Innovation to
increase success
JPC Media Ltd.
• Business grew from the recession , helped tenants to survive
• Owned by five Finnish broadcasting, telecommunication and
newspaper companies with networth in exess of over
100 million Euros
• Unique business formula and own Operating System: ”The
Sound of Business”
• JPC’s market share in its field in Finland is over 90% and will
be the same in countries
• JPC is now doubling its business annually
JPC Media, key figures
• Finland, Sweden, Baltics,
East-Europe, Denmark
and growing
Revenue Million Euros
16
14
12
10
8
6
Amount of Centres
4
250
2
200
Revenue Million Euros
0
2005
150
100
50
Amount of Centres
0
2005
2010
2013
2016
2010
2013
2016
JPC Media – ”the Business of Sound”
•
Audio advertising is our business and possibly background music inside
shopping centres
•
ENTRANCES, ISLES, SQUARES – all the public zones
•
Weekly advertising for tenants at an outstandingly low price
•
including broadcast, production, creative services
•
NEW REVENUE SOLUTION FOR YOUR CENTRE:
- JPC provides a revenue share for the shopping centre owner
- Only responsibility for the asset owner is to keep up their audio system
- Service is a turnkey program
•
Tenants’ success - Specialty lease - Enhanced shopping atmosphere.
Easy to use
•
Order for commercial – shopping
center message. It is easy
•
JPC Personnel is there to help the
retailer through the process
•
Take 10–15 min and that’s it.
Advertiser
Order
Creation
To the playlist
Broadcasting
Structure of the media
Characteristic to shopping center message:
• Highly compressed
• Sound logos, little need for music
• Volume increases when going to commercials
The Impact:
31% of visitors act every week
31 % of visitors of shopping centers have done something
(bought products, visited shops etc.) based on audio advertising
that they have heard in shopping centers.
Source: TNS Gallup Oy (part of Kantar Group)
JPC is the dynamic core
The Sound of Business -software
Sound commercial is
controlled and
transferred to each
individual shopping
centre automatically.
Benefits of the audio advertising
inside
• Significant amount of contacts
• Target group: the super spenders
• No lack of listeners
during commercial break
• Superb for cost aware
advertiser
4 steps in our new market
development
1. Pilot program
2. Network build
3. Media income for the Centre at no cost
4. Scale = new national media
How do you
wish to
proceed?