ThinkPad® Edge
Lenovo Brand Positioning
Technology For Those Who Do
Lenovo designs tools for those who are driven by accomplishment. Individuals who live for the opportunity to roll up their sleeves, achieve
great feats, and leave their mark on the world around them. Lenovo creates Technology For Those Who Do.
ThinkPad Edge: ‘Do Machines’ for Small Business
Succeed with Style
Lenovo
Technology For Those Who Do
Do Machines for large business
Do Machines for small business
Do Machines for consumers
Succeed with Substance
Succeed with Style
Inspire Creativity
Time is Money
Time is Money
Simplify
Innovate with Intent
Innovate with Focus
Go the Distance
Time is Money
Captivate & Entertain
Do Machines for anywhere
Explore from Anywhere
• Dependable performance in the boardroom, at the café, or behind a
desk. The sleek, progressive design turns heads and makes a lasting
impression.
• Built-in features and services drive down immediate and long-term
costs. These products empower employees and businesses to get
more out of each day- more uptime, more efficiency, more done.
Innovate with Focus
• Every tool is carefully developed with purposeful intent to ensure an
enhanced experience for small business customers. Products are
built for everyday achievers, and favor streamlined usability features
over complex functionality so that users are more productive.
ThinkPad® Edge E320
Wow Features
Succeed with Style:
• Only 1.74kg with a 6cell battery
and 1.2” thin, so it can go
everywhere you do
• Durable construction with
reinforced metal hinges and spillresistant keyboard
Time is Money:
• RapidBoot technology enables a
boot-up time up to 30% faster
than a typical Windows 7 laptop
Innovate with Focus:
• Excellent VoIP and video
conferencing w/ light-adaptive
webcams, noise suppression
technology, & high-quality
speakers
• Simplified keyboard layout with
Direct Access Multimedia Keys
for fast & easy access to
conferencing, audio, video, &
entertainment features.
ThinkPad® Edge
SERIES POSITIONING STATEMENT
PRODUCTS IN SERIES
ThinkPad Edge laptops provide the reliability and usability features that keep small business
professionals productive, secure, and entertained… all in a clean, contemporary design.
ThinkPad Edge E320/E420/E520
ThinkPad Edge 11”/13”/14”/15”
IS
IS NOT
 a small business laptop balancing reliability, usability, and style
 a thin and light, high-performance ultraportable laptop
 a business laptop with an excellent multimedia experience
 a no-nonsense, classic business laptop [Try ThinkPad X/T/L Series]
 a netbook [Try IdeaPad S Series]
 a portable workstation [Try ThinkPad W Series]
ThinkPad® Edge E320/E325
TARGET AUDIENCE: On-the-Go Small Business Professional
Whether they’re a independent consultant, a student, or a lawyer in a boutique law firm, today’s on-the-go small business professionals
value mobility, performance, and design. These individuals don’t stand still and wait for things to happen. They need a laptop that can
perform everywhere they do, and won’t weigh them down in the process. A computer that can handle the business tasks thrown at it and
looks good while doing so. A tool they can rely on to keep them productive, connected, and entertained wherever they may be.
IS SOMEONE
IS NOT SOMEONE
 who values dependable reliability
 who wants to make an impression
 who travels frequently and works in varied settings
 who wants the cheapest solution
 who is content working in the background
 who works only in the office
SAMPLE PROFILE
I’m Stefan- a marketing rep for a small internet startup. My work can happen at the office, in the café around the corner,
and even on my living room couch- so I need a computer that I can just pick up and take with me wherever I’m headed.
The semi-regular trips to visit clients and tradeshows make things like style and portability even more important. Right
now, I have to lug around a big heavy laptop, and while it performs well enough it’s also inconvenient and unattractive. I
need something that is reliable, has long battery life, and won’t kill my shoulder after carrying it around. A laptop that I’m
NOT embarrassed to pull out to run our latest demo. Since I often find myself with unexpected downtime, it would also be
great to have something that can keep me connected and entertained.
ThinkPad® Edge E320
PRODUCT POSITIONING STATEMENT
For small business professionals on the go, the ThinkPad Edge E320 is a stylish, thin & light ultraportable notebook with durable
construction, long battery life, excellent multimedia & communication capabilities, and time-saving enhancements that keep you productive.
KEY SPECS
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Up to Intel 2nd Gen i3/i5 processor
Home Premium, Pro
13.3” HD (1366x768 resolution), Anti-Glare
Up to 8GB DDR3 (2 DIMM slot)
Only 1.74 and 1.2” thin
Up to 320 GB 7200 HDD with APS OR optional 128 GB SSD
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Intel HD Graphics
Display outputs: VGA, HDMI
Connectivity: Ethernet, WiFi, Bluetooth 3.0, optional 3G
3 USB inputs (1 powered USB)
4-in-1 media card reader
Low Light Sensitive HD Webcam, digital mic w/ noise suppression
Up to 7.5 hrs battery life1 with 6 cell battery
Succeed with Style
•
•
•
•
•
Built for Mobility: Only 1.74kg and 1.2” thin
Available in either Heatwave Red2 or Midnight Black soft touch matte finish
Durable construction with reinforced metal hinges
Spill-resistant keyboard with contemporary keycap design
TrackPoint and large multi-gesture clickpad to accommodate various control preferences
Time is Money
• Lenovo RapidBoot technology enables a boot-up time which is up to 30% faster than the typical Windows 7 laptop (even faster
performance with optional Lenovo RapidDrive)
• ‘Active Protection System’ and ‘Rescue and Recovery’ protect your data while on the move
• Energy Star 5.0, and RoHS promote energy efficiency and save you money
Innovate with Focus
• Excellent VoIP and video conferencing w/ light-adaptive webcams, noise suppression technology, high-quality speakers, and dedicated
software.
• Legendary ThinkPad keyboard with simplified layout and Direct Access Multimedia Keys for fast & easy access to conferencing, audio,
video, & entertainment features.
• HDMI 1.4 output enables the display of high-definition content on HDTVs and HD projectors.
• Multiple connectivity options (Ethernet, WiFi, Bluetooth, WWAN [optional, Intel only]) keep you connected anywhere you work.
1 Actual battery life is depends on usage
2 Available on selected models only