Gender and Toys:

advertisement
GENDER AND TOYS
Presented By:
Lura Noyes
Taylor Vanden Broek
Fatin Yoruk
FROM THE TIME THEY ARE BABIES, CHILDREN
ARE “TRAINED” TO FIT INTO THEIR GENDER
STEREOTYPES.



Baby girls should wear pink and baby boys
should wear blue.
Babies are obviously too young to make decisions
for themselves
At Toy R Us I saw clear examples of parents
fitting their children into stereotypes
Young kids know there
are gender differences
but they do not
necessarily play with
toys that match their
genders
At the store, the
preschool toys were
not separated by
gender. But they do
seem to have different
colors for the boys and
girls
Gender stereotyping in
children begins to rival
that of adults by the age
of 10

The toys that are
marketed toward the
older kids are
separated by gender
MARKETING TO GENDERS
FOUND IN THE AISLES…
Girls
Cooking
 Horses
 Babies
 Princess
 Pink
 Home care
 Makeup

Boys
Automotive
 Building
 Electronics
 Blue
 Tools
 Action
 Sports

MARKETING CAREERS
These two outfits
are a nurse and a
doctor…
There is a little
girl shown as a
nurse, and a little
boy shown as a
doctor.
Aren’t there
female doctors and
male nurses?
Even the
cash
registers are
gendered!
Download