ThinkPad Tablet 2 MESSAGING DOCUMENT
The Tablet the Industry’s Been Waiting
for….
PRODUCTIVITY
CONNECTIVITY
1 •
© 2011 Lenovo Confidential. All rights reserved.
ULTRA MOBILITY
RELIABILITY
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THINK ENTERPRISE BRAND POSITIONING
ENTERPRISE
“DO MACHINES” FOR THE ENTERPRISE
Think Classic Pillars - Build your messaging utilizing features that fall
under the Think Classic Pillars. This will ensure that we attract Think
Classic decision makers.
SUCCEED WITH SUBSTANCE
Rock Solid, military
specs
High Productivity
business
tool
Eco-friendly
construction
TIME IS MONEY
Data security – to protect
your data Maintaining legacy
support with latest
technology
Lowest total cost of
ownership Industries best
service and support
INNOVATE WITH INTENT
Industry leading
design
ThinkVantage
Technologies
ThinkPad Reliability,
including spill
resistant
keyboard
Enterprise
Home
“Do Machines” for
the Enterprise
Succeed with
Substance
Time is Money
Innovate with Intent
“Do Machines” for the
Home
Inspire Creativity
Overcome with Ease
Transcend Boundaries
Seize the Day
LENOVO
TECHNOLOGY FOR
THOSE WHO DO
Small Business
Mobile Internet
“Do Machines” for Small
Business
Succeed with Style
Implement Efficiency
Function with Focus
“Do Machines” for the
Cloud
Explore Anything,
Anywhere,
Anytime
Adapt Intuitively
Evoke a Response
Lenovo Brand Positioning
Technology For Those Who Do
We design tools for those who are driven by accomplishment. Those who live for the opportunity to roll up their
sleeves,
achieve great feats and leave their mark on the world around them. We make the tools. You make them do.
2 •
© 2011 Lenovo Confidential. All rights reserved.
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THINK ENTERPRISE BRAND POSITIONING
SERIES POSITIONING STATEMENT
Mobility, Performance, and Style for Business Leaders of
Today and Tomorrow
The Tablet the Industry’s Been Waiting For…
ThinkPad Tablet 2:
Business
Redefining
THINKPAD TABLET 2 PRODUCT POSITIONING
ThinkPad Tablet 2 IS
 Windows 8 Tablet that Redefines Business
 3 of the worlds leading technology companies converged
together to build the world’s leading tablet experience
 A thin & light tablet with all day battery life and
wireless mobility
ThinkPad Tablet 2 IS FOR SOMEONE
 who is always on the go and needs lightweight and the
best features
 who wants to connect quickly from anywhere for any
amount of time
 who wants the security and manageability of Windows 8
in a Tablet form factor
ThinkPad Tablet 2 IS NOT
 a Windows RT device which only support Metro Apps on
ARM architecture
 an Intel Core I product, which does not support
Connected Standby and long battery life
3 •
© 2011 Lenovo Confidential. All rights reserved.
TARGET AUDIENCE:
ThinkPad Tablet 2 is targeted for Business
Professionals, Mobile Workers, Students, and Tech Trendsetters who
values the best technology in a thin, light tablet that runs Windows
8 Pro.
KEY FEATURES THAT ENHANCE THE USER EXPERIENCE
-
Thin and Light with 10+ hrs battery life
Large 10.1” HD Display
Near Field Communication (NFC)
Precision Pen and digitiser
KEY BENEFITS
-
Awesome graphics with Dolby stereo surround sound
Password manageability & Security
Ease of Communication with Tap and Share
Pay-as-you-go with Lenovo Mobile Access (ROW)
Services
OPTIONS
- Accidental Damage Protection
- Warranty upgrades
- Custom Imaging via ITC
- BT Keyboard w/optical
track point
- Enterprise Dock
- VGA Dongle
- Sleeve
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ThinkPad Tablet 2 Leading Messages
Business Redefined
1.
2.
ThinkPad Tablet 2 is optimized in design, feature, and performance for the mobile Business individual.
ThinkPad Tablet 2 is designed for both Content Consumption and Content Creation.
FEATURE
1. All day Battery use
2. Near Field Communication
3. Precision Pen input and accuracy
4. Windows 8 and Windows 8 Pro
5. 3G (WW)
6. Lenovo Mobile Access
KEY SPECS
FUNCTION
1. Password & Security manageability
2. Tablet Battery life
3. Tap to Connect
4. Optional Digitiser Pen
5. Best for Business
6. WWAN Data connection
7. Easy to use Pay-as-you-go WWAN
connectivity
( TOP 5 KEY SPECS)
• Windows 8 Tablet with Intel next generation processor, < 650g
• 10.1” HD Display, 10+ Hrs of Battery Life , < 10mm thick
• Finger Print Reader & Near Field Communication
• WWAN Connectivity (3G - WW & 4G LTE w/AT&T - US)
• Discrete TPM
4 •
© 2011 Lenovo Confidential. All rights reserved.
BENEFIT
1. Helps you securely access your data and
manage your passwords
2. Get 10+ hrs of battery while using Wi-Fi
3. Allow quick and easy way for 2 devices to
connect with each other
4. Pen input that allows freedom to express,
inspire creativity, and improve
productivity
5. Integrates into existing Windows IT
environment and supports both Metro and
Desktop Applications
6. Always Connected , Always On. Never miss
that important message.
7. Pay for WWAN when you need it, without
the hassles of contracts
ENHANCED EXPERIENCE
• Optimized for Business w/Windows 8
• Superior Video conferencing w/dual noise canceling
mics and HD
• Enhanced Experience 8
• Lenovo Companion App, Lenovo Support Center,
Lenovo Experience, Lenovo Start, Lenovo Cloud,Lenovo
Lenovo Mobile Access - Macheen
Internal Only