Digital Movie Rentals
Target a broad audience with the gift of instant
entertainment. Digital Movie Rental Cards make it easy
to connect your brand with thousands of popular online
movies and television shows, from today's newest
releases to the classics of yesterday.
•This reward provides on-demand access to stream
digital content, quickly and easily, on hundreds of
popular devices.
•Consumers are switching from physical media to
online movies in record numbers.
•Digital movies have a high-perceived value up to
$10.99, including new releases.
•This reward gives customers an experience they’ll
remember and appreciate.
Digital Rewards
Online Power, Real-World Reach
Industry-Leader in Digital Movies
Our platform connects users with access to CinemaNow, an
industry leader in on-demand streaming. This mobile
optimized platform is at the cutting-edge of both ease of use
and breadth of content.
•CinemaNow has a catalog of 35,000 feature-length films,
television programs, and more — including new releases
and popular classics.
• The platform can be accessed on hundreds of
today’s most popular devices — from
smartphones to smart TVs, tablets, computers,
game consoles, and beyond.
• Recipients can rent any film or TV show up to
$10.99 in value, including high definition
content.
• Rentals are even available for offline playback,
for those who want to view their selection on the
go.
Digital Movie Rentals
Online Power, Real-World Reach
Why Choose Digital Movie Rentals?
Online video has become part of our lives as a primary source of
entertainment. While all types of disc-based media are seeing
sales decline, digital movie streaming is experiencing rapid growth.
Streaming media is the future of content consumption but available
to offer as a high-perceived value reward today.
•Consumer spending on digital movies rose more than 30%
during 2014 to $1.55 billion from $1.19 billion in 2013. – Digital
Entertainment Group
•Online video consumption increased by nearly half (43
percent) from 2013 to 2014. – Adobe Digital Index
•Americans spend 3.2 billion hours watching online movies
annually, according to IHS iSuppli.
•It is projected that electronic home video revenue will exceed
that of physical home video in 2016. – PwC
Digital Movie Rentals
Online Power, Real-World Reach
What is a Digital Movie Rental Card?
The Design
The Reward
The front of the card features your logo and custom
The back of the reward card clearly displays the reward
artwork printed in full color.
the user will receive.
The Website
The Code
This is the website address that users will visit to redeem
Users enter their unique reward code on the website and
their reward.
follow the on-screen instructions to redeem their reward.
Digital Rewards
Online Power, Real-World Reach
How It Works
Customers receive your offer
They visit the website
They visit the digital movie
Customers enjoy their gift
via a branded card or
provided and enter the
storefront and select a
courtesy of your brand.
product.
reward code and email
movie to rent, checking out
address.
with the reward information
provided.
Digital Rewards
Online Power, Real-World Reach
The User Experience
In a connected world, user experience is
everything. By carrying branding throughout the
process to redeem the reward, you can extend your
brand’s presence in every detail of the promotion.
By incorporating a fully skinned accompanying
redemption experience, your company can easily
implement cross-channel touch points in a
creative, layered campaign.
• The redemption website can be branded with
your logo and messaging.
• Redemption process can be optimized for most
mobile devices and tablet computers.
• Full landing pages also available to extend your
branding and messaging.
Digital Rewards
Online Power, Real-World Reach
Beyond Cards
Digital Rewards work anywhere and everywhere. Super
versatile, all you need is a code to deliver a successful
solution for your brand.
Online Campaigns – Cut costs even further and include
reward codes in emails or provide them for completed online
purchases or desired actions.
On Packaging – Easy and inexpensive to implement, codes
can be printed within packaging, as a label on packages and
beyond.
At The Register – Reach customers at the transaction level
by delivering codes on receipts or via Catalina coupons at
the register.
Direct Mail – When you print codes on direct mail, the total
cost of a rewards campaign could be less than the cost of
shipping any other item.
Digital Rewards
Online Power, Real-World Reach
Promotional Uses
Digital Rewards
Online Power, Real-World Reach
Targeting The Right Audience
Many industries can benefit from Digital Movie Rental
Cards. They are a particularly good fit for Retail, CPG
and Entertainment but also Universities, Banking and
Travel & Tourism as a strong gift with purchase, onpack or in-pack or event giveaway.
Widely desirable and of high-perceived value, this
reward can be used to target adults of all ages.
Compact and inexpensive to distribute, Digital Movie
Rental Cards are great for:
•In-store giveaways
•Gift-with-purchase
•On-pack or in-pack premiums
•Event offering
•Job fairs
•Employee Incentives
…and more!
Digital Rewards
Online Power, Real-World Reach
Rapid Consumption and Adoption
While online streaming has grown across all demographics and devices,
it’s especially seen a surge with smartphones and the millennials who
are glued to the devices and check them an average of 45 times a day.*
Offer a reward that ties into what they love to bring even more value to
your promotions.
•Online video consumption on smartphones had a 59% faster
growth rate than consumption on tablets from 2013 to 2014. –
Adobe Digital Index
•Smartphone online video viewing has surpassed tablet video
viewing. – Adobe Digital Index
•On an average day, 98% of 18- to 34-year-old smartphone owners
use their phones to watch video, compared to 56% who use a
computer, 81% a TV, and 19% a tablet to watch video.
•– Isos survey
•34% of millennials watch more online video than TV. – New York
Times
•Online TV consumption grew 388% from 2013 to 2014. – Adobe
Digital Index
*SDL
Digital Movie Rentals
Online Power, Real-World Reach
In Good Company
Digital Reward Cards have powered promotions for some of the world’s most well-known and respected
brands spanning all industries.
Digital Rewards
Online Power, Real-World Reach