TOWARD THE FUTURE OF
RECREATION AND TOURISM IN
THAILAND
Prof.Sombat Karnjanakit (Ph.D.)
Chulalongkorn University
The 3 rd International Conference on Sport
Science and Tourism 2012 Bangkok, Thailand
Topic to be discussed
1. Trends and issues on recreation
2. Trends and issues on tourism
3. Issues to slow down tourism
industry
4. Trends on future of recreation in
Thailand
Tourism creates mutual understanding
among human mankind and brings
peace to the world
 Tourism eliminating poverty

Tourism as a vital force to enhance
economics, social, culture and
environment for sustainable
development
 Tourism as a recreation activity for
quality of life and society

World Inbound Tourism International
Tourism Arrivals
Year
Million
Receipts (USD Billions)
International Tourist Arrival 2010
Millions
Middle East
American
Africa
Europe
Asia
International Tourism Receipts 2010
Billion (US Dollars)
5 Europe
44%
1 Asia and
Pacific
27%
2 Americans
20%
4 Middle East 3 Africa
5%
4%
Barriers to Slow Down Tourism
Growth
2000
2001
Y2K
9/11 Attack
Barriers (Cont…)
2002
Bali Bombings
2003
Avian Flu
Barriers (Cont…)
2004
Tsunami Disaster
2005
Bombings in London and Egypt
Barriers (Cont…)
2006
Military coupe in Thailand
2008
Hamburger Economic Crisis
Earth Quake in Sichaun China
Barriers (Cont…)
2009
Influenza A (H1N1)
Barriers (Cont…)
2010 Global Economic Crisis
 2010 Haiti Earth Quake

Barriers (Cont…)

March 2011 Tsunami Disaster, Sendai, Japan

Flooding Crisis in Thailand (Apr -Nov)2012
Set global code of ethics for tourism
 Committed to the millennium
development goals- Reducing poverty
and fostering sustainable
development tourism





2001 World Conference – Economic Impact of
Tourism
2002 World Summit of Sustainable Tourism
Development – poverty (ST-EP)
2003 and 2007 Conference on climate
change and tourism
2009 Guideline tourism support Global
Economic Growth
:
:
:
:
:
Tourism and Biodiversity
Climate Change
Local Community around
the world
Tourism, Leading Job Creator
Tourism Roles as a True Force
to Attain Growth and
Development

Year Inter Tourists
1961
20,000
1987
5 Millions
Receipts
1+ Millions ฿
12,500 Millions ฿

1997
14.4 Millions
54.7 Billions ฿

2010
16 Millions
59.2 Billions ฿


International Tourists to Thailand
2000-2005
Year
International Tourists
Growth
(Million)
2000
2001
2002
2003
2004
2005
9.58
10.13
10.87
10.08
11.74
11.57
Receipts
(Million/USD)
+10.72
+ 5.78
+ 7.31
- 7.27
+ 14.14
- 1.45
9,900
9,400
10,390
10,410
9,556
10,615
International Tourists to Thailand
2006 - 2010
Year
International Tourist
Growth
(Million)
2006
2007
2008
2009
2010
2011
13.82
14.46
14.58
14.15
15.96
19.09
Receipts
(Million/Bath)
+20.10
+ 4.65
+ 0.83
- 2.98
+12.63
482,319
547,781
574,520
510,255
592,794
700,000
 Rank
1st in the ASEAN
 Rank 2nd -3rd in the Asia
 Rank 25th – 30th in the World






2001
2002
2003
2004
2005
2006
9/11 Attack
Bali Bombings
Avian Flu
Phuket and Southern Thailand
Tsunami
Bombings in London and Egypt
Politic Coup

2008
2009
2010

2011


Hamburger Economic Crisis
Political Red Shirt (Flu H1N1)
EU Economic Crisis (Greece, Spain,
France)
Central Thailand Flooding
Elderly Population

More needs for leisure delivery and
Service
Women Population and
Liberation

More leisure and recreation activities
and resource
Globalization & ITC Advance

More leisure activities and outdoor
recreation
Outdoor and Adventure
Tourism

More Service in



National Park
Forest and Animal Sangtually
Tourism Destinations
Ecotourism, Health Tourism,
Community Based Tourism

Nostalgia Tourism, Adventure Tourism
and Sport Tourism for Sustainable
Development
Adventure Tourism

Activities Including








White water rafting
Kayak-Canoeing
Mountain Bike
Elephant Treking
SCUBA Diving
Snorkeling
Camping
Off Road Vehical
Sport Tourism

Both Spectator and Participation
Including





Olympic Games and ASIAN + SEA
Games
FIFA World cup
Professional Football
Tennis Grand Slam
Golf GPA
Health Related to Fitness is
the Key for…



Obesity
Healthy Life
Life Style




Aging Tourism
Ecotourism for better environment
E-Tourism Market
Thai Hospitality and Thai Culture
AEC
Page 34
JBRIC
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Japan
Brazil
Russia
India
China
Page 35
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
ASEAN Competitive, Cooperation, Tourism
Attract
Women Tourists
Low Cost Airlines
Education Community
Q&A
Thank You
ขอบคุณครับ (Kob Khun Krab)