MIKE KNAUSS
PRESENTS
THE PARTS YOU NEED FOR THE RIDE OF YOUR DREAMS
A LITTLE ABOUT ME
o GRADUATED FROM CENTREVILLE HIGH SCHOOL IN 1995
o COMPLETED A TOOL & DIE JOURNEYMAN APPRENTICESHIP THROUGH GLEN OAKS
o FOR THE PAST 11 YEARS I’VE WORKED AT BURR OAK TOOL
o MARRIED TO MY WIFE, AMANDA, AND HAVE 3 GREAT CHILDREN
o I’VE HAD A PASSION FOR CARS PRETTY MUCH MY ENTIRE LIFE
o DEVELOPED THE IDEA OF HAVING MY OWN BUSINESS IN THE AUTOMOTIVE AFTERMARKET
o CREATED A DBA KNOWN AS THE GEARBOX GARAGE
INDUSTRY RESOURCES
o SEMA – SPECIALTY EQUIPMENT MARKET ASSOCIATION
o STARTED IN 1963 BY A SMALL GROUP OF PERFORMANCE EQUIPMENT SUPPLIERS
o ENCOURAGES IMPROVED BUSINESS PRACTICES IN THE AUTOMOTIVE AFTERMARKET
o TODAY, SEMA HAS NEARLY 6,400 MEMBERS.
o SAN – SEMA ACTION NETWORK
o COMPRISED OF A GROUP WITHIN SEMA
o LOBBY AGAINST LAW MAKERS WHO TRY TO CREATE UNFAIR REGULATIONS AGAINST THE
AUTOMOTIVE AFTERMARKET INDUSTRY
o ARMO – AUTOMOTIVE RESTORATION MARKET ASSOCIATION
o DEDICATED TO MONITORING LEGISLATIVE AND REGULATORY ISSUES THAT MAY AFFECT THE INDUSTRY
o OFFERS SPECIAL PROJECTS AND EDUCATION PROGRAMS TO ASSIST BUSINESS OWNERS INVOLVED IN
THE RESTORATION INDUSTRY
o HRIA – HOT ROD INDUSTRY ALLIANCE
o FOCUSES ON PROMOTING AWARENESS OF INDUSTRY SPECIFIC ISSUES
o DEVELOPES STRATEGIES & PROGRAMS TO ASSIST IN IMPROVING BUSINESS PRACTICES WITHIN
THE AFTERMARKET INDUSTRY
o 3RD ANNUAL NATIONAL COLLECTOR CAR APPRECIATION DAY, JULY 13,2012
o A RESULT OTHE EFFORTS MADE BY SEMA AND ITS COUNCILS, AND WITH HELP FROM THE U.S. SENATE.
o HELPS TO PRESERVE OUR NATION’S AUTOMOTIVE HERITAGE AND THE MILLIONS OF HOBBYISTS IT
SUPPORTS WHILE PROVIDING WELL PAYING, HIGH-SKILLED JOBS NATIONWIDE.
THE AUTOMOTIVE AFTERMARKET
2011 SALES REACHED A TOTAL OF $29.99 BILLION, UP 5% FROM 2010
STREET PERFORMANCE SALES LEAD AT $6.48 BILLION ANNUALLY
STREET PERFORMANCE BECOMES THE DOMINANT NICHE IN THE MARKET
APPEARANCE PRODUCTS DROP, PERFORMANCE, SUSPENSION & HANDLING
MAKES STEADY RAISES WITH $10.33 AND $7.73 BILLION IN SALES IN 2011
THE PROCESS OF BUSINESS CREATION
CREATE A WEB SITE SPECIFIC TO HOT ROD &
STREET PERFORMANCE ENTHUSIASTS
BUILDING THE BRAND BY SUPPORTING LOCAL EVENTS
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MEET POTENTIAL CUSTOMERS
PROMOTES FAMILIARITY AND BUILDS TRUST
FIRST HAND LOOK AT TRENDS IN THE LOCAL MARKET
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PROVIDE CUSTOMERS WITH INFORMATION BETWEEN EVENTS
LINKED TO OUR FACEBOOK FAN PAGE
ADDED POTENTIAL TO REACH CUSTOMERS
ACQUIRED A DEALER ACCOUNT WITH MOTORSTATE DISTRIBUTING
INTRODUCE OUR OWN PRODUCT LINE
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PRESENTED THE IDEA TO COLE QUINNEL
WORKING WITH LOCAL BUSINESSES TO MANUFACTURE PRODUCTS
PRODUCT TESTING AFTER PROTOTYPE DEVELOPMENT
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5-TIME WINNER OF THE SEMA W.D. OF THE YEAR AWARD
75,000 PART #’S FROM OVER 560 MANUFACTURERS
PRICE GUIDE PRO OFFERS LIVE INVENTORY AND PRICING
STARTED FROM THE TRUNK OF A CAR
HOW CAN THIS GENERATE GROWTH IN THE COMMUNITY?
RESEARCH HAS SHOWN THAT THE AUTOMOTIVE AFTERMARKET IS ONE OF THE STRONGEST AREAS OF THE U.S. ECONOMY.
o GEORGE LANE - LANE AUTOMOTIVE
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STARTED AS A PART-TIME VENTURE IN HIS GARAGE IN 1964
IN 1971 HE EXPANDED AND STARTED MOTORSTATE DISTRIBUTING, SUPPLYING PARTS WORLD-WIDE
PRESENTLY OPERATES IN A 153,000 SQ. FT. WAREHOUSE WITH OVER 75,000 PART NUMBERS
o MIKE YAGER - MID-AMERICA MOTORWORKS
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IN 1974, STARTED WITH A $500 LOAN SELLING PARTS AND ACCESSORIES
SOLD FROM THE TRUNK OF A BORROWED CAR
CURRENTLY A MULTI-MILLION DOLLAR COMPANY
o KYLE & STACY TUCKER – DETROIT SPEED AND ENGINEERING
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STARTED IN A 2-CAR GARAGE
KNOWN THROUGH-OUT THE INDUSTRY FOR TOP OF THE LINE SUSPENSION COMPONENTS
AND HIGH QUALITY CAR BUILDS
HAVE BUILT PROJECT CARS FOR RICK HENDRICK, KYLE BUSCH, DALE EARNHART, JR.,
TIME ALLEN AND MANY MORE
o SUMMIT RACING – STOW, OHIO
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STARTED AS A ONE-PERSON, PART-TIME BUSINESS IN 1968
REVOLUTIONIZED THE MAIL-ORDER INDUSTRY IN THE 1970’s
TODAY IS A MULTI-MILLION DOLLAR BUSINESS 3 WAREHOUSES IN OHIO, NEVADA AND GEORGIA
CURRENT AND FUTURE PLANS
o CONTINUE TO BE INVOLVED IN ORGANIZING LOCAL EVENTS TO BUILD RELATIONSHIPS
WITH POTENTIAL CUSTOMERS
o CURRENTLY UTILIZING LOCAL BUSINESSES TO AID IN THE DEVELOPMENT AND
MANUFACTURING OF OUR OWN PRODUCT LINE CALLED G-TR PRECISION COMPONENTS
o FINALIZE OUR PROTOTYPE REAR SUSPENSION FOR ’63-’72 CHEVY TRUCKS AND MARKET
THE PRODUCT THROUGH COLE QUINNELL TO BECOME NATIONALLY RECOGNIZED
o WITHIN 5 YEARS, ESTABLISH A PERMANENT COMMERCIAL/RETAIL SPACE. THIS CAN
DRAW IN MORE CONSUMERS TO THE AREA AND AID IN THE GROWTH OF LOCAL EVENTS