We Live in the Age of Experience
• Today’s society – experience hunting,
experience chasing
• Experience at every milestone! ‘Experience
bombs from every direction’!
• The Customer is willing to pay more even
much more for the anticipated great
experience.
Experience Economy
•
•
•
•
B Joseph Pine és James H. Gilmore:
The Experience Economy.
Experience economy differs from service economy.
This is a new opportunity for new economic offering
and economic expansion.
• It is the customer, the guest who is put on stage,
s/he is the main actor, the production, services, even
bureocracy takes place with his/her active
participation in order to create memorable
experiences.
The price of coffee offerings
Source: B Joseph Pine és James H. Gilmore: The Experience Economy Figure 1-1. p.
2.
• Figure 1-1.
$ 6,00
$ 5,00
$ 4,00
$ 3,00
$ 2,00
$ 1,00
Commodity
Goods
Service
Experience
The Progression of Economic Value
Source: B Josep Pine és James Gilmore: The Experience Economy Figure 1-5. p. 22.
Differentiated
Relevant to
Stage
Experiences
Needs of
Customers
Deliver
Services
Competitive
position
Make
Goods
Extract
commodities
Undifferentiated
Irrelevant to
Market
Pricing
Premium
The three circles of the ”Experience
Economy”
Experiences in other sectors
(attachments to tangible products such as
food)
Experience in other sectors
is often dependant on
narratives; authenticity etc.
Experience
industries
Accomodation/
Amusements/
tourism bureaus
events
Sport/
leisure
Creative
industries
Movie/game
Publishin
Advertising
s
g
Arts & Crafts
Desig
Art
n
Architectur
Radio/TV
e
Restaurants,
bars,
discotecs
Often experience products offered in peripheral
areas are related to local culture, heritage and
autheticity
Diagram from Danish Enterprise and Construction Authority (2008).
Experience economy –outline of
the workshops
• Presentation about Exp. Economy (ppt) and
descriptive paper, 15 pages by 30th of April
• Organisation of workshops:
• All together 3 workshops, one in each county
• Objective:
– to get acquinted with the principals of experience
economy
– To explore the recent situation at the
participants’s enterprises from the viewpoint of EE
•
Experience economy –outline of
workshops cont.
-preparation of proposals via participatory
groupwork
• Participants: 15 participants from each county
by 20th Apr.
• Selection: by invitation, diferent
representatives of economic, and social life,
tourism, local govenment, agriculture, trade,
insurance, banking, handcraft,
• We are searching motivated people
Experience economy –outline of
workshops cont.
• Selection of venues: by 15th of April
• Venues: At least two rooms with walls where
flipchart papers can be sticked
• Daily schedule: from 9 to 5 pm. Lunch, 2 coffe
breaks.
• Date: first week of May on the Hungarian side,
• First week of June on the Croatian side
• The working language in Croatia: Croatian, so
we need enterpreter
Experience economy –outline of
workshops cont.
• Who is the partner in Croatia?
• Technical requirements has to be planned and
agreed: flipchart papers, stickers, projektor,
laptop,
• Budget has to be prepared by April 20th.
• 2 facilitators and one who makes notes.
• Output: notes and conclusions of the
workshops
• Results and impacts: developing, transforming
the enterprises, offices and companies bases
on principals of experince economy
The society of scarcity
Experience society
Period
Until the end of seveties
80-es onwards
keywords
Scarcity, shortage,
Abundance, welfare,
constrain,necessity
experience
Opportunities
narrow
wide
Dominant aspect of
The „situation” (the
Subjective reality(ies)
reality
objective reality)
The impact of the
constrains
Offer of opportunities
Social relations are given
Selection of social
situation
Origin of social relations
relations
Forrás:Éber Márk: Élménytársadalom
2. ábra rövidítve