technological market driven trends

advertisement

CBI

Centre For the

Promotion of Imports from developing countries

Industrial Expro Seminar

The Hague

November 2013

By: Jan Oude Elferink

JOE (Global)Automotive Support B.V.

17-4-2020

CBI - Ministry of Foreign Affairs

EU MARKET

TRENDS

By: Jan Oude Elferink

JOE (Global)Automotive Support

B.V.

17-4-2020

EUROPE ?

By: Jan Oude Elferink

JOE (Global)Automotive Support B.V.

17-4-2020

17-4-2020

17-4-2020

17-4-2020

17-4-2020

17-4-2020

Languages

 About 45 languages and dialects are spoken in Europe

 12 official languages in the EU

 Example Belgium:

 Dutch/Flemish (57%), French (33%), German (1.5%), Luxemburgeois

(0.5%)

 Example Switzerland:

 Schwyzerdutsch (66%), French (33%), Italian (14,5%), Rheto-

Romance (0.6%)

Source:Ethnologue: A catalogue of more than 6.700 languages spoken in 228 countries; www.sil.org/ethnologue/

17-4-2020

Go to: www.cbi.eu

Click: Market Intelligence Platform

Click: Select your market sector: Automotive Parts & Components

Click: Trends

17-4-2020

Trends

(Source:CBI Market Trend Mapping for Automotive)

17-4-2020

SOCIAL MARKET DRIVEN TRENDS

 Aging Creates special needs like comfort, eysightsupport

 Congestion in

Some urban areas

 Income disparity

Increasing demand for different solutions, f.e. smaller cars, increasing usage of bicycles

Growing gap between the haves and the have-nots

 Understanding customer needs More varied options compatible with individual and emerging social groups

17-4-2020

SOCIAL MARKET DRIVEN TRENDS 2

 Owning a car becomes less important Will lead to new marketing concepts

 Focus on sustainable and environmentally-friendly products Will lead to other material(s)

 Stagnating sales new cars

 Global growing population

Shorter product cycles, more varied and customised offering

Put pressure on the food market and will drive the demand for agricultural machinery

17-4-2020

TECHNOLOGICAL MARKET DRIVEN TRENDS

 Increasing innovation Growing expertise in emerging economies

New automotive players (f.e. China)

 Pressure on carbonfree vehicles

New non-automotive players

(f.e.Google, Apple)

In Eurpoe shortage of skilled people because the industry is becoming less attractive to talented people

Huge investments in different technologies

17-4-2020

TECHNOLOGICAL MARKET DRIVEN TRENDS 2

 Increasing IT integration Car reliability will increase leading to older car fleets thus increased demand for replacement parts

Increasing connectivity

Incorporation ITC continues to itensify

On-going change in products produced (shorter product lifecycles). Consumers demands those products that suit their lifestyle

17-4-2020

TECHNOLOGICAL MARKET DRIVEN TRENDS 3

 Innovative lightweight and sustainable materials Hybrid materials, composites as biodegrable materials (for interior parts)will be increasingly in demand

Growing demand for aluminium, plastics and nanomaterials

17-4-2020

ECONOMIC MARKET DRIVEN TRENDS

 New car sales stagnates Average age car park increases=more opportunities in the

Aftermarket

 Relocation Production to East and Central Continuing cost pressure

Europe

 Shut down of Western Consequences for the vendor base?

plants

 Outsource responsibility of 1st. Tier suppliers grow

Increasing supplier power and more interdependency

17-4-2020

ECONOMIC MARKET DRIVEN TRENDS 2

 Fast growth emerging continues moving to emerging Asian

New markets for DC exporters countries

 Automotive market More competition for European vendor base economies

 Chinese & Indian Car

Makers will attempt entering the European market Throat cutting business,survival of the strongest!

For opportunities/consideration/actions visit:Download full document

17-4-2020

Sector Automotive (2)

Production of automotive parts in Europe, in € million.

17-4-2020

Sector Automotive (3)

Figure 5 Share of import of automotive parts by EU27+EFTA countries, 2011

Figure 6 EU+EFTA most growth of import of automotive parts, 2007-2011, in %

Data source: Eurostat Data source: Eurostat

17-4-2020

Sector Automotive (4)

Competitiveness for Automotive Parts and Components

Buyer Power is and will remain strong

Buyer power is very strong and centered around OEMs and 1 st -Tier suppliers. These two actors are expected to share most of the buying power in the years to come and as their price pressures increase, they will continue to transfer them to their lower-tier suppliers.

Lower-Tier Suppliers, Wholesalers and Retailer will present an interesting opportunity for the DC exporters, as will the emerging economies in East and Central Europe.

For more details: See module Competition

17-4-2020

2-Wheelers

 Bicycles

 Mopeds (engines 49 cc)

 Motorbikes (engines 125 – 1250 cc)

17-4-2020

Bicyles

 City bicycle

 Hybride incl. tracking bike Hybride incl. tracking bike

 Child bicycle

 Electrical bicycle

 Other (incl. racing bicycles, MTB/ATB and folding bikes

17-4-2020

SOCIAL MARKET DRIVEN TRENDS

 Aging

 Congestion in

Some urban areas

People want to stay fit and go for biking

Increasing usage of bicycles s

 Understanding customer needs More varied options compatible with individual and emerging social groups

 Focus on sustainable and environmentallyfriendly products Will lead to other material(s)

17-4-2020

TECHNOLOGICAL MARKET DRIVEN TRENDS 3

 Innovative lightweight and sustainable materials Growing demand for aluminium, plastics and nanomaterials

17-4-2020

Major EU Bicycle producers (>500K)

X 1000 2010 2009 2008

Italy

Germany

Netherlans

Poland

Portugal

France

Hungary

2.489

2.224

971

958

850

845

533

Romania 500

Czech Republic 435

Source: Bike Europe Market Reports

2.590

2.250

1.200

900

850

733

500

450

450

2.380

2.370

1.129

1.110

1.100

1.057

600

500

600

17-4-2020

Ownership Total/ One bicycle per head of population

In millions

 The Netherlands

 Denmark

 Germany

 Norway

 Sweden

 Finland

 Switzerland

 Belgium

 Italy

 Austria

Total Per head

18,0 0,9

4,4 1,2

66,0 1,3

3,0 1,4

6,0 1,5

3,3 1,6

3,8 1,9

5,2 2,0

26,5 2,2

3,3 2,5

Ownership Total/ One bicycle per head of population

In millions

 United Kingdom

 France

 Hungary

 Romania

 Spain

Total Per head

23,0 2,5

20,0 2,9

3,5

5,0

7,0

3,1

4,4

5,7

Source: Bike Europe Market Reports

Registrations and deliveries PTW’s (Powered Two

Wheelers) in the EU: monthly evolution 2012 vs. 2011

17-4-2020

Production of PTWs (Powered two wheelers)in Europe

(source:acem/eu)

17-4-2020

Production of PTWs (Powered two wheelers)in Europe

(source:acem/eu)

17-4-2020

Circulating Park PTW’s

17-4-2020

17-4-2020

Download