Short Range FM Radio Transmitters for Tourism and
Economic Development
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How Does Tourism Radio Work?
 To operate in both Canada or the USA, an organization
needs to get licenses from Industry Canada & CRTC in
Canada and the FCC in the USA
 In both countries there are exemptions for small microwatt transmitters for the real estate industry, and special
occasion permits such as annual festivals
 For more long term usage licenses from government
authorities are required as the competitive commercial
radio stations in the area will complain, object and force
federal authorities to order your organization to stop
broadcasting if proper permits are not applied for
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Who uses Tourism Radio?
 Large multi acre mega resorts within the confines of their own private property can
utilize radio transmissions to advise visitors about facilities, parking directions and
welcoming messaging
 Smaller chambers of commerce, BIA’s and tourism associations utilize radio
transmitters to complement their 24/7/365 tourist information kiosks. Tourism
marketing boards to complement their major highway approaches and by-passes to
their destination utilize radio transmissions to complement their existing billboard
outdoor signage
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What are Talking Signs?
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Talking Signs are miniature radio stations (FM or AM Transmitters) that broadcast pre-recorded messages from a Vehicle,
Storefront, Tourist Attraction or Real Estate Property site. Broadcast your message 24-7-365. Never miss the opportunity to
promote your business and inform visitors and customers or passing-by traffic. AM has static issues so FM is best.
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How They Work
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Your audio message is recorded onto a CD or MP3 player.
The player device is plugged into the transmitter and the transmitter broadcasts your message.
Signage instructs visitors to tune their radio dial to the correct FM frequency.
Messages can vary in length from 30 seconds or longer.
Special sound effects, music, or character voices can be integrated into the presentation for effectiveness.
FM Transmitters broadcast your message 24 hours a day and can operate from a business site or vehicle.
Customer Benefits:
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Customers hear the messages through their vehicle FM radio.
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Customer receives a warm and friendly voice welcome.
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Listeners keep informed about upcoming events, current promotions and services available.
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Customers can avoid having to read brochures and sign boards.
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Corporate Benefits:
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Transmitters are low cost to purchase and economical to operate although strict government licenses are required
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Broadcast 24/7. FM transmitters are not affected by weather conditions and temperature.
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Messages can be changed for after hours, weekends & holidays or seasonally to provide appropriate current information.
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FM transmitters may be used to talk to large groups indoors or outdoors.
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Broadcast pre-recorded messages and live play-by-play action events.
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Transmitters are excellent for outdoor rallies and festivals, and for speaking to groups in motorcades.
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FM Transmitters are very portable and easy to operate.
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Best Tourism Radio & Media Implementation?
Step 1- Determine the tourist location’s geography, buildings and other obstacles for a clear line of sight for transmitter ‘s signal and antenna. If
possible choose a location with good height and bird’s eye view of tourist district. Also urban versus rural location of the transmitter and
signage will impact the likelihood of federal license approvals and the reaction from competitive commercial radio stations in the area.
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Step 2Based on the car traffic flow and speed at the optimal location decide on the length of each looping audio
announcement. If in a kiosk parking lot multiple announcements are possible, a few announcements at a stop light intersection or low speed
zone downtown area or just one continuous looping audio announcement on a high speed highway complementing a highway billboard.
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Step 3Always have a call to action in each radio announcement encouraging tourist to call for more information while still in the
vicinity. Use a central vanity toll free telephone # and central easy to remember and spell web site domain name.
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Step 4- Encourage immediate real time entries in a marketing online database in order to be eligible to Win a tourism related prize
donated by local tourism operators. Encourage entries by cell phone or mobile device online while still in the vicinity. A centralized database
which can collect data via an IVR automated telephone system or online by a mobile device! Change prizes regularly to encourage repeat
listener-ship.
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©1800FM.com B2BDatabaseTeam.com 1-800-893-7787
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Short Range FM Radio Transmitters for Tourism
and Economic Development
©1800FM.com B2BDatabaseTeam.com 1-800-893-7787