ONS Data Visualisation
Rob Fry
@fryford
ONS Data Visualisation Centre
1
Statistics - the Official Perspective
“The people I care about even more [than official users] are the citizen
users. At the moment, the citizen user is essentially held away from all this
data by the difficulty of access, so one of the things I will argue for very
strongly is a new prioritisation for all forms of communication.”
Andrew Dilnot CBE
Chair UK Statistics Authority
2
1st Release – 16th July 2012
Household and population estimates
• Individual age/sex band – national
• 5 year age/sex - subnational
?
Rich, engaging content
3
2nd Release – 11th December 2012
• Univariate data for a range of topics
• Initially Local Authority level
• Extending to lower level geography
4
The Products
http://www.ons.gov.uk/ons/interactive/vp1-story-of-the-census/index.html
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The Products (continued)
http://www.ons.gov.uk/ons/interactive/vp2-2011-census-comparator/index.html
6
The Products (continued)
http://www.ons.gov.uk/ons/interactive/census-map-2-1---religion/index.html
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Media Syndication
8
Media Syndication (cont)
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Syndication metrics 1st release
Pageviews by site, week beginning 16th July 2012
‘100 years’
animation
ONS
data
comparator
Telegraph
0
25,000
50,000
75,000
9.5%
100,000
125,000
Guardian
BBC
viewed via www.ons.gov.uk
10
Twitter - feedback
11
Twitter (continued)
12
Data Visualisation in ONS
Where is it going?
•
•
•
•
Story-telling
Personalisation
Social
Gamification?
13
What can we learn?
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