DMOs &
Single Source Funding
What to do when your budget shrinks
or your bed tax funding is “pulled.”
Janice W. Marshall
President & CEO
Macon-Bibb County CVB
Retire! ! !
Shrinking Budget—
Supplement Bed Tax Revenues
 Higher Membership Dues
 Gift Shop Revenues: Clayton County
 Sponsorship Sales: Delegate Bags
 Advertising Sales: Brochures, Web Banner Ads
 Grants—Corporate, Foundation, Government
When Bed Tax Funding is Pulled—It’s too late
The Best Offense is a Good Defense!
 Become
an Effective Politician
 Tourism is Economic Development
 Tourism expenditures contribute to local tax coffers
—present that check to government officials once a year!
 Tourism generates Jobs
 Do the research and show the ROI
—include initiatives, awards, recognition in your PR campaigns
 Tourism Officials need to be seen as Power Players
The Best Offense is a Good Defense!
 Point out Differing Objectives of DMO &:
 The Chamber of Commerce
 Downtown Development Groups
 Economic & Community Development Groups
The Best Offense is a Good Defense!
 DMO Board of Directors
 2/3 Travel Industry Leaders
 1/3 Community Power Players who will advocate
FOR the DMO
(not just use their positions to get preferential treatment)
The Best Offense is a Good Defense!
Above Marketing,
DMO Presidents need to be
good politicians.