits and veg, dairy, cereals, other
Financing and crop insurance
With allocations of responsibility by company
Outreach and impact targets
Cost estimates
Proposed incentive structure and role of government
Discussion of other PPPs in one to two additional states to be organized by Action
Platform in CY 2013.
2
Summary and discussion of next steps led by Dr. Wani and Nancy Barry
List of participants
Organization
Name
ICRISAT
Dr S Wani
ADM Agro
Coromandel
Coromandel
ITC
Jain Irrigation
T.P. Shenoy
JVNS Giri
Shirisha Gopu
Krishna Kumar
Dr P Soman
Mahindra and Mahindra
Anirban Ghosh
Nokia
BV Natesh
Nuziveedu Seeds
S.V.R. Rao
Nuziveedu Seeds
StarAgri
United Phosphorous Ltd
United Phosphorous Ltd
Vijay Singh Patel
Nagendra Reddy
Ashok Reddy
Paul Austin
ESP
Nancy Barry
ESP
Action Platform
Action Platform
Action Platform
Beatriz Guillen
Dushyant Mullur
Anurag Agarwal
Priyanka Kumari
Position
Head of Watershed and Integrated
Watershed Management Project
Head, Agri Product Services
Deputy General Manager, Retail
Manager, Retail
Manager
Senior Vice President
Vice President, Strategic Planning and New
Business development
Director, Life Tools
Senior Vice President, Coordination and
Strategic Planning
DGM, Special projects
Area Manager Collateral Management
General Manager
President
Action Platform Coordinator
Associate
Associate
Associate
Associate
3
Karnataka Bhoochetana PPP objectives
To
1 identify and scale up best-bet options on soil, crop and water
management), including improved cultivars to enhance
productivity by 20% of the dry land crops in selected districts of
Karnataka
Objectives 2 To build the capacity of the stakeholders—farmers and
consortium partners—to implement improved practices for
sustainable management of natural resources and enhancing
productivity in dryland agriculture.
To train DoA staff in stratified soil sampling at villages, analysis
3
of micronutrients, preparation of GIS-based soil maps.
Basic dry land crops: finger millet, maize, soybeans, groundnuts,
Crops for
sorghum, sunflower. Beginning in 2012, added rice, sugar, cotton,
focus
pulses and oilseeds. Potential for fruits, vegetables and dairy.
Districts
Now covers all 30 districts in Karnataka over 5 million ha.
Department of Agriculture of Karnataka and ICRISAT, operating with
Executing
a consortium of academic, research and government institutions.
agents
Now want to engage private sector companies.
Bhoochetana aims at improving the lives of 3.6 million smallholder farm families
4
in four years, increasing crop productivity by 20% and farmer incomes.
Bhoochetana Project key elements to date
and moving forward with private sector
Key project
elements
Focus has been on improving productivity through:
Water management measures e.g., furrows;
Making available to farmers ICRISAT soil testing results
Extension services on improved methods; and
Distribution of improved nutrients and cultivars.
Now want increased focus on irrigation and farm mechanization.
Increased recognition of the role of value chains, market links, financial services.
Value chains
Bundling inputs
and know-how
Recommend nutrients to farmers
based on soil test results
Provide improved seeds and plant
protection
Use lead farmers, demos, ICT to
train farmers in best agricultural
practices
Irrigation,
recharge,
watershed
Farm
mechanization
Adopting
integrated
natural
resource
management
approach with
increased
emphasis on
drip irrigation
Provide farm
mechanization
and
implements to
increase
productivity
Agri-finance
Crop and
weather
insurance
Current focus
Recognize
importance
Areas for action in Bhoochetana PPP
Key Potential Areas for Action under PPP

Packages of practice and input bundling: seed production and
supply, fertilizer, plant protection.

Extension, demos, advice, information solutions including use
of ICT.

Water solutions: watershed management, check dams,
individual ponds, wells, irrigation.

Farm mechanization solutions: tractors, equipment,
implements.

Marketing solutions and value chain creation in selected
commodity groups.

Financing solutions: for farmers, agro-entrepreneurs.
6
Strengths of participating companies
Coro
mandel
ITC
Jain
Mahin
dra
Advisory services
IT offerings –farmers,
companies
Water management
S
C
S
Financial services
B
Nokia
S
NSL
UPL
Other
participants
Improved seeds,
saplings, tissue culture
Plant protection
Fertilizer mixes
Drip Irrigation
Farm mechanization
Value chain operations
Crop insurance
Storage
S
S
B
B
SBI, top private
banks
ICICI Lombard,
AIC
StarAgri
Company involvement in supplying, providing or serving as a platform or integrator for products
and services to farmers
Functional areas in which companies
would like to participate
Coromand
el
Technical
services to
farmers
ITC
Jain
Irriga
tion
Mahind
ra
Extension
services
Demo plots
Nokia
Life
Tools
Nuzi
veedu StarAgri
Seeds
ADM
Mobile-led
Soil testing
ICT services
Fertilizer
Input supply to
farmers
Improved seeds
Plant protection
Water resource
management
Farm mechanization
Land preparation
e.g. furrows
Water
harvesting
*
Drip irrigation
Tractors
Farm equipment,
implements
Soybean
sunflowe
r, corn
Basic rainfed
commodities*
Build value
chains with
farmers
Other targeted
crops
Other potential
commodities*
?
Chili,
potatoes
?
Pulses,
banana
s
UPL
Commodity focus of companies
participating in the PPP meeting
F and V
Coromandel
Cereals
Legumes
Cereals
Legumes
Cotton
Cotton
Other
Tea, Coffee,
Sugar
Spices,
Coffee
ITC
Potatoes
Wheat
Soybeans
Jain Irrigation
Mangoes,
bananas
Rice
Pigeon pea
Cotton
Sugar
Mahindra
Potatoes
F and V
Legumes
Cotton
Livestock,
Poultry
Cotton
Sugar
Nokia Life Tools
F and V
Cereals
Nuziveedu Seeds
Vegetables
Corn
F and V
Corn, rice
millet
UPL
Pigeon pea
Cotton
9
Commodities in which companies would
like to participate
Coromandel
ITC
Jain
Irrigation
Mahindra
Nokia Life
Tools
Nuziveedu
Seeds
UPL
Basic Rainfed Commodities
Millet
Groundnut
Maize
Sorghum
Oilseeds
Other crops targeted under Bhoochetana
Pulses
Paddy
Cotton
Sugar
Other potential commodities for focus
Fruits,
Spices
vegetables
Dairy
10
All companies participating in the proposed
PPP have operations in Karnataka
Present in Karnataka
Coromandel
ITC
Jain Irrigation
Mahindra
Nokia Life Tools
Nuziveedu Seeds
UPL
Potential, complementary roles of
participating companies in PPP
Value chains
 ITC
 Jain
 Mahindra
Modular crop
development
covering crop
production
procurement
and marketing
Bundling inputs and
know-how
Irrigation,
recharge,
watershed
 UPL-seeds, plant
protection
 NSL-seeds
 Coromandel –fertilizer
 Nokia Life-ICT
 Jain-MIS
 MahindraMIS
 ITC-water
management
Farm
mechani
zation
 Mahindra
Personalized, customized information
via mobile phones to farmers
Balanced integrated nutrient
management
Demos and agro-service centers




SBI
HDFC Bank
Axis Bank
ICICI Bank
Crop and
weather
insurance
 ICICI
Lombard
 AIC
Proprietary high yield hybrid seeds
Improve high-tech cultivation practices
for better yields
Agri-finance
Precision water and
fertilizer
management
Farm mechanization
12
Potential size and scope of PPP
over 2013 to 2017
Coro
mandel
ITC
JISL
Mahindra
Nokia
Life
Tools
Nuziveedu
UPL
1 or 2
Number of
districts
Type of
districts
3 to 5
6 to 10
Close to market, decent
soil and water conditions
Difficult areas—mainly
relatively remote, rainfed
A mix of districts with
different conditions
50,000 to 100,000
Number of
farmers in
PPP
100,000 to 200,000
200,000 to 500,000
500,000 to 1 million
10,000 to 20,000
Number of
farmers by
company
20,000 to 50,000
50,000 to 100,000
100,000 to 200,000
200,000 to 500,000
13
Potential arrangements and incentives for
participation in Bhoochetana PPP
Results oriented payments—fees paid by Karnataka
government based upon productivity gains by small
farmers
Fixed payments for material and services
Incentive structures similar to PPPs under FICCI-SFAC
one million farmer initiative
District: Chikmagalur
Number of farmers
Total cultivated land
Total cultivated land, by
crop, in ha:
Fruits and vegetables
grown
Annual rainfall
Soil conditions
Proximity to Tier 1 city:
260,000
179,000 Ha
 Paddy 20600
 Finger millet 27000
 Sorghum 968
 Maize 7500
 Sunflower 5200
 Groundnut 2400
 Green gram 1900
 Potato
 Tomato
 Banana
 Mango
 Mandarin
 Chilli
 Pepper
 Cardamom
 Ginger
1925mm
Red soil, Black soil
High (Bangalore 50Km)
15
District: Tumkur
Number of farmers
Total cultivated land
684,415 Ha
Total cultivated land, by crop,  Green gram 5000
in ha:
 Maize 9965
 Finger millet 146630
 Groundnut 87050
Fruits and vegetables grown









Annual rainfall
Soil conditions
Proximity to Tier 1 city:
540mm
Red, Red gravelly clay
High ( Bangalore 50Km)
Onion
Tomato
Brinjal
Gherkin
Banana
Mango
Pomegranate
Tamarind
Ginger
16
District: Raichur
Number of farmers
Total cultivated land
Total cultivated land, by
crop, in ha:
Fruits and vegetables grown
Annual rainfall
Soil conditions
Proximity to Tier 1 city:
360,000
180,000 Ha
 Pearl millet, 18,020
 Pigeonpea 20182
 Groundnut 2990
 Sunflower 8575
 Cotton 9260
 Potato
 Tomato
 Banana
 Mango
 Sapota
 Mandarin
 Chilly
 Pepper
 Cardamom
 Ginger
705mm
Mixed red, Black, Medium
black
Low (Hyderabad 500Km)
17
District: Bijapur
Number of farmers
Total cultivated land
Total cultivated land, by crop,
in ha:
Fruits and vegetables grown
Annual rainfall
Soil conditions
Proximity to Tier 1 city
34,000
103,000 Ha
 Maize 24,080
 Pearl millet 17,742
 Pigeonpea 44,788
 Green gram 2,928
 Sunflower 8,371
 Groundnut 7,200
 Brinjal
 Tomato
 Okra
 Grapes
 Pomegranate
 Lemon
 Chili
 Turmeric
 Tamarind
578mm
Black soil, Red Soil, Mixed
Low (Hyderabad 500 Km,
Bangalore 600Km)
18
District: Chikballapur
Number of farmers
Total cultivated land
Total cultivated land, by
crop, in ha:
Fruits and vegetables grown
Annual rainfall
Soil conditions
Proximity to Tier 1 city:
180,415 Ha
Finger millet 37170
Pigeonpea 6932
Groundnut 29351
Maize 36992
Field bean 4780
 Onion
 Tomato
 Brinjal
 Potato
 Chilly
 Grapes
 Banana
 Mango
 Tamarind
 Ginger
 Floriculture
740mm
Red sandy, Red sandy
loamy
High ( Bangalore 30Km)
19
District: Mysore
Number of farmers
Total cultivated land
Total cultivated land, by
crop, in ha:
150,000 Ha
Finger millet 13850
sorghum 3,700
Maize 10,454
Cowpea 5,423
Black gram 1,177
Groundnut 2,000
Cotton 16,000
Fruits and vegetables grown  Tomato
 Onion
 Brinjal
 Banana
 Mango
 Sapota
 Ginger
 Turmeric
Annual rainfall
780mm
Soil conditions
Red sandy, Red loamy,
Deep Black
Proximity to Tier 1 city:
High
20
District: Hassan
Number of farmers
Total cultivated land
400,000 Ha
Total cultivated land, by crop,  Finger millet 16,830
in ha:
 Cowpea 5,602
 Green gram 5,600
 Sunflower 1,155
Fruits and vegetables grown  Tomato
 Brinjal
 Chilli
 Banana
 Mango
 Sapota
 Lemon
 Ginger
 Pepper
 Vanilla
Annual rainfall
740mm
Soil conditions
Red sandy, Red sandy
loamy
Proximity to Tier 1 city:
Medium (Mangalore
150Km)
21
Crop and company mapping by
District - Bijapur
F and V
Cereals
Pulses
Oilseeds
Coromandel
ITC
Jain
Mahindra
Nokia
Nuziveedu
UPL
Fruits and vegetables Tomato, brinjal, okra, lemon, pomegranate, grapes
Cereals Maize, pearl millet
Pulses Pigeon pea, green gram
Oilseeds Sunflower, groundnut
Other Chilli, turmeric, tamarind
Cotton
Other
Crop and company mapping by
District - Tumkur
F and V
Cereals
Pulses
Oilseeds
Cotton
Coromandel
ITC
Jain
Mahindra
Nokia
Nuziveedu
UPL
Fruits and vegetables Tomato, onion, brinjal, gherkin, mango, banana, pomegranate
Cereals Finger millet, maize
Pulses Green gram
Oilseeds Groundnut
Other Ginger, tamarind
Other
Crop and company mapping by
District - Chikmagalur
F and V
Cereals
Pulses
Oilseeds
Coromandel
ITC
Jain
Mahindra
Nokia
Nuziveedu
UPL
Fruits and vegetables Tomato, potato, mango, banana, mandarin
Cereals Maize, paddy, finger millet, sorghum
Pulses Green gram
Oilseeds Groundnut,
Other Chilli, pepper, cardamom
Cotton
Other
Crop and company mapping by
District - Raichur
F and V
Cereals
Pulses
Oilseeds
Coromandel
ITC
Jain
Mahindra
Nokia
Nuziveedu
UPL
Fruits and vegetables Tomato, potato, mango, banana, mandarin
Cereals Pearl millet
Pulses Pigeon pea
Oilseeds Groundnut, sunflower
Other Chilli, pepper, cardamom, ginger,
Cotton
Other
Crop and company mapping by
District - Chikballapur
F and V
Cereals
Pulses
Oilseeds
Coromandel
ITC
Jain
Mahindra
Nokia
Nuziveedu
UPL
Fruits and vegetables Tomato, onion, brinjal, potato, mango, banana
Cereals Finger millet, maize
Pulses Pigeon pea
Oilseeds Groundnut
Other Floriculture, tamarind
Cotton
Other
Crop and company mapping by
District - Hassan
F and V
Cereals
Pulses
Oilseeds
Coromandel
ITC
Jain
Mahindra
Nokia
Nuziveedu
UPL
Fruits and vegetables Tomato, brinjal, sapota, mango, banana, lemon
Cereals Finger millet
Pulses Cow pea, green gram
Oilseeds Sunflower
Other Chilli, ginger, pepper, vanilla
Cotton
Other
Crop and company mapping by
District - Mysore
F and V
Cereals
Pulses
Oilseeds
Coromandel
ITC
Jain
Mahindra
Nokia
Nuziveedu
UPL
Fruits and vegetables Tomato, brinjal, onion, sapota, mango, banana, sapota
Cereals Finger millet, sorghum, maize
Pulses Cow pea, black gram
Oilseeds Groundnut
Other Ginger, turmeric
Cotton
Other
Crops for focus by district and company
Bijapur
Chikmagal
ur
Raichur
Tumkur
Coromandel
NSL
Nokia
UPL
F&V
All
yes
All
Cereal
All
corn
Other
All
cotton
F&V
ITC
M&M
Jain
yes
all
yes
All
Corn, pearl
millet
All
All
Oil seeds
forage,
pulses
all
All
All
yes
yes
Cereal
All
All
Corn, pearl
millet
paddy
Other
All
All
Oil seeds
forage,
pulses
coffee
F&V
All
yes
All
yes
Cereal
All
corn
All
pearl millet
paddy
Other
All
cotton
All
Oil seeds
forage,
pulses
Cotton
Sugar cane
F&V
All
All
yes
all
Yes, baby
corn
Cereal
All
All
Corn, pearl
millet
All
Finger miller,
corn, paddy
Other
All
All
Oil seeds
forage,
pulses
all
Pulses,
oilseeds
Chilies
StarAgri
Pulses:
pigeon pea
Sugar cane
ADM
Agro
sunflower
yes
Yes paddy
sunflower
29
Geographical footprint by district-dealers (D),
field agents (FA), procurement centers (P), other.
Bijapur
Chikmagalur
Raichur
Tumkur
Coromandel
6 stores
1 store
13 stores
4 stores
NSL
3 distributors
50 dealers
9 distributors
126 dealers
Nokia
UPL
60
distributors/dealers
16 UPL personnel
35 distributors
9 UPL personnel
83 distributors
13 UPL personnel
31 distributors
4 UPL personnel
ITC
M&M
1 Samriddhi Center
Jain
50 distributors
1 depo
50 Jain personnel
1 Samriddhi Center
10 distributors
10 Jain personnel
10 distributors
10 Jain personnel
6 distributors
10 Jain personnel
StarAgri
ADM Agro
30
Targets by FY2017/18 – productivity and
net income increases by crop
Focus crop
Targeted number of
farmers
Yield per acre today
1.
Bijapur
2.
3.
1.
Chikmagalur
2.
3.
1.
Raichur
2.
3.
1.
Tumkur
2.
3.
1.
Chikballapur
2.
3.
1.
Hassan
2.
3.
1.
Mysore
2.
3.
31
Functional contributions by district by
company
Inputs
Coromandel
NSL
X Fertilisers
and seeds
Seeds
(cotton,
corn,
vegetables)
Nokia
UPL
X Crop
protection
and seeds
Irrigation
Bijapur
Advice
X
X
X
ITC
M&M
Jain
X
Planting
material
X
X
X
X
Procureme
nt
StarAgri
ADM
Agro
X
(sunflower)
Storage
Other
Retail
platform
Inputs
X
farm
mechanizati Solar power
on
X
Irrigation
Advice
X
X
X
X
Chikma Procureme
galur
nt
Storage
Other
Retail
platform
solar
32
Functional contributions by district by
company (cont).
Coroman
del
Inputs
Tumkur
Irrigation
Advice
Procureme
nt
Storage
Other
Inputs
Raich
ur
Irrigation
Advice
Procureme
nt
Storage
Other
NSL
Nokia
UPL
ITC
X
X
X
X
Retail
platform
X
X
M&M
Jain
X
X planting
mat
X
X
X
X
Farm
mech
Solar
power
StarAgri
ADM
Agro
Planting
material
X
X
X
X
X
X
X
X
X
Retail
platform
solar
WHRF
33
Functional contributions by district by
company (cont).
Coroman
del
NSL
Nokia
UPL
ITC
M&M
Jain
StarAgri
ADM
Agro
Inputs
Irrigation
Mysore
Advice
Procurement
Storage
Other
34
Companies prepared to take leadership of
integrated approaches by district
Coromandel
NSL
Nokia
UPL
ITC
Mahimdra
Jain
StarAgri ADM Agro
Bijapur
Chikmagalur
Raichur
Tumkur
Chikballapur
Hassan
Mysore
35
Targets by FY2017/18 – productivity and
net income increases by crop
Focus crops
Targeted yield increase
per acre
Net income increase by
participating farmers
1.
2.
3.
4.
5.
6.
36
Key innovations to increase farmer productivity
and incomes—push on value chain
development and buy-back
Key innovations
Source
For vegetables, precision farming package. Advice
Jain Irrigation
For fruits (mango, pomegranate, banana) high density planting
Jain Irrigation
Cotton package. High density planting
Jain Irrigation / NSL / UPL (plant
protection)
Sugar cane package. Intensive production.
Jain Irrigation
Solar energy
Jain Irrigation
Saflower (oil seeds). Agronomy package to increase yield
Jain Irrigation
Hybrid seeds in corn
NSL / UPL
Pulses. Weed control
UPL
Forage. Innovative seeds and package of practices
UPL
Chilies. ICM package for improving quality and productivity with
innovative agri-extension model
ITC
Procurement + partnerships
ADM Agro
Coromandel
37
Estimated cost per functional area in
targeted crops per acre
Focus crops
Irrigation
Advice
Procurement
Storage
Other
1.
2.
3.
4.
5.
6.
38
Proposed incentive structure by government of
Karnataka to participating companies
Potential incentive elements
Proposed incentives
Percentage of cost of advice provided,
linked to yield increases achieved and/or
net income increases
Companies managing subsidies
Company management of government
subsidies on inputs
Partial payment for companies cost in
building small farmer integration into
value chains
Other
Other
Other
39
Other support needed by government of
Karnataka
Infrastructure. E.g. water, land, energy
40
Major value add of Nuziveedu
Seeds to the Bhoochetana PPP
Improved cultivation practices for better yields
Major areas of
value addition
High quality, high yielding hybrid seeds
Training farmers, field demos on Improved practices
Knowledge and
experience
Technology driven company with one of the best R&D
facilities.
Successfully completed PPP for cotton at Maharashtra
increasing average yields by 50% in first year.
Activities and
presence in
Karnataka
Seed sales in cotton, maize, paddy and oil seeds in all parts of
Karnataka with 80 distributors and 3,200 dealers in
Karnataka. Last year turnover 80 crores in Karnataka. Office in
Davengere, sales force of 50 in Karnataka
Experience in
other dry land
areas
In Maharashtra PPP, 10,000 acres mainly rainfed. Trained
farmers for high density cultivation by following integrated
pest and nutrient management> Facilitated sales with
production of Kapas and sale in bales for better earnings.
41
Major value add of UPL
to the Bhoochetana PPP
Plant protection to increase productivity and profitability to
farmer, combined with technical advice and extension services to
farmers.
Major areas of
value addition
Provide quality inputs. For example, provides research- based
improved Hybrid seeds to increase productivity (rice, sunflower,
corn, millet, sorghum, oilseeds and forage)
Dairy – Milk productivity increase
Strong R&D and technical team in the field
Knowledge and
experience
Quality products to farmer with ISO standards
More than 40 years in Agri input field and services to farmers
Experience,
presence in
Karnataka
Activities in other
dry land areas
Network with more than 1,500 customer base along with strong
marketing team of 22 technical staff and 120 extension workers
Participating in all departmental programs in seed supplies
subsidy program (sunflower, jower, maize, millet, Seed dressing
to PP chemical supplies through RSK’s
Good coverage in most dry land crops like sunflower, jowar,
bajra, maize, pulses, cotton and forage crops. UPL-Advanta
experience with PPP in MH, GJ, OR. Input supplier partner with
42
government in all eastern states.
Major value add of Coromandel
to the Bhoochetana PPP
Balanced, integrated nutrient management, promoting right
nutrients e.g. fertilizer, SND based on soil test results
Major areas of
value addition
Demos to create awareness on performance of SBZ and
water-soluble fertilizers
Soil health by use of organic manure
Knowledge,
experience
Has done mass soil tests and encouraged farmers to apply
fertilizers based on need of farm which will help prevent
indiscriminate use of fertilizers, through SBZ, OC and all
nutrients tests.
Promotes entire range of micronutrients and water-soluble
fertilizers both through trade and retail channels-
Has been promoting use of organic manure to encourage
soil health
Experience,
presence in
Karnataka
Currently Coromandel is marketing fertilizers, organic,
SND, pesticides through its trade and retail networks,
Namma Gromor Centers in Karnataka with 100 retail stores
in the state and another 100 in 2013
43
Major value add of Jain Irrigation
to the Bhoochetana PPP
Technical know-how for high tech cultivation
Major areas of
value addition
Precision water and fertilizer management –
provision of hardware and regular technical support.
Experience in high tech cultivation practices of
many crops
Knowledge,
experience
Successful models of water resource management
and farm irrigation
Experience, presence
in Karnataka
Bangalore and Bijapur offices. Over 220 Jain
dealers with 265 dealer staff. Engineers and
agronomists in every district. ; 63 engineers and 17
agronomists. Project coordinator and state manager
with two major stocking points.
Experience in other
dryland areas
In AP, Tamil Nadu, Maharashtra, Rajasthan and
Gujarat.
44
Major value add of ITC
to the Bhoochetana PPP
Improve crop competitiveness and farmer profitability in
crops including chili, turmeric, tobacco.
Major areas of
value addition
Capacity building: community water harvesting to restore
and improve water catchment area
Agro service centers to improve farmer profitability
Knowledge and
experience
Modular crop development in identified districts e.g.
Mysore, Hassan. Portfolio of crops approach for sustainable
supply chains: production, procurement and marketing
Agro service centers—farmer education and profitability
Capacity building: soil health and water management
Experience,
presence in
Karnataka
Activities in other
dry land areas
Integrated crop management, production and procurement
of turmeric, tobacco
Integrated crop management, value chain development for
quality chilies and cumin on food safety platform to
maximize farmer profitability
45
Major value add of Mahindra
to the Bhoochetana PPP
Major areas of
value addition
Knowledge and
experience in
Karnataka
Activities in other
dry land areas
Consistency and regularity of delivery of services
Accessibility of machinery
50+ dealers selling farm machinery
12 Samriddhi centers providing extension services
20+ MIS dealers
One watershed project, More than 150 Samriddhi centers
46
Major value add of Nokia Life
Tools to the Bhoochetana PPP
Major areas of value
addition
Personalized and customized information to farmers
covering inputs, plant protection, mechanization.
Nokia Life’s information services can create a
consistent connection with farmers.
Can provide a data gathering solution to platform
companies engaged in this PPP to effectively
manage and track their field extension activities
Knowledge and
experience
Nokia is a pioneer in customized agri information
dissemination and hope to provide this expertise to
the ecosystem managing the PPP
Activities and presence
in Karnataka
Nokia has a robust distribution and retail
infrastructure which can be leveraged for the PPP
47
Ranking potential PPPs
Criteria
Strong state government
commitment to PPPs
Strong concentration of
small, progressive
farmers
Major unmet potential in
agriculture, which can be
addressed by integrated
solutions
Areas in which
participating companies
have strong footprints.
Areas in which
companies are looking to
expand
Strong potential in high
value added commodities
eg. F&V and dairy
Adequacy of rural
infrastructure
MH
Guj
MP
Bihar
Tamil
Nadu
Haryana Punjab
Rajasthan
Annex 1.
Platform companies developing or already involved in PPPs
Platform companies developing or already involved
in PPPs
Company
ITC
JISL
JISL
Mahindra
Nuziveedu
Seeds
Current and proposed PPPs
Currently 5 PPP programs to replace old varieties with
improved varieties with IARI, DWR, CTRI, PAU,NRCS reaching
10,000 farmers. Plan to reach 25,000 farmers by 2020 across
multiple states covering wheat, soybean, potato, tobacco
Mobile training bus has been started for training the Mango
farmers in Andhra Pradesh. Productivity enhancement
measures through individual growers capacity building are
being implemented through JAINGAP, Sustainable
Agricultural Codes, PPP Projects with Government of
Maharashtra, NGOs, dealers, supplier network, farmers
societies, cooperatives etc
PPP to provide MIS technology to small and medium farmers
with technical support. Extend MIS to an estimated 500,000 ha
covering 1,000,000 farmers through collaborations with other
Input companies/ Government agencies.
Developed watershed PPP in MP, with 20,000 individuals to be
impacted by water supply of watershed operation by FY 2014.
Operating PPP at Vidharbha region for 10,000 acres with more
than 3,000 farmers. Planning for PPP in Maharashtra, UP, AP,
KN states, reaching 0.5 mn farmers in 2014 and 1 mn by 2020
Geography
Multiple
states
Maharashtra
Madhya
Pradesh
Maharashtra,
UP, AP, KN
50
Source: Company action commitments