Unique Approach of Garanti Bank to
Woman Entrepreneurs
First Forum for South East European
Women Entrepreneurs
September 2010
Istanbul
Our Aim is...
Giving woman entrepreneurs managerial and
consultancy support to help them
reach a competetive
level in global markets!
To contribute to Turkey’s social and economic
development by increasing the number of
women entrepreneurs who create economic
value.
Facts of Woman Entrepreneurs
Education...
Encouragament...
Education Level
Opportunity Ratio
70%
59%
25%
24%
14%
Secondary School
TURKEY
France
EU
Russia
1,54
Turkey
0,46
6%
High School
9,14
Belgium
Romania
Slovenia
University
1,62
2,63
3,83
Technological
Advancement
Italy
Early Stage
Entrepreneurs
No new technology
New Technology
(1-5 years)
Latest technology
Established
Entrepreneurs
84.2
89.3
14.3
8.1
1.3
2.4
 Age distribution of woman entrepreneurs; 7,6% is
2,96
2,9
U.K.
India
U.S.
 Percentage of the
female unpaid family
workers to total
employed women is
49.8%
1,84
3,01
 Percentage of the
wage/salaried woman
workers to total
employed women is
33.4%
 59.7% of Turkish woman lives in the rural area
18-24, 44,1% is 25-44 age, 32,5% is 44-64.
After founding company, they will need marketing,
finance and technology know-how.
 The likelihood of being involved in entrepreneur is
three to four times higher for who also are employed in
a wage job (whether full or part time)
Facts of Woman Entrepreneurs
Different Point of View...
 More relationship management is needed
Business
 Understanding their needs and solution partnership
 Financial solutions should not only support their cash flow
Approach to
financial supports
but also, production capacity, product quality and
sustainable business development.
 Confident their own skills and more likely to know other
Assessing the
opportunities
entrepreneurs
 More alert to the existence of unexploited opportunities
 They connect their business with emotional ties
Expectations from
their banks
 Their business must go on after them
 They want to evolve in sustainable projects
Garanti & Woman Entrepreneurs
1
2
3
Financial Support
Education
Encouragement
Woman Entrepreneurs
Support Package
Woman Entrepreneurs
Gatherings
Turkey’s Woman
Entrepreneur Contest
A Bank
A NGO
A Bank
Garanti
SME Banking
&
Turkey’s Women
Entrepreneurs
Assosiations
(KAGİDER)
A NGO
A Magazine
Garanti & KAGİDER & Ekonomist
Financial Support; Women Entrepreneur Support Package
Garanti Bank & SME Banking
New Disbursment - # and limit
1200
30.000.000
1000
25.000.000
800
20.000.000
SME Banking
600
15.000.000
Commercial Banking
Corporate Banking
400
10.000.000
200
5.000.000
Retail Banking
Private Banking
2010-02
2009-11
2009-08
2009-05
2009-02
2008-11
2008-08
2008-05
2008-02
2007-11
2007-08
2007-05
2007-02
SME Definition
2006-11
0
2006-08
0
Annual Turnover
European Union
0 – 50 MM EUR
Turkey
0 – 25 MM TL
Garanti Bank
0 – 10 MM TL
Statistics (since 2006)
# of Credit
: 10.500
Total Limit
: 310 MM TL
Garanti SME Definition
Medium
Annual Turnover
Banking volume
Credit Limit
Products
TL 3 - 10 Mn
TL 200 - 600k
TL 125k - 1 Mn
 Woman Entrepreneur Consumer Loan
 SME Project Loan (7 year maturity)
 Overdraft
Small
Annual Turnover
Banking volume
Credit Limit
TL 500k - 3 Mn
TL 30 - 200k
TL 0 - 125k
Micro
Annual Turnover
Banking volume
Credit Limit
< TL 500k
< TL 30k
0
 Foreign trade services
 Letter of credit
 POS
 Pension Program for Woman Entrepreneurs
 Leasing
Education Support ; Woman Entrepreneur Gatherings
“ Enlightening Our Women Entrepreneurs Way!... ”
Aim
 To provide woman entrepreneurs with
information on fundamental subjects
 Encourage them in creating new
opportunities for their businesses
 Support them in their personal development.
Schedule
 Marketing
 Menagament
 Finance
 A Role Model
 Technology
 KOSGEB
Cities
2008 - 2009
2009- 2010
 İzmir
 Manisa
 Eskişehir
 Gaziantep
 Adana
 Konya
 Samsun
 Bursa
 Kayseri
 Edirne
Encouragement ; Turkey’s Woman Entrepreneur Competition
2008
Aim
To draw public's attention to woman's "entrepreneur
soul", with the aim to help raise their numbers in Turkey
to match that of developed countries', thus help
increase women entrepreneurs' contribution to the
Turkish economy overall. .
2009
Categories
 Turkey’s Woman Entrepreneur
 Turkey’s Woman Social Entrepreneur
Application Criteria
 A resident in Turkey
 Controlling partner in the company
 The Company's annual revenue < 25 MM TL
Statistics
 In 2007 ; 113 application from 23 region
 In 2008 ; 806 application from 53 region
 In 2009 ; 2.119 application
 In 2010 ; 3.640 application from 70 region
2010
Other Projects; www.wegaranti.com
“The first web site
for woman
entrepreneurs,
prepared by a bank”
Woman Entrepreneurs ;
can access all prasentations and videos of Woman
Entrepreneur Gathering
Can access all information about Turkey’s Woman
Entrepreneur Contest
Can read the stories of Turkey’s Woman Entrepreneur
Contest finalists.
Can learn how to benefit from financial supports
And;
Can use Woman Entrepreneur Forum to communicate
other entrepreneurs
Other Projects for Woman Entrepreneurs
National Funds and EU
Supports for Woman
Entrepreneur’s
Contents of the book;.
 Which funds can woman entrepreneurs take advantage of?
 Tax advantages
Projects
 Which funds should women entrepreneurs follow?
International Women
Entrepreneurship and
Leadership Summit ~
2009-2010
 The Summit will bring esteemed women entrepreneurs and leaders together
Individual Funds
“Supporting Women
Entrepreneurs:
Examples from Turkey”,
The UN Session
from US, Europe and MENA Regions
 Main target audience are women leaders and entrepreneurs who want to
improve their knowledge, develop their business and be pioneers for change
 Small Enterprises Loan Program II (SELP II)
 Overseas Private Investment Corporation (OPIC)
 GarantiBank and KAGİDER were found eligible to attend the
53rd Session of the UN Commission on the Status of Women
which took place in the UN Headquarters in March 2009.
7th Annual International
Business Awards’
Final results in this year's
have been announced, and
honorees will be celebrated in
Istanbul, Turkey on 27
September
11
Facts of Woman Entrepreneurs
1
Financial
Support
To contribute Turkey’s social and economic development
Empowering woman entrepreneurs
through entrepreneurship is a
“ socail responsibility ”
for us...
2
Education
Encouragement
3
GarantiBank & Woman Entrepreneurs...
Our Aim
To bring Turkish women entrepreneurs together
Our Priority
Not just financal services and profit ; Social responsibility
To increase the number and quality of women entrepreneurs,
Our Mission
who create economic value
We believe that our “ package ” will
help women entrepreneurs reach a
competitive ability in the international
business arena!...
Advertisement Samples on Activities
Women Entrepreneurs Gatherings
News clippings link
Advertisement
Sample News Clippings
Women Entrepreneurs Competition
Special 8 March Women’s
Day Advertisement
Application form
Invitation letter sent
together with a
hardcopy application
form to 25,000 women
in GB’s database
Envelope
Advertisement announcing
winners of the competition
Emailing
Format
TV Band
Commercial
Application
Women Entrepreneurs Competition
25 Newspaper Articles have been received, some sample clippings:
International Woman Entrepreneurship & Leadership Summit
Stand at the lobby
Summit Poster
Garanti’s Adv. as Summit’s Main Sponsor
Sample Clipping
Notebook for attendees
Woman Entrepreneur Support Package
Poster
Brochure