Connecting Students with
the Global Community:
The ADP New York Times
Program
Sally Kuhlenschmidt, WKU
Trisha Boyer, NY Times
Nancy Givens, WKU
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Introduction
Why?
• Engage students civically
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Active learning
Case-based learning
Critical thinking
Cooperative learning
• Acquire resources for your campus
How?
 The New York Times Readership
Program
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The New York Times
Readership Program
• Newspapers for students at a significantly reduced rate.
- used for educational purposes.
• Institution can customize the program
- For 25 to 10,000 students
- Target the entire student population or any segment.
• Newspaper locations may vary:
- Faculty or student pickup from central point,
- Display racks in residence or academic halls
- Home delivery or
- The electronic edition
• Participating institutions have access to The New York
Times complimentary resources.
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WKU Example
• One of largest programs. Fall 2005:
– 47 faculty receive for their classes
• 23 departments
• e.g., Nursing, English, Agriculture, History,
P.E., Management
– 3,282 papers delivered weekly on
campus
– (75 copies to local high school- free)
• http://www.wku.edu/teaching/media/
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Uses/Accountability
• Faculty request w/ Activity Plan
• Faculty report their uses:
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Critical Analysis
Connection to Real World (Cases)
Supplemental Text
Application Course Principles
Group Work
• http://www.wku.edu/teaching/booklets/
newspaper.html
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Complimentary Resources
• TimesSelect (available Spring 2006)
– Access to Op-Ed, Business, Metro and Sports
columnists
• Access to The New York Times speakers
bureau
– WKU: Ozier Mohammed, Photojournalist in Iraq
– WKU: Master Teacher, Texas A&M
• Faculty, student and campus newspaper
development workshops
• Support for campus contests
– WKU: Why Students Should/Shouldn’t Vote
– WKU: 2 Day Video Contest
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Complimentary Resources
• Discipline-specific teaching guides
– Monograph
http://www.nytimes.com/ref/college/faculty/coll_mono_index.html
• Sponsorship of regional and local events
– WKU: Items for academic conferences
• Connections to local and other national newspapers
– WKU: Bought ads in student paper
• Complimentary newspapers provided to partner high
schools
– WKU: 75 copies to local high school, free to them
• The New York Times College website:
www.nytimes/college
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American Democracy Project
• Over 200 campuses
– The American Association of State Colleges and
Universities (AASCU).
– The New York Times partner
• Seeks intellectual & experiential understanding
of civic engagement for undergraduates
• Goal: produce graduates
– who understand civic engagement and
– are committed to engaging in meaningful actions
as citizens of a democracy.
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Why the need? Students are not voting.
2000
1996
1992
1988
1984
1980
1976
1972
Presidential Years
80%
25+ turnout
18 – 24 turnout
70%
60%
50%
40%
30%
20%
10%
Source: Current Population Survey (CPS), November Supplement, calculated using CIRCLE method.
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ADP Teaching Tools
• The New York Times Readership
Program
• Service Learning
• Educational Programs
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First Year Experience
Voting Awareness
Student Affairs collaborations
Constitution Week
And others
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Role of Teaching Center
• Coordinates
– American Democracy Project
• Funds for student activities & faculty
support
• Interest in Service Learning
– The New York Times Readership
Program
• Resources to give to faculty
• Encourage Active Learning discussions
around the newspapers & civic
engagement
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For Further Information
Teaching Resources
Program Set Up
Sally Kuhlenschmidt
Trisha Boyer
Western Kentucky
University
The New York Times
Director FaCET
boyert@nytimes.com
sally.kuhlenschmidt@wku.
edu
877-228-7013
Education Manager
270-745-6508
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